John Grimshaw is an analyst, digital marketer, educator, and a Co-Founder of DigitalStrategyBootCamps.com. As the former Analytics & Data Manager for DigitalMarketer, John’s data-driven analysis helped to uncover new avenues for driving company growth and customer value. This included increasing annual membership sales by 11%. He’s a full-stack marketer with a focus on website analytics and KPI management. John has monitored and managed the metrics driving over $3 million in paid traffic spend, 443 million sent emails and hundreds of promotional campaigns. He has been featured on the Perpetual Traffic podcast and spoken at Traffic & Conversion Summit. In addition, he created the Analytics & Data Mastery course for DigitalMarketer and has taught for MarketingProfs.