Promoted posts are a form of Facebook advertising that allow you to pay for additional exposure of the posts you create on your Facebook page’s wall. Promoted posts can be displayed in Facebook’s right sidebar and within the newsfeed itself for other desktop and mobile users.
While the average Facebook wall post will only reach a small percentage of your fans, a promoted post has the ability to reach more of your fans, their friends, and people that you specify in your ad settings (based on demographics and interest).
In short, it’s the best way to ensure your most important messages reach your target audience.
Since you are investing advertising capital into your post, make sure it is a post that helps you achieve your Facebook marketing goals, whether they are to increase your fan base, increase your engagement, encourage clicks to your website, build your mailing list or convert to leads or sales.
With these goals in mind, here are some examples of worthy promoted posts:
1. A post that advertises lead magnets for your mailing list
4. A post with an eye-catching image
6. A post with a video
You can also promote plain text posts that are meant to strictly drive engagement, posts with links to your latest piece of content to drive traffic, or really anything else you please. Just make sure you have a goal in mind for your promotion so you are spending your advertising budget wisely.
Get inspiration for your promoted post by visiting your competitors’ Facebook pages, and looking at the posts that have gotten the most engagement. These are likely the ones that they have promoted using Facebook advertising.
You can also like your competitors’ Facebook pages to see their sponsored posts in your newsfeed. This can help you stay wise to their latest promotions and offers so you can create similar ones for your business.
Even if they didn’t promote them, finding the ones with the most engagement will show you what types of posts will be well-received by your target audience.
Have you found success using Facebook Promoted Posts? What types of posts have generated the most revenue for your business? Have you tried other types of posts not mentioned in this article? Share your thoughts in the comments section below to get the conversation started!
And, to learn more about how to use Promoted Posts for your marketing efforts, check out the Extend Your Facebook Reach Execution Plan, available exclusively to members of Digital Marketer Lab.