Babak Azad is the former SVP, Media & Customer Acquisition at Beachbody. During his 8-year tenure at Beachbody, the Company ran over $500MM in media and acquired more than 10 million customers. Babak now works with a variety of direct response & direct marketing clients, helping them to optimize and scale their operations, helping them identify not only gaps and opportunities in their business, but key points of leverage for them to exploit. He received his MBA from Stanford Business School and his B.S. in Mathematics from M.I.T. Connect with Babak on his blog, Twitter, and LinkedIn.