Scott Desgrosseilliers is the founder and CEO at Wicked Reports. He's the guy companies like Infusionsoft, Digital Marketer and Ryan Levesque Associates turn to for help with their data. Before Wicked Reports, he played a key role at Motorola as a data architect and led global programming teams for 10 years. Scott brings a simple, common sense approach to the complex world of data-driven marketing. Scott is teaching a live webinar on How To Track Your Social ROI, which you can register for here.
Mark was making the single biggest mistake a business owner can make when evaluating his marketing. He was measuring the wrong thing.