Let’s face it…
When you’re working for someone else, it’s really, really hard to ASK to spend their money.
Especially when it comes to attending a conference.
The ticket cost, airfare, hotel, and other expenses start to add up in your boss’ head before you can mutter the words, “Can I go?”
The absolute WORST thing you can say to try and persuade your boss is, “It will be a great experience…”
Although I’m sure they care about your life experiences, what’s going to ultimately win is the ability to prove your experience will positively affect their bottom line.
Speaking of experiences that positively affect the bottom line…
Today we’re sharing with you three ways to convince the decision makers that your presence at Traffic & Conversion Summit 2017 will be one of the best decisions they make all year.
Even better, we’re giving you a PDF template to swipe (no opt-in required) that will get the conversation started when you’re ready to make your case.
Let’s start with…
1. Focus on the Business Benefit
Traffic & Conversion Summit is a content focused event!
What does this mean?
Our goal for is to provide the best content in the digital marketing industry.
After attending, you’ll have something to “show” for it… and we’re not talking about a hangover!
We’ve spent every day since Traffic & Conversion Summit 2016 testing so we can present our best findings and strategies at our 8th annual event in 2017.
It’s not outdated, run of the mill, big idea concepts…
You’ll learn tactics that you can take back to the office Monday and implement immediately. ← This is important to your boss.
Most importantly, industry experts who actually DO this stuff present each session – our focus is on strategy, not fluff.
Take a look at what attendees had to say about our event last year…
2. Describe How You’ll Get The Most Out of the Event
What does this mean?
You can present your boss with a pre-made agenda… made just for you.
If you’re a specialist (you handle a core discipline of digital marketing such as content marketing, social media, paid traffic, etc.), show your boss our topic-specific tracks:
If you’re a jack-of-all-trades (VP of marketing, marketing associate, digital marketing director, etc.) show your boss our recommended agendas. These are pre-made agendas based off of knowledge level and/or your position in your company:
You should also touch on the power of networking.
Traffic & Conversion Summit brings together thousands of professional marketers, from small business owners to agencies to CEOs of Fortune 500 companies.
And if you’re looking to take your marketing to the next level, what better way then by rubbing shoulders with the smartest marketers in the room? There are networking events each night of the event, or you could arrange a cocktail hour or dinner with other attendees in the Traffic & Conversion Summit Facebook event page.
You’ll also have the unique opportunity to speak one-on-one with DigitalMarketer staff at the DM booth and at official cocktail parties – we would love to hear what you’re working on in your business, how we can help, and how we can make sure you get the most our of your time at the event:
3. Explain How You’ll Cut Costs
Travel doesn’t have to be expensive!
If finances are a concern for your boss, it’s time to budget travel.
Instead of staying in the event hotel, use sites like Airbnb to book a private room in San Diego or to rent someone’s house or apartment. This is usually much cheaper than staying in a hotel.
Or, if you’re a DigitalMarketer Lab member, ask to split a room with another member in the DM Engage Facebook group.
Not a member of DM Lab?
Our greater DigitalMarketer community is also a fantastic resource to find inexpensive places to stay.
Check out the Traffic & Conversion Summit Event Page to connect with other attendees and find roomshare and rental opportunities.
Use sites like Jetradar to book cheap flights to San Diego. Luckily, San Diego is usually pretty easy and cheap to get to from most cities in the U.S.
For commuting through the city, there are several rideshare options that are cheaper than taking traditional taxis everywhere. Download the apps for Uber and Flywheel to save some money.
Price out your travel expenses BEFORE presenting this idea to your boss. It will show that you’re prepared.
How does all that sound? Now, you’re ready to start the conversation. You just need…
Write Your Template Request Letter
To help you in your approval request, we’ve put together this email template you can customize to send to your boss – be sure to fill in the details and adjust it to your own voice and company culture!
This is an annual event and the premier conference for marketing professionals to learn what’s new and working in digital marketing. The sessions are focused on real, actionable content that we can implement immediately to grow our company—especially [SPECIFIC AREA OF FOCUS].
I am most excited about [SESSION] with [SPEAKER of COMPANY] because I will learn how to better [SPECIFIC STRATEGY].
As the [YOUR POSITION] of [COMPANY], I plan to attend the following agenda to capitalize my time and get the most immediately useful information:
[AGENDA OR TRACK HERE]
The event will also give me a unique opportunity to connect with thousands of other marketers, business owners, and agencies at networking events – and, of course, speak directly to key members of the DigitalMarketer team.
The cost to attend the event includes:
- Ticket cost: $1495.00 (currently 25% off)
- Travel expenses: [ESTIMATE]
- Hotel: [ESTIMATE]
- Meals per diem: [ESTIMATE]
- Commuting costs: [ESTIMATE]
I’ve estimated the total budget to attend the event as [ESTIMATE].
I am confident that you will see this as a worthwhile investment. The Traffic & Conversion Summit is an opportunity to learn the latest strategies in tactics to enhance our marketing efforts.
This could be the next big “thing” that accelerates your career.
(NOTE: Can’t get enough of Traffic & Conversion Summit? Reserve your seat today for Traffic & Conversion Summit 2018 and SAVE 50% with Early Bird Pricing. But hurry! The Early Bird promotion is for a limited time. Learn more here.)