Stop Guest Blogging (But not because Google told you to)

February 26,2014 by
Ryan Deiss

This is Part 3 of a 3-part series on building authority sites through blogging:

We flipped the model on its head.

And it worked.

If you’ve been told that guest blogging is how you build a profitable blog, you’ve been lied to.

Don’t worry… we fell for it too.

We tried it their way.  We wrote dozens of guest blog posts on other people’s blogs… it got us nowhere.

And when something gets me nowhere, I stop doing it… and I do the opposite.

Instead of guest blogging we started host blogging.

The results were almost instantaneous… like flipping a switch.

Here’s how we did it…

You might have heard that Matt Cutts, head of Google’s Web Spam Team, made some alarming comments about guest blogging.  

Here’s the gist of it from Cutts…

“…stick a fork in it: guest blogging is done; it’s just gotten too spammy.”

Matt is referring to the ever growing trend of building back links for SEO purposes by posting low quality content on other people’s blogs.

This caused quite a stir amongst those that guest blog and those that publish guest bloggers.

Cutts qualified his statement by saying…

“I’m not talking about multi-author blogs. High-quality multi-author blogs like Boing Boing have been around since the beginning of the web, and they can be compelling, wonderful, and useful.”

Translation:  Publish high quality content from authoritative people and Google will continue to reward you.

 

Here’s what Brian Clark at Copyblogger had to say…

sgb1

He’s right, of course.  It is silly.

Unless you’re a spammer… ignore this discussion.  We abandoned guest posting well before Matt Cutts made it trendy… and you should too.

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About Ryan Deiss

Ryan Deiss is the founder and CEO of DigitalMarketer. Over the last 36 months Ryan and his team have invested over $15,000,000 on marketing tests, generated tens of millions of unique visitors, sent well over a BILLION emails, and run approximately 3,000 split and multi-variant tests. Ryan is also a highly sought after speaker and consultant whose work has impacted over 200,000 businesses in 68 different countries. Connect with Ryan on Twitter.

View all Posts by Ryan Deiss