I have an intense passion for advancing the science of how brands grow. This results in two main things. • I geek out about how branding works, researching and diving into the science behind how we interpret the world around us, speaking, writing, and expanding its knowledge. • I use that BrandScience™ to help brands grow and sell, creating award-winning brands. • I teach Brands how to use that same BrandScience™ to their teams.