From The Desk of Ryan Deiss
April 13th, 2022
Fellow ambitious marketer,
DigitalMarketer has never had a CMO…did you know that?
One of digital marketing’s largest training and certification companies in the world… a company that services marketers… has never had a Chief Marketing Officer.
We haven’t needed one.
A typical CMO primarily focuses on branding, budgeting, and communications. This is necessary work if you’re a Fortune 500 company, but for a small to medium sized company, it’s overkill.
In fact, I’ll go so far as to say if you are a business owner reading this letter… DO NOT HIRE A CMO.
There is a far more important role that businesses are missing. They don’t need someone who simply “plans” marketing and “counts” marketing…they need someone who DOES marketing.
Specifically, companies need a marketer who can…
But the role I just described is not a “Chief Marketing Officer.“
The role I just described… the one most businesses actually need… is the Head of Marketing.
A Head of Marketing could be a VP of Marketing, a Director of Marketing, or even a Marketing Manager in some companies. But unlike a CMO (who focuses more on brand, communications, and budget allocations) Heads of Marketing focus on execution and results.
If you want proof, check this out…
There are over 4,600 open opportunities for “Head of Marketing” in the U.S., alone, with less than a few hundred qualified applicants to fill those roles.
That’s why, if you’re a marketing professional, learning how to become a true Head of Marketing is the most valuable skill you can acquire in today’s market.
And if you’re a Founder or CEO, the most valuable role you can add to your team is a Head of Marketing. After all, what small business can afford to pay a CMO a $200,000 base salary plus bonuses AND a team to execute?
To put it simply, the Head of Marketing role is the most valuable, but least understood role in all of marketing. Maybe all of business.
So, knowing this, we decided to do something special…something we’ve NEVER done before, and…
During the 4-week Head of Marketing bootcamp, I’ll show you behind the scenes of how our most successful Heads of Marketing master all 4 skill sets with the help of specialized tools and templates.
This is truly going to provide you the insider knowledge you need to create a lasting, successful career as a marketing leader.
Together, we will work to plan, execute, measure, and optimize an integrated marketing strategy that drives compounding growth for your organization…in just 4 weeks!
You’ll leave with real results to share with your current (or future) employer plus the ability to call yourself a Certified Digital Marketing Strategist (more on that below).
If that sounds like a worthy goal, then I’d like to invite you join us and enroll today.
DigitalMarketer’s Head of Marketing Bootcamp is as challenging as it is rewarding. Each unit is taught by an industry expert and facilitated (virtually) each week by a live instructor in a true, small group, classroom-style format with no more than 50 students per class.
You and your fellow students will complete course trainings and “mini-projects” as well as participate in group discussions relating the course material to real-life business scenarios.
Those who successfully complete the Bootcamp will, in just 4 weeks, emerge with the skills, knowledge, and “in the trenches” experience that only a Head of Marketing can possess.
Here’s how the course itself will be delivered:
On Mondays and Thursdays, you’ll attend a live training session with the instructor at 12 pm EST. Trainings will be recorded and available for all students that are unable to make the live call immediately after. During these sessions, we’ll also kick off a discussion thread where you’ll be asked to apply course information to a real-world business scenario.
Your instructor will also provide you with weekly coursework which can be reviewed during office hours on Tuesdays.
Throughout the course, we will also be welcoming special guest instructors that will host bonus sessions for all members. The dates and times of these sessions are subject to change based on the availability of the guests and a fully published schedule will be provided to you during kickoff week.
At the end of 4-weeks, the coursework you’ve completed will all culminate in a final capstone project based on a real-life business scenario. Submission and review of this project is required in order to receive your certificate.
Over 4 weeks, you will master the 4 core skills that any Head of Marketing must possess. Mastery of these skills is truly the difference between just being a specialist in a specific marketing discipline and actually holistically understanding marketing strategy to be able to sit in a “Head Of” seat. Each session will mix strategy with execution and you’ll get instructor feedback to give you a clear path to success. Here’s how each week will break down…
Get ready for the next 4 weeks! This week we will meet your instructor and get to know the other students in the class. We will cover what you can expect from the training and how to get the most out of your time including grading, participation, and how to achieve your coveted Head of Marketing Bootcamp certificate.
The number one skill a Head of Marketing must possess is the ability to create alignment. Alignment with stakeholders, alignment with other departments, alignment with the C-suite, and most importantly alignment with business objectives. But how? That’s exactly what we’ll cover in week one and give you a template to document and visualize your growth engine which is the one source of truth for alignment.
Once we’ve aligned on the business objective, how do we get there? This week we’ll show you the exact process to map out the shortest path between the assets, campaigns, and channels you have to achieving the business objective. We’ll build your growth plan, reveal the 4 key growth levers you must know how to pull, and give you a clear process on how to prioritize projects that will hit your goals…without getting distracted by shiny objects.
Plans are great, but what if they don’t work? Even worse, what if they never COULD work? You have to run the numbers. You’ll learn a step-by-step blueprint for ensuring the hypothesis is in line with previous results, expectations, or assumptions and that it achieves the stated business goal.
This is where the rubber meets the road. To be an effective Head of Marketing you have to know how to execute. During this week, you’ll identify the key players in your project and learn how to effectively communicate the project scope and business objective to reach the goal. Plus, we’ll give you a checklist to help you effectively manage creative and technical buildouts so projects launch on time and on budget.
We hear it time and time again…”How do I track and improve the ROI of our marketing efforts?” That’s exactly what we are going to solve this week. It all starts with a repeatable process to identify key metrics (KPIs), both leading and lagging, that are essential in the success of the campaign. From there, you will learn how to turn those metrics into scorecards and dashboard to display campaign effectiveness and get real-time insights into results.
Once we know the results, what do we do with them? Effective marketing leaders need to know the exact meeting rhythm and communication cadence with the stakeholders and key members within the organization. You must know how to effectively communicate with those who report to you, other departments that are impacted by your efforts, and a leadership team that is working to drive the entire organization towards a stated goal. There is nuance in each of these types of communication and that’s exactly what you’re going to learn.
It’s the Head of Marketing’s job to be the first to identify (and triage) failing key metrics and faulty assumptions. Once you know how to diagnose and solve problems, the next level of optimization is how to automate and scale “the winners.” This week you’ll learn how to effectively manage and re-allocate time and money budgets away from areas of low performance towards ares of high performance.
That’s it! You’re ready to walk into any marketing role, in any industry, and immediately drive results. This week we’ll put the finishing touches on your capstone project so it’s ready to submit for review and receive your certificate of completion. Then it’s time to celebrate the hard work you’ve put in over the last 4 weeks!
WARNING: If you are a crazy-busy business owner who barely has time to check the mail and sign the checks, this program isn’t for you. (But you should have someone on your team go through it, because you, more than anyone else, need this information…)
A marketer turned entrepreneur turned investor (but still mostly a marketer), Ryan is the creator of the “Customer Value Optimization” methodology and has introduced and popularized many of the digital selling strategies that modern companies now take for granted. He quite literally wrote the book on marketing while also founding multiple companies employing hundreds around the globe. According to Shark Tank star, Daymond John, “His companies practically own the internet.”
A sought-after executive leadership expert, working with some of the world’s most exciting brands, Richard has helped start 13 companies from scratch, fund (or acquire) a dozen more, and has directly advised hundreds of CEOs and entrepreneurs on how to grow and scale their companies…oh yeah, and he’s managed well over a BILLION email sends (in multiple markets), created & implemented strategies to overcome major changes in Yahoo, Hotmail & Gmail algorithms, tripled email open rates, doubled email clickthrough rates and generated over $40MM in revenue from email marketing alone!
Matt’s bio reads a bit like an infomercial…which is exactly what he wanted. After watching his first infomercial at the age of 12, he was hooked. He spent the next 9 years obsessively absorbing everything he could about DRTV marketing and copywriting before finally diving in head-first at one of the largest DRTV agencies in America. It didn’t take long for him to discover his love for small businesses and change his path. A natural storyteller with a flair for comedic (albeit sarcastic) writing, Matt quickly found himself leading a team responsible for creating offers that would sell over $20MM worth of product annually to B2B and B2C brands alike. A longtime believer in small businesses as an engine for economic growth, Matt has also worked extensively with entrepreneurs to help them grow their businesses.
Listen, we get it…
We know what it’s like to feel uncertain about a big investment in yourself.
That voice inside your head that says “But is this going to work for me?”
Well, one thing you’re going to love about this, besides the incredible value and everything you’re going to learn, is our guarantee. We are so confident that you’re going to get 3X the value from your investment that we’ll let you have access to it for a full 30 days with a 100% money back guarantee.
Attend the live calls… Download all the documents… Test out all the strategies… Stress test the templates… Give this whole program a full test drive…
And, within 30 days, if you can’t genuinely state that I did not deliver at least 300% more value than you bought this program for…you will be entitled to a full refund.
…and you can keep everything anyways.
Everything you’ve downloaded, everything you’ve deployed… you get to keep that for the rest of your life. No harm, no foul.
If you’re not satisfied for any reason just let us know by emailing email@example.com and you’ll get you an immediate refund.
We’re that confident in this course and what it will do for you. That means you have NOTHING TO LOSE.
The investment to join the Head of Marketing Bootcamp is $2,995 (payment options available).
Similar styles of boot camps and certification programs average $13,584. And the cost of a 4-year marketing degree on average is $93,304 (plus 4 years of your time). We wanted to ensure the Head of Marketing Bootcamp is affordable.
Live trainings will be held via Zoom on Mondays and Thursdays at 12 pm EST. You will also receive an email with your login details for our flagship product, DigitalMarketer Academy, where you’ll be able to access the replays, download resources, and communicate with other members.
Yes, at the end of the program you’ll be asked to submit your capstone project for review. If it’s successfully completed, you’ll receive a certificate of completion with your personal details and your employer will be able to verify its authenticity. Check out a sample here.
Use this letter template to emphasize your interest in management in DigitalMarketer’s Courses:
Hi [Boss’ Name],
I appreciate that our company has a culture of supporting continuing education, professional development, and a more diverse pool of future leaders.
To that end, you’ve also mentioned in the past that the company will cover expenses for us to continue our learning as long as it benefits our team.
I believe DigitalMarketer’s Head of Marketing Bootcamp is more practical, timely, and cost-effective compared with the traditional University certification programs or an MBA degree. This marketing training would allow me to become highly proficient, enabling me to contribute to the team in a bigger way.
Here’s the breakdown of the info for the training:
Date: February 28th – April 19th, 2022
More info: https://www.digitalmarketer.com/lp/hom-bootcamp/
Is this something that I can pursue through our department?
Please let me know if you have any concerns. I’d be happy to schedule a time for us to chat more about this opportunity.
Thank you for being open to these kinds of suggestions and for supporting my growth and development here.
Yes, there will be recordings available immediately after the live session in your account. In addition, we will have special bonus presentation from guest speakers that will be announced throughout the course that you can attend live or watch the replay.
No problem. We offer a full 30-day money-back guarantee on your purchase, so if you don’t agree that it’s worth every penny, we will promptly refund your money. No questions asked. No hassle.
Just send an email to firstname.lastname@example.org, and if you’re still within the generous refund period, a member of the DigitalMarketer team will happily process your request.
Absolutely! You can do that right here. On that form, you will see a section to add the details of the person you are purchasing the course for. You will receive a copy of the receipt and the person you add will get access details to the course.
Please send the email address(es) of your colleague(s) to email@example.com and we will create accounts for them.