Office Hours

Office Hours

July 31, 2014 : Find Writers for Your Blog

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Stop trying to run your blog all by yourself.

The fact is that blogs that make money aren’t really blogs at all… they’re media companies.

In the first 15 minutes of Office Hours we’ll cover some simple ways to find writers for your blog and talk about the role of a managing editor.

APOLOGIES: We had some technical difficulties with GoToMeeting on this one.

 

July 24, 2014 : Your Digital Marketing Questions Answered

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Molly answers Facebook Advertising questions while Russ gives his recommendations on better places to spend your SEO time than article marketing.

 

July 17, 2014 : The Tools We Use At Digital Marketer

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Charles Kirkland of MediaBuyerAssociation.com makes a guest appearance as we talk about the free and affordable tools you need to be successful digital marketers.

 

July 10, 2014 : Build a Landing Page with Lead Pages

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Molly Pittman does a demo of Lead Pages — a simple landing page builder application you can use even if you don’t have a website.

 

July 2, 2014 : Landing Page Hot Seat, Facebook Ad Review and More

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Watch as members of the Digital Marketer team break down a landing page with a Video Sales Letter and loads of social proof. Also, Molly answers plenty of Facebook advertising questions and reviews a Facebook ad for a skin care product.

 

June 26, 2014 : [Tool Demo] Add SEM Rush to Your Arsenal

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In the first 15 minutes of Office Hours we’ll demonstrate a powerful tool for both paid and organic digital marketing — SEM Rush.

Learn how we’re using this powerful intelligence tool to improve our SEO, pay per click and banner advertising.

 

June 19, 2014 : How to write an ebook [fast]

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If you’ve been hanging around Digital Marketer for long… you’ve probably heard us talking about Lead Magnets and Tripwires.

In the first 15 minutes of Office Hours we’ll show you how to quickly (and effectively) put together one of the most popular Lead Magnet and Tripwire Offer types… the ebook.

We’ll walk through an actual ebook created to sell Neil Patel’s Crazy Egg software and identify some traps you should steer clear of when creating your ebook Lead Magnet.

 

June 13, 2014 : 11 Point SEO Health Check

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When the average marketer sets out to do SEO… they start doing keyword research, creating content and looking for ways to get inbound links.

Big mistake.

There are actually 11 things you need to do before you crack open that keyword research tool.

In the first 15 minutes of Office Hours we’ll cover these 11 points and ensure that you have all your SEO bases covered.

 

June 5, 2014 : Tools for Marketing with Images

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Forget Photoshop…

In the first 15 minutes of Office Hours we’ll show you 3 image sourcing and editing tools every digital marketer should use.

These tools are dead simple to use (unlike Photoshop) and free or cheap (also unlike Photoshop.)

We’ll show you the tools we use and how to use them to build stunning images for ads, blog posts and wherever else you need images.

 

May 29, 2014 : How to Reengage Your Subscriber List

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In the first 15 minutes of Office Hours you’ll get access to a 9-step email series that is proven to reactivate those long lost subscribers on your email list.

Would it be worth your time to get 10, 20… even 30% of your email list to start opening and clicking on your emails again?

We’ll give you access to this email series, tell you exactly when to send it and show you how to pull these forgotten subscribers out of your email program.

 

May 22, 2014 : Write Winning AdWords Ads

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In the first 15 minutes of Office Hours we’ll show you 8 elements the pros include in their AdWords ads to get more clicks.

Hint: I used two of these elements in the description above.

We’ll look at actual, high performing AdWords ads and break down why they work.

 

May 15, 2014 : Copy & Paste This Email Series

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In the first 15 minutes of Office Hours we’ll show you a 3-part email series from Ryan Deiss that could easily double your sales.

This email series taps into the three reasons a person will buy:
– Gain
– Logic
– Fear

You can download this email series and plug it in to your auto responder instantly.

 

May 8, 2014 : Advertise to Your Audience Using YouTube

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In this Office Hours we guide you through how to create a YouTube advertisement. Learn the 29 second hack that can give you free clicks as well as how to place your ads on competitors content.

BONUS! Matt also shows you a simple website we use to create animated videos that are as easy as creating a Power Point presentation.

Q&A Begins at 41:30

 

May 1, 2014 : How to Start a Newsstand Magazine

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In this Office Hours we talk about how a digital magazine in Apple’s Newsstand can build or expand your brand to a lucrative new audience.

Associate Editor for Digital Marketer Peter Bandy talks about our latest Execution Plan “Build Your 1st Apple Newsstand Magazine”.

Then he shows you how to get started with a couple different easy-to-use publishing platforms.

Q&A Begins at 41:15

 

April 24, 2014 : [SEO] Link Reclamation, Yoast SEO Plug-in

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In the first 15 minutes of Office Hours we’ll be talking about a powerful SEO tactic called “Link Reclamation.”

Forget Hummingbird, Panda and Penguin… this STILL works!

Will Hanke from Red Canoe Media will show you a simple tool to find lost links to your website.

Then… he’ll show you the simplest way to reclaim those links and boost your search engine rankings.

Q&A Begins at 33:00

 

April 17, 2014 : Lead Magnets

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In this Office Hours we discuss a fundamental aspect of digital marketing that most businesses get wrong… THE LEAD MAGNET.

You’ll learn to avoid the SINGLE, SALES STIFLING MISTAKE most businesses are making with their Lead Magnet…

… and we show you 9 different types of Lead Magnets that do it the right way.

You can easily create one of these Lead Magnets and open a steady flow of new leads and subscribers for your business.

Q&A Begins at 29:00

 

April 10, 2014 : How to Set Up Goals in Google Analytics

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In this Office Hours we show you EXACTLY how (and why) to set up Goals in Google Analytics.

Measuring goals in Google Analytics is a fundamental part of any digital marketing strategy. Watch this Office Hours and get your goals set up… it’s easier than you think!

Q&A Begins at 41:04

 

April 3, 2014 : Make Organic Twitter Profitable

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In this Office Hours we show you a simple process we’re using at Digital Marketer to make organic Twitter more profitable and efficient.

The best part is you can set this up in 15 minutes with free tools available to everyone.

Q&A Begins at 18:10

 

March 27, 2014 : Retargeting With Your Funnel

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In this Office Hours we look at Digital Marketer’s best practices for retargeting people that fall out of our webinar funnels. We have a really interesting case study to share this week!

Don’t forget to come with any questions related to Digital Marketing, we answer as many as we can.

Looking forward to Thursday.

Q&A Begins at 24:53

 

March 20, 2014 : Email Subject Lines That Convert

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In this Office Hours we look at Digital Marketer’s best 100 email subject lines and discuss the science behind their top performance.

Q&A Begins at 32:02

 

March 13, 2014 : Huge Announcement for DM Lab Members

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In this Office Hours you’ll get Early Bird access to the newest and most exciting addition to Digital Marketer Lab.

This announcement is being made exclusively to members of Digital Marketer Lab… live on this Thursday’s Office Hours call.

Plus, we show you how this new addition to Digital Marketer Lab will send you free traffic in less than a minute.

Q&A Begins at 34:04

 

March 6, 2014 : A Simple Facebook Website Custom Audience Trick

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In this Office Hours, Digital Marketer’s Social Marketing Manager, Molly Pittman, will show you how we are using the content on our blog to create laser focused offers using Facebook Website Custom Audiences.

Q&A Begins at 32:40

 

February 27, 2014 : Marketing Funnel Technical Questions Answered

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In this Office Hours you’ll see a flowchart for an actual marketing funnel we recently promoted at Digital Marketer.

Digital Marketer’s own marketing funnel guru, Chris Dockens, will answer the technical questions you have about building marketing funnels.

Q&A Begins at 25:10

 

February 20, 2014 : Getting More from Your “Thank You” Pages

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In this Office Hours we talk about the pages on your website that leave countless dollars on the table… the “thank you” page.

This short presentation will show you three actions that will blow the lid off of your digital marketing using “thank you” pages.

Q&A Begins at 31:46

 

February 13, 2014 : “Call-to-Action” Buttons on Facebook Ads

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In this Office Hours we talk about a super powerful update to Facebook ads called “Call-to-Action” buttons.

These just rolled out and we’ve been testing them this week. we share what we’ve learned and show you how to get these set up for your business.

Q&A Begins at 15:25

 

February 6, 2014 : Facebook Custom Audiences

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In this Office Hours we will show you how we are creating laser-focused Facebook campaigns using Facebook Custom Audiences.

We will explain custom audiences and show you how to put them to work for your business.

Q&A Begins at 16:28

 

January 30, 2014 : Twitter Ad Tests

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In this Office Hours we talk Twitter advertising.

we give you an introduction to the advertising options you have on Twitter and give you a behind the scenes look at some of the tests were running on Twitter ads.

Don’t miss this. Now is the time to start experimenting with Twitter ads.

Q&A Begins at 25:37

 

January 21, 2014 : 12 Copywriting Tips to Improve Your Landing Pages

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In this Office Hours we will teach you the 12 copywriting elements that will boost response on your landing pages.

Even if you’re a beginner, you’ll be able to incorporate these 12 elements into your landing pages to increase sales and email opt-ins.

Q&A Begins at 20:02

 

January 16, 2014 : Customer Value Optimization

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In this Office Hours call we reveal the EXACT system Digital Marketer applies to every business we start, buy or consult.

We call it Customer Value Optimization or CVO.

You get access to our CVO Flowchart Diagram and we go through it step by step on the Office Hours call.

Don’t miss this call. This is the stuff they don’t teach you in business school.

Q&A Begins at 29:11

 

January 9, 2014 : Solution to Your Organic Reach Problem

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In this Office Hours call we show you EXACTLY how we increased our Facebook traffic 306% month over month.

When Facebook updated their algorithm, our Facebook traffic fell off a cliff.

Facebook is a huge traffic generator for us, but we didn’t panic. We saw this as an opportunity.

As all smart marketers do, we started testing.

We found the solution and it’s paying off BIG TIME. Our social media expert, Molly Pittman will share it with you on this week’s Office Hours call.

(Unfortunately we experienced some technical difficulty on this call and lost audio about halfway through the presentation.

Our blog post “The $5 Solution to Your Organic Reach Problem on Facebook” addresses most of what’s covered in the presentation.

Please reach out in the DM Engage Forum or join us on the next Office Hours call with any questions)

 

January 2, 2014 : Ad Scent

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In this Office Hours call we talk “ad scent.”

Research has shown time and again that people search the web for solutions to their problems much like a bloodhound. Web surfers have developed a keen sense of “smell” and will remain locked to a “scent” as long as they feel they are on the right path.

On the Office Hours call this week, we explain what “ad scent” is and look at examples of,

  • Design/Imagery Scent
  • Benefit Scent
  • Offer Scent

No matter how big or small you are, you’ll want to attend this quick session to improve the “scent” of your marketing in 2014.

Q&A Begins at 21:25

 

December 19, 2013 : Art and Science of Compelling Headlines

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In this Office Hours call we talk headlines and give you access to our headline swipe file.

Understanding the art and science of compelling headlines is a staple of digital marketing. It will improve your results in nearly every aspect of your marketing including,

  • Landing page headlines
  • Presentation titles
  • Book/White Paper/Report titles
  • Blog post titles
  • In-person sales communications

I could go on and on because understanding how to write great headlines is about understanding why people take action. It’s about understanding why they say “yes.”

And, if you’re in marketing — you are in the business of getting people to say “yes.”

Q&A Begins at 22:00

 

December 12, 2013 – Digital Marketer Office Hours Call

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November 21, 2013 – Digital Marketer Office Hours Call

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November 20, 2013 – Digital Marketer Office Hours Call

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November 14, 2013 – Digital Marketer Office Hours Call

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November 7, 2013 – Digital Marketer Office Hours Call

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October 15, 2013 – Digital Marketer Office Hours Call

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October 10, 2013 – Digital Marketer Office Hours Call

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October 4, 2013 – Digital Marketer Office Hours Call

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September 24, 2013 – Digital Marketer Office Hours Call

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September 17, 2013 – Digital Marketer Office Hours Call

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September 10, 2013 – Digital Marketer Office Hours Call

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August 29, 2013 – Digital Marketer Office Hours Call

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August 20, 2013 – Digital Marketer Office Hours Call

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August 13, 2013 – Digital Marketer Office Hours Call

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August 6, 2013 – Digital Marketer Office Hours Call

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