This Offer Has Expired. Click Here to View Available Trainings.
GOOGLE ADS MASTERY
How To Launch and Scale a “Four-Stage” Google Ad Campaign That’s Profitable To Cold Audiences... Even If You’ve Failed At Google Ads In the Past
WHAT: Live, Virtual Workshop
WHEN: Thurs, Sept. 17 | 11am - 5pm EST
(Can't attend live? No worries. You'll have lifetime access to the recorded version.)
81% Discount Ends September 16th At 11:59pm Pacific
“But Google Ads Are Way Too Expensive…”
Be honest…
Have you given up on Google Ads because they’re too competitive and too expensive?
You’re not alone.
Most marketers we know generate 80% (or more) of their traffic from Facebook and Instagram, because there’s a belief that Facebook is cheaper and easier.
But what if that weren’t the case?
What if you could generate consistent, profitable clicks from Google, and what if it were easier to manage than Facebook?
You can…
Introducing: The Four-Stage Formula For FINALLY Making Google Ads Work
Look, I get it. Facebook and Instagram are the go-to traffic source for most marketers.
But here’s something you may not know:
- 63,000 searches get processed by Google each second1, so the channel is MASSIVE!
- Google delivers an 8:1 return on investment2 (if you know what you’re doing)
- $1-$2 is the average cost-per-click for Google Ads3 (Compare that to FB these days.)
- $1 or less is the average CPC for the Google Display Network4
- People who click on ads are 50% more likely to make a purchase5 (so yes, it converts)
- 35% of users purchase a product within 5 days of searching for it on Google6 (so if you aren’t there and your customer is, they’ll make the sale instead of you)
In other words, Google Ads can be…
CHEAPER…
BETTER converting, and…
EASIER to scale…
…than Facebook ads, if (and this is a big “IF”) you know what you’re doing. (Which you will.)
And let’s face it. Facebook isn’t enough, anyway…
You Need More Than One Source of Traffic
More than likely your business isn’t at risk, but it’s hard to ignore the facts…
This year, alone, Facebook has deleted 22.5 MILLION posts, banned entire ad categories without warning, and are hinting that they will limit the number of ads that advertisers are about to run in 2021.
What next?!?
Don’t get me wrong. At DigitalMarketer, we love Facebook and we believe Facebook ads are a critical component of any paid traffic strategy. But with everything happening in the world today, I think we can all agree that a little diversification is a very, very good idea.
And that’s why we’re hosting this one-time-only workshop…
GOOGLE ADS MASTERY
What's Included:
- Lifetime Access to the Workshop Recordings (Value: $295)
- BONUS #1: Competitive Analysis Playbook (Value: $27)
- BONUS #2: Google Ads Playbook (Value: $27)
- BONUS #3: YouTube Retargeting Playbook (Value: $27)
- BONUS #4: Offer Builder Jumpstart Pack (Value: $20)
Retail Value: $396
Just $295
In this workshop, “Getting Google Ads to Finally Click: 4 Campaigns to Turn Search into Sales” Kasim will show you:
- The “Golden Ratio” ad strategy that’s the key to making Google Ads work…even in competitive markets
- The 4 campaign-types every advertiser must know (but that few actually implement)
- Step-by-step walkthrough of a campaign buildout so you can start generating clicks the very next day
- A little-known keyword strategy that identifies the hottest buyers your competition is missing
- The “2 – 4” bid strategy that’s the key to making competitive keywords profitable, PLUS…
- All the proprietary tools, templates, and checklist you need to eliminate confusion and launch a profitable Google Ad campaign the right way, the first time.
Here’s how it’ll work…
By the end of this live, virtual training, you’ll know how to build a full Google Ads campaign that leverages the 4 critical ad-types:
- Branded: This is a campaign that protects your brand and prevents competitors from stealing your traffic! It also ensures that people who are looking for you find you quickly (and go where you want them to go) and gives you critical data to optimize conversions once they’re off of Google and on your site. (TIP: Many advertisers don’t bid on their own branded terms, but you’ll see why it’s not only essential, but highly profitable, too.)
- Competitor: This campaign targets your closest competitors, and allows you to ethically snipe their traffic by positioning your product or service as the perfect contrast. It’s sneaky, but oh so effective.
- Remarketing: 98% of your traffic isn’t going to convert on their first visit! This campaign brings people back around and helps you continue to stay in front of prospects, reinforce your brand, and maximize your conversions. This campaign delivers the highest ROIs, but without the other three, your results will dry up in weeks, if not days.
- General: This is the campaign that finally lets you SCALE your marketing by tapping into the MASSIVE volume that Google can deliver. (63,000 searches a second, remember?) IMPORTANT: Don’t attempt this campaign-type in isolation, or you will almost certainly lose money. This only works if you launch and optimize the other three campaigns, first.
You’ll also…
- Gain an understanding of bidding strategies from launch to long-term sustainability
- Know how to properly set up conversion tracking (the #1 most catastrophic error people make in their Google Ads!)
- Understand the fact vs fiction of Google’s recommendations (SPOILER ALERT: They aren’t always shooting you straight on the bid and budget recommendations.) 🙂
- Know when to play by the rules, and when to “break the rules” the right way to get the best results
And to make the process as simple and repeatable as possible, we’re also throwing in these four “copy and paste” templates:
Campaign Creation – Through this set of 3 worksheets we will walk you through:
- Setting goals for each of the 4 campaign types
- Targeting the ad groups and keywords to support those campaigns
- Crafting the copy you will use to launch your campaigns
Campaign Launch Checklist – A step-by-step process for your campaign settings, ad groups & keywords, ad copy PLUS weekly and monthly check-ins for your campaigns as they scale.
Plus, You’ll Get Instant Access To These Bonuses When You Register Today…
Competitive Analysis Playbook
Learn the steps to perform a competitive analysis so you can keep track of your competitors and leverage any insights you can learn from what they’re doing, without falling into copycat territory.
Retail Value: $27 (INCLUDED)
Google Ads Playbook
In this Playbook, you’ll learn how to set up a Google Ads account and launch a new Search Campaign—from budget to bidding.
Retail Value: $27 (INCLUDED)
YouTube Retargeting Playbook
Tom Breeze will walk you through setting up your retargeting efforts on YouTube and show you who you should be targeting so you can improve your leads and stop paying for views that won’t convert.
Retail Value: $27 (INCLUDED)
Offer Builder Jumpstart Pack
In this Jumpstart Pack, we’ll give you the tools you need to build a winning offer—one that resonates with your audience. You’ll learn what an offer is, how to revive an offer that’s falling flat, and what you’re really selling (hint: it’s not your product).
Retail Value: $20 (INCLUDED)
By the time the workshop is over, you’ll have the knowledge and tools you need to master the four campaign-types and launch a profitable and scalable Google Ad strategy.
But you need to register today, because once the workshop starts, these bonuses and the 81% discount will disappear.
GOOGLE ADS MASTERY
What's Included:
- Lifetime Access to the Workshop Recordings (Value: $295)
- BONUS #1: Competitive Analysis Playbook (Value: $27)
- BONUS #2: Google Ads Playbook (Value: $27)
- BONUS #3: YouTube Retargeting Playbook (Value: $27)
- BONUS #4: Offer Builder Jumpstart Pack (Value: $20)
Retail Value: $396
Just $295
Workshop Agenda
10:00 AM CDT
Session 1: Introduction
11:15 AM CDT
Session 2: Account Creation & Your First 2 Campaigns
12:30 PM CDT
Lunch
1:30 PM CDT
Session 3: General & Competitor Campaigns
3:00 PM CDT
Session 4: Management
4:25 PM CDT
Workshop Closing & Final Thoughts
Your Instructor
Kasim Aslam
Founder & CEO, Solutions 8
Kasim is the DigitalMarketer ELITE traffic coach – our highest tier accelerated growth coaching program. He was recently named one of the Top 50 marketing thought leaders by the University of Missouri and he’s the author of best-selling book 7 Critical Principles of Digital Marketing. His company, Solutions 8, has been in business for 14 years, with a significant amount of experience with high clients, from one of the world’s foremost authorities in SEO to Harley Davidson. He’s built an entire business on Google Ads that focuses ONLY on Google Ads.
What People Have To Say About Working With Kasim...
Frequently Asked Questions
How do I access the course?
This training will go LIVE on September 17th at 10 a.m., Central. After that, it’ll be an On-Demand training that you can access at any time.
Once your payment is submitted, you will receive an email with your login details for our flagship product, DigitalMarketer Lab, where you’ll be able to access the live training as well as keep access to the recordings once it is over!
Who Is This Training For?
If you’re getting mediocre results from your Google campaigns despite applying all the common “best practices…”
If you’ve struggled with Google ads in the past finding it too overwhelming, too costly, or you just couldn’t compete going up against “Goliaths” in your industry…
If you’re sick of having your product or business be a “best kept secret” and are ready to become more visible locally, nationally, and across the online marketplace…
If you’re ready to cash in on traffic that is already searching for you or the problem your product solves…
Or even if you’ve never set up a Google ad account for your business…This training is for you!
- Marketing professionals
- Entrepreneurs
- Business owners and executives
- Freelancers and solos
- Agencies and consultants
This training is NOT for you if you are a Google ads pro already getting great results from your campaigns…
But the question to ask yourself is are you a pro because your campaigns are functional or because you are TRULY getting the results you want?
What Makes It Different Than Other Google Ads Trainings?
In this workshop, you’re learning actual strategy in a tactical and tangible way from someone that actually does Google Ads…every single day.
Typically, Google Ads trainings are just punch lists…
They tell you what buttons to hit and when, but they’re lacking the one key element of successful Google campaigns – strategy.
Which means after you’ve hit all the buttons in the right order you’re wondering, “what comes next?”
By the end of this training, you’ll know how to create and execute Google ad campaigns effectively, while building a predictable, scalable pipeline of new business!
Why spend money on Google Ads if I'm not going to rank #1?
You don’t know what you competition looks like – what you want to do is test the competitive market…you might find that positions 2 or 3 cost half as much and produce 80% as many leads.
Not all key phrases are created equal — if position 2 makes you more money than position 1!
Does anybody even click on the ads? I always ignore them.
95% of all people ignore the ads, you’re right…but as they travel down the funnel 67% of people will click on high conversion intent key phrases.
Many people research organically, but when they are ready to buy…they go paid.
How does this fit into my SEO strategy?
They’re very synergistic — you should actually run Google Ads BEFORE you do SEO. You’re making assumptions about what keywords perform for you (before you know if they CONVERT for you).
Two terms can get the same amount of leads for the same price, but one actually converts at a higher rate.
Sources:
1 https://www.webfx.com/Google-SEO.html
2 https://economicimpact.google.com/methodology/
3 https://www.webfx.com/blog/marketing/google-adwords-vs-bing-ads/
4 https://www.webfx.com/blog/marketing/much-cost-advertise-google-adwords/
5 https://www.webfx.com/blog/marketing/marketing-stats/
6 https://www.emarketer.com/content/more-product-searches-start-on-amazon
