On-Demand Workshop

The NEW Email Follow-Up Machine

Let's craft an "Automated Selling Machine" that consistently converts cold leads into red-hot buyers... literally while you sleep

What You'll Learn

  • How to craft an automated email follow up series that converts...even if you've never written "sales copy" in the past (TIP: Our copy-and-paste templates make it quick, simple, and nearly-impossible to mess up.)
  • The 4 types of subject lines that engage your subscriber and demand to be opened (PLUS: 30+ examples of "killer" subject lines you can swipe for your own campaigns)
  • The 10-step plan to quickly roll out an "Indoctrination Series" that makes a positive first impression, and skyrockets the open rates of ever email you send in the future
  • How to leverage the 4 types of Conversion Triggers to overcome known objections, and exactly when and how often you should deploy each to maximize revenue without "burning out" your list.
  • How companies like Angie's List, Shinola, and SeaVees use automated emails to move MILLIONS of dollars of a wide array of products, PLUS...
  • DigitalMarketer’s proven copy-and-paste email template (5 series and 37 total emails) that make crafting high-converting promotional email campaigns as easy as "COPY...PASTE...SEND"

By the time we're finished, you'll have an automated email follow-up series that that converts virtual "strangers" into paying customers and raving fans of your brand...automatically and perpetually.

Here's What We'll Create Together

What You'll Create

In this workshop, you'll work with DigitalMarketer Co-Founders, Ryan Deiss and Richard Lindner, to build an email follow-up series that converts new subscribers into raving fans of your brand. Here's a sample of what you'll receive...

Fully Customized Indoctrination Series

Just because someone has subscribed to your list, doesn't mean they recognize your name (or your company's name) in their inbox or look forward to receiving emails from you...You'll use our Indoctrination series templates to change that. We'll also look at real-life examples from companies like Angie's List, Shinola, and SeaVees to see how well they stack up against your campaign.

Conversion Campaign Tailored to Your Business

Use 3 proven templates to answer the question that every marketer should be asking...

"How do I monetize my subscriber list?"

This is the meat and potatoes of this workshop. This is where we show you how to craft a conversion campaign that moves your new subscribers to the "buy" phase as quickly and seamlessly as possible.

Bolt-On Campaigns For Added Conversions

What do you do if a stubborn subscriber completes the conversion series WITHOUT converting?

You "stack" your series.

Use one of 4 "bolt-on" campaign templates to expand or extend the email series for your original offer or redirect your subscribers to a new offer.

  • Instructor: Ryan Deiss & Richard Lindner
  • Lessons: 5
  • Length: 7.5 hours
  • Access: Lifetime access

Topics Discussed

Broadcast Emails Conversion Series Indoctrination Series Monetize a Subscriber List
Ryan Deiss

Ryan Deiss

Co-founder & CEO – DigitalMarketer

Ryan Deiss is the Founder and CEO of DigitalMarketer. Over the last 36 months, Ryan and his team have invested over $15,000,000 on marketing tests, generated tens of millions of unique visitors, sent well over a BILLION emails, and run approximately 3,000 split and multi-variant tests. Ryan is also a highly sought after speaker and consultant whose work has impacted over 200,000 businesses in 68 different countries.

Richard Lindner

Richard Lindner

President & CMO – DigitalMarketer

Richard Lindner is the President and Co-Founder of DigitalMarketer, the industry leader in global digital marketing education. While running a global team of more than 50 professionals worldwide, Richard is also a sought after executive leadership expert, working with some of the world's most exciting brands like Uber, Harper Collins, Infusionsoft, Marapost and Ethiad Airlines to name a few.

Dustin Riechmann

"I used these email marketing strategies to triple my business in less than 3 months..." – Dustin Riechmann

Rich Thurman

"With these campaigns and strategies I was able to turn my normally slow off season of $200 in sales per day to 4,000/day...and that's just the start..." – Rich Thurman

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Two Truths & A Lie

"The money is in the list."

It's a claim marketers everywhere have been confidently making for the past 20 years, and there was a time when that statement was true.

There was a time when people were elated to receive an email.

There was a time when that cyborg voice saying "you've got mail" was music to your ears.

There was a time when we were only 2 or 3 emails per day...and they were almost always from tech-savvy friends and loved ones.

But those days are gone...LONG GONE.

One hundred forty.

The average American receives 140 emails per day. If we still heard "you've got mail" every time an email hit our inbox, we would throw our computers out the nearest window by lunchtime.

As Marketers, we have a job to do...

Our job is to stand out in the inbox. In 2018, you need to build a relationship with your subscribers and to figure out what our potential customers are struggling with or what they're trying to accomplish...

Figure out creative ways to engage with them...

Focus on your audience and what's important to them...

Try to drive relationships as well as engagement...

To make your subscribers excited to receive an email from you.

So, how do you do that?

You'll learn exactly how to do that in this brand new workshop with DigitalMarketer Co-Founders (and Email Marketing experts) Ryan Deiss and Richard Lindner.

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Workshop Description

"Automate Your Business Growth with Email Follow-up" is our brand new, 1-Day, go at your own pace, online workshop that shows you exactly how to convert your new and email subscribers into high-value buyers and, eventually, repeat customers...

Basically, it's all about putting money in your bank account (yes please) using advanced automated email marketing tactics to build relationships with your customers and drive sales.

You'll Walk Away With

  • A fully customized, automated email follow up series that converts more new subscribers into customers (and literally makes you money while you sleep).
  • The one page fill-in-the-blank "8-Point Automated Email Follow-up Series Audit" that grades every facet of your email campaign...from subject lines to calls to action.
  • 11 done for you, copy & paste email templates that create high-converting promotional email campaigns from scratch (which, by the way have generated HUNDREDS of MILLIONS in sales)

Workshop Preview

The Anatomy of a Powerhouse Automated Email Follow-up Series

In this video, Richard Lindner discusses the importance of a Conversion Email Series and the qualities possessed by every successful conversion series ("successful" being the operative word 😉)


Workshop Breakdown

Step 1:

Follow-up Marketing: 101

Learn the core concepts of follow-up marketing by looking at prime examples of email subject lines, the three types of emails every successful business is using, and the two types of email send types you should be utilizing in your own follow-up campaigns

Step 2:

Crafting Your Indoctrination Campaign

We'll walk you through a 10-step plan for quickly rolling out an email Indoctrination campaign (Welcome Series) that aligns your brand with your new subscriber and makes a strong first impression...

Because that's exactly what the Indoctrination Series is... it's your ONE and only shot to make a strong first impression, connect with your new subscriber and stand out in their mind (AND THEIR INBOX).

Step 3:

Crafting Your Conversion Campaign

We take you, step-by-step, through the entire process of building a conversion campaign that overcomes objections and common misconceptions associated with your products. Basically, we show you how to take those new leads and convert them to buyers.

Step 4:

BONUS: Bolt-On Series Stacking

So what happens when a subscriber makes it through the initial campaign without converting?

Use our 4 "Bolt-on" templates to extend your conversion campaign for the original offer OR redirect stubborn subscribers to a new, relevant offer.

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How do I access the course?

This is an "On-demand" training that you can access at any time.

Once your payment is submitted you will receive an email with your login details for our flagship product, DigitalMarketer Lab, where you'll be able to access the training. It is a go at your own pace workshop so you don't have to worry about missing anything.

Who is this course for?

Any marketer interested in learning how to leverage automated email follow-up to grow their business while they sleep.

We're not going to sell you on the importance of email marketing. You're a marketer. If you're here, you already know it's an essential aspect of any marketing strategy, because email marketing:

  • Is one of the highest ROI activities in your business
  • Engages & nurtures both prospects and customers to generate new leads and sales
  • Can be automated so that you can literally prospect and sell around the clock (even while you sleep)

I thought Email was "dead." Why use email now?

No offense...but you couldn't be more wrong.

Email is certainly not dead.

In fact, Email conversion rates are 3X higher than Social Media, with a 17% higher value in the conversion.

Plus, for every $1 spent on Email Marketing, the average return on investment is $44.25...

Still think email marketing is dead? Then join this training and we’ll prove to you why it's not.

How similar is this to the "Followup Machine" training that Ryan and Richard released back in 2014?

This training is the new, fully-updated version of DigitalMarketer's best-selling course, "The Machine."

If you haven't heard of "The Machine" before now, don't fret. The original course (which was released in 2014) was taken off the market in early 2017, so if you're fairly new to the DM community, it's no surprise that you haven't heard of it.

But if you are familiar with "The Machine," you should know that in this course, Ryan and Richard reveal some critical updates, as well as some updated templates that you'll definitely want to access.

And in case you are wondering, we are not offering discounts for this updates to legacy Machine owners beyond the discount that is already being offered on this page. Once the price goes up to the normal retail rate, we will consider offering legacy Machine owners a discount to bring it back down to the current price, but this training will never be offered at a lower price than the amount that is currently listed on this page.

Join this Workshop Now for $295

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