Build a High-Converting Homepage from Scratch

Let’s create a “sticky” and successful homepage that turns passive lurkers into engaged prospects and buyers.

Here’s What We’ll Create Together

In this brand-new workshop, you’ll leverage DigitalMarketer Co-Founder & CEO Ryan Deiss’ secret, step-by-step formula to construct a homepage that sets the stage for any and all traffic driven to your website… and positions your brand as the answer to all of your customers’ problems.

You’ll also…

  • Learn the 5 life cycles of a homepage (and which stage YOUR business is in so you can build your ideal homepage)
  • Discover where your CTAs actually belong and how each location corresponds to a different stage along the Customer Value Journey
  • Follow Ryan’s proven, step-by-step process for “mining conversions” on your homepage while establishing your brand as an authority in your industry
  • Optimize every aspect of your homepage (including the ones 99% of people don’t think of) in order to amplify your business’ reach and attract more customers.
  • Learn the 12 elements that must be included on EVERY homepage and how each can positively impact your business
  • Examine the core concepts of high-converting homepages (and why you probably shouldn’t model your favorite brand’s page)
  • Leverage our tested and proven “High-Converting Homepage Template” to architect design-ready homepages in minutes…not days.
  • Craft compelling “Core Messages” and copy chunks from scratch (even if you’ve never written a word of sales copy in your life)

It’s 2019. Simply slapping a header, menu, and logo on your site isn’t enough… by the time we’re finished, you’ll have a fully customized homepage that builds trust with brand-new, ice-cold leads and converts them into committed buyers of your product or service.

Snag this workshop today, and let’s start building YOUR high-converting homepage…

What You’ll Learn & Leverage

Ryan Deiss’ Tested & Proven Homepage Blueprint

We’ve seen the good, the bad, and the just plain ugly when it comes to homepages…. And, quite frankly, we’re tired of looking at them. Luckily, Ryan Deiss has spent almost two decades studying the evolution of the homepage and applying what he’s learned to countless brands… so he’s schooled in what works and (more importantly) what doesn’t. Now you’re going to leverage all of his insider knowledge to craft a page that actively works to drive leads & sales rather than just waves at traffic as it passes by.

Fill-in-the-Blank Templates for Creating a Homepage That Flat-Out Converts

You will NOT leave this workshop empty-handed. Not only will Ryan take you, step-by-step through the process of outlining, creating, and optimizing your homepage, he’ll provide you with 3 fill-in-the-blank templates that make crafting your homepage effortless.

In fact, Ryan actually created a brand new, never-before-seen template specifically for this training. It’s called the “Core Message Canvas” and with this fill-in-the-blank worksheet, your homepage copy will literally write itself (you probably won’t even need his help after using this valuable resource ;)).

Make an Impactful First Impression… in 5 Seconds

The first 5 seconds of any homepage visit is the golden window for your site to answer a critical question in the back of every single one of your visitors’ minds:

“What can your product or service do for me?”

And the fact is, if that question isn’t answered in the first 5 seconds, it is more likely than not that your potential customer bounces… right into the waiting arms of your competitors.

In this on-demand training, you’ll follow a proven formula for hooking your visitors in the first 5 seconds, setting realistic expectations, and delivering a promise that creates a bond with your new customers.

  • Instructor: Ryan Deiss
  • Lessons: 4
  • Length: 4 hours & 45 minutes
  • Access: Lifetime Access

Topics Discussed

Homepage ConversionHomepage OptimizationCopywritingDesign

Ryan Deiss

CEO & Co-Founder – DigitalMarketer

Ryan Deiss is a best-selling author, founder of multiple companies collectively employing hundreds around the globe, and one of the most dynamic speakers on marketing in the United States today.

Join this Now for $295

Get Instant Access

Career-defining question for every entrepreneur, business owner, and the talented marketers that work for them…

…If there was a proven method for cutting your bounce rate in HALF without the crippling “what the heck do I do next?” syndrome while also converting brand new visitors to your site into raving fans of your brand…

Would you finally feel confident enough to make creating a high-converting homepage your business’ #1 priority?

If your answer is “YES!” here’s what you need to know:

Your homepage (probably) sucks.

And it’s losing you a TON of sales.

A couple of years back, Google released a case study called “The Zero Moment of Truth.” The data shed light on an interesting phenomenon:

Consumers are landing on your sales pages, expressing interest and desire for your product… …but right BEFORE they buy, they’re clicking the “HOME” button and taking a look at your homepage.

Why?

Because they want to know what the company they’re about to give their hard-earned money to is all about. They want to know what your company represents.

And if your homepage is hot garbage, those leads are bouncing from your page faster than you can say “baby, come back!”

The fact of the matter is, while your homepage might not be closing sales for you at the rate your sales pages are, it is definitely losing you sales.

But guess what… You’re not alone. For a long time, DigitalMarketer’s homepage went neglected. And it cost us a ton of sales.

So we did something about it.

And now DigitalMarketer CEO Ryan Deiss is going to show you EXACTLY what we did to cut our bounce rate… all while generating more sales directly from our new and improved homepage.

Register now and let’s start building YOUR high-converting homepage!

Join this Now for $295

Get Instant Access

Description

In this instant access training, you’ll leverage DigitalMarketer Co-Founder & CEO Ryan Deiss’ step-by-step formula to construct a homepage that sets the stage for any and all traffic driven to your website… and positions your brand as the answer to all of your customers’ problems.

 

Basically, Ryan will show you how to outline, create, and optimize your brand’s ideal homepage, allowing you to lower your bounce rate and increase conversions.

 

By the end of this workshop, you’ll have a brand new homepage that will help you hold onto more leads and drive sales.

What You'll Learn

  • The core concepts of high-converting homepages (and why you probably shouldn’t model your favorite brand’s page)
  • How to craft compelling “Core Messages” and copy chunks from scratch (even if you’ve never written a word of sales copy in your life)
  • How to leverage our tested and proven “High-Converting Homepage Template” to architect design-ready homepages in minutes…not days.
  • A quick and easy 7-minute process for auditing and optimizing any homepage

Preview

The 4 Homepage Lifecycle Phases

In this video, your instructor, Ryan Deiss, explains what the 4 phases in the lifecycle of a homepage are and some of their pitfalls.

Breakdown

PART 1
Core Concepts of High-Converting Homepages

Learn the core concepts of homepages by looking at prime examples of what a homepage SHOULD look like, the elements that transform a passive “lurker” into a buyer, and the 5 life cycles of a homepage (and which stage YOUR business is in so you can build your ideal homepage).

PART 2
Crafting Your “Core Message” + BIG Ideas (What to Say and How to Say it)

Ryan will walk you through the process of crafting compelling “Core Messages” that align your brand with your new leads, make a strong first impression, and convert these new leads to buyers of your products or services. You’ll also work with Ryan to write copy chunks from scratch (even if you’ve never written a word of sales copy in your life).

PART 3
Wireframing & Outlining Your Homepage

How do you take a boring old homepage and turn it into a conversion machine? It’s all about how you present the message to your audience.This is where you’ll architect your homepage. Following Ryan’s lead, you’ll take the ideas and copy that you created in Part 2 and piece them together for maximum effect. In this section of the training, you’ll leverage Ryan Deiss’ proprietary resource, The High-Converting Homepage Template, to organize your message and ensure that you are hooking your visitors in the first 5 seconds.

PART 4
Optimizing & Auditing Your New Homepage for Conversions

Ryan takes you, step-by-step, through the entire process of optimizing your newly created homepage. You’ll start by completing Ryan’s “7 Second Homepage” test to determine if your new page is accomplishing what needs to… in 7 seconds or less. You’ll then work with Ryan to ensure that your new homepage is firing on all cylinders and truly ready to be unleashed upon your audience.

Join this Now for $295

Get Instant Access

FAQs

How do I access the course?

This is an “On-demand” training that you can access at any time.

Once your payment is submitted, you will receive an email with your login details for our flagship product, DigitalMarketer Lab, where you’ll be able to access the training. It is a go at your own pace training so you don’t have to worry about missing anything.

Who is this training for?

Really anyone with a website…. So, everyone.

  • Entrepreneurs and startup founders preparing for launch
  • Business owners and executives who want to cut through all the technical mumbo-jumbo
  • Freelancers and solos who want to learn the quick-and-dirty methods (that actually work)
  • Agencies looking to add page optimization to their menu of services

Why “homepages” and why NOW?

The short answer: if your homepage is a disaster (HINT: most are), you are losing sales. It’s as simple as that. And frankly, if you’re not leveraging your homepage to not only keep leads, but convert those leads to sales, you’re already behind.

Join this Now for $295

Get Instant Access