Overcome iOS Updates, Crumbling Conversions, & Surging Ad Costs To…
What I’m about to say is going to be hard to hear but it’s time to face it…
Paid traffic, as we’ve known it, is dead. 🪦
Do you remember when you could spend $1,000 on Facebook ads and make an easy $5,000 without really even trying?
Well, with ever changing algorithms, iOS updates, new privacy settings, and more competition it feels almost impossible to make paid ads profitable these days.
…BUT that is only true if you are using the old playbook.
Let me show you something…
(*no that’s not a typo!)
This is a revenue report from a campaign that the instructors of this program are running RIGHT NOW.
I know that might seem impossible.
What most of us don’t remember is that media buying has been a skill set that has been around for much longer than Facebook, Instagram, & Youtube.
The fact is these platforms over the last two decades have made media buying easy and most of us complacent. (Guilty as charged!✋)
The emergence of these platforms, and their ability to gather incredible amounts of customer data for us marketers to use for FREE, turned media buying into a lost art.
These platforms profited solely on our ad spend so they did everything they could to help us create sales with just the click of a button. (And we pushed that button A LOT. 😊)
In essence, the conditions these platforms created made building profitable paid ads as easy as selling water in the Sahara.
Now, with the inability to leverage that 3rd party data to laser target easy sales and ripe customers, most media buyers (and businesses) are lost in that same desert.
The “smash & grab” style strategies that characterized the last couple decades are dead. (R.I.P. 🪦)
That means to be successful now you need to know how to:
So the question is…”Now what do we do?“
If the old playbook doesn’t work then what is the media buying blueprint that will allow you to run profitable paid ads?
Well, of course success can come in all shapes and sizes…
But, there is this one strategy that is privately being used by the biggest brands and celebrity influencers that are experiencing massive success right now.
Strangely, this framework was developed by a university professor and a serial entrepreneur that has now made them one of the most in-demand, sought after dynamic duos in all of paid media.
They are currently being retained by the biggest brands in the biz including…Simon Sinek, Heineken, Jeff Lerner, Agora Financial, Red Bull, and more.
Their approach? It’s called…”The Four Bucket Framework”.
The reason this framework is so powerful is because it uniquely leverages cutting-edge AI with their proprietary process for developing powerful customer insights, killer content, kick-butt creative, and some direct response marketing tactics to help create customers on demand (again!).
It’s been proven that, when this framework is applied properly…
…And that’s exactly what we are going to show you how to do, step-by-step!
During the 4-week Media Buyer bootcamp,these two ‘in-the-trenches’ media buying mavericks will show you how the most successful media buyers master all the necessary skills to turn paid ads into profit in a post-privacy world.
This is truly going to provide you the insider knowledge you need to become one of the most in-demand media buyers in the marketplace today.
Together, we will work to plan, execute, measure, and optimize an integrated paid marketing strategy that drives tangible results…in just 4 weeks!
You’ll leave with real results to share with your current (or future) employer plus the ability to call yourself a Certified Customer Acquisition Strategist (more on that below).
DigitalMarketer’s Media Buyer Bootcamp is as challenging as it is rewarding. This training is taught by industry experts and facilitated (virtually) each week by a live instructor in a true, small group, classroom-style format with a limited number of students per group.
You and your fellow students will complete course trainings and “mini-projects” as well as participate in group discussions relating the course material to real-life paid ad scenarios.
Those who successfully complete the Bootcamp will, in just 5 weeks, emerge with the skills, knowledge, and “in the trenches” experience that only a true Media Buyer can possess.
Here’s how the course itself will be delivered:
On Mondays & Thursdays, you’ll attend a live training session with the instructors at 1 pm Central. Trainings will be recorded and available for all students that are unable to make the live call immediately after. During these sessions, we’ll also kick off a discussion thread where you’ll be asked to apply course information to a real-world paid traffic scenario.
Your instructor will also provide you with weekly coursework which can be reviewed during office hours.
At the end of 5-weeks, the coursework you’ve completed will all culminate in a final capstone project based on a real-life business scenario. Submission and review of this project is required in order to receive your certificate.
Over 5 weeks, you will master the core skills that every Media Buyer must possess. Mastery of these skills is truly the difference between just being a platform specialist who turns the knobs and being a business builder who is essential to businesses and brands right now.
Each session will mix strategy with execution and you’ll get instructor feedback to give you a clear path to success.
Here’s how each week will break down…
Get ready for the next 5 weeks! This week we will meet your instructors and get to know the other students in the class. We will cover what you can expect from the training and how to get the most out of your time including grading, participation, and how to achieve your coveted Media Buyer Bootcamp certificate.
So many people look at their offer and product and say “here’s how I’m going to market it”.
What’s often missed is thinking through WHO this serves, how they think, what drives them, what problems are they facing, and more. There’s a million different things going on in their head and we want to meet them where they are at.
Most media buyers start with the product or offer and then put together their marketing strategy. During this week we’re going to flip this strategy around and start with your customer. Aaron & Andy are going to walk your through their “Empathy Mapping” approach which is the 1st step inbuilding a successful ad campaign. Identifying who your customer is and where they are in their journey are the basic building blocks you need to reach your prospects in a post-privacy world and we are going to walk you through that process step-by-step.
By the end of session who you will know what’s going through your prospects minds and better understand them which, in turn, enables you to sell more effectively to them.
Now that you know who your customer is, it makes it much easier to identify where they are.
Each channel responds to unique audiences and products differently and you want to pick the one that will give you the best return on ad spend right away. But how do you do that? We’ll show you.
We’ll also go through something Aaron and Andy call, “Paid Organic”. This is the same strategy Aaron and Andy has implemented for the biggest names in marketing such as Neil Patel, Frank Kern, Dan Lock, and many more.
Once you understand how to apply this strategy to your ad campaigns you will be able to manufacture celebrity-level authority for your brand or boss.
We’re going to show you and give you access to some of our models which is your mathematical roadmap to know exactly what should be happening at every single stage of your funnel so you know where to prioritize your time. We’re going to be walking you through and giving you those so you know exactly how to get where you’re going.
Your key to success starts with pre-planning every element in your camping and the objectives you are shooting for at each stage.
By the end of this session, you are going to have that strategy, the tools, templates, and personal guidance to make your campaign a winner!
You now understand your who, what channel you’ll run ads on, and which metrics matter. Now we’ll go through how to get inside your prospects minds and visually draw people in on each different channel. During this process we’ll also identify the corresponding metrics that should go with that creative to know if you are on the right track.
Every ads platform has key fundamentals you must know in order to maximize ROAS. Social platforms such as Facebook, Instagram, and TikTok are no exception. We’ll give you the roadmap to each platform so your best equipped to not only launch your campaign, but achieve maximum return.
Just as social platforms have key fundamentals, so do YouTube and Search Traffic (Google). Understanding these fundamentals will make launching your campaigns quicker and more effective. We’ll take a deep dive into each of these to assure your campaign is built in a way that draws in your customer avatar.
After you launch your campaign, what do you do next? What about four weeks from now? What about after? We are going to walk you through exactly what you need to do at each stage of the launched campaign to continue to test and optimize your funnel so your in a better place to scale.
Making it rain! After you launch a successful campaign, how do you continue to optimize and scale your business? Maybe it’s 7-figures per year to 7 figures per month. Regardless of your goal, we’ll give you the tools and strategy you need to achieve them.
You can know how to do paid media really well but if you know how to do it too well (which is our goal for you) you can actually break all the systems in the business if you’re not ready. You need to know what to look for, what things need to be put in place, and what potholes to avoid so you can be proactive about that or you will literally blow the business up. You have to know what needs to be put in place. Our 8 figure scaling roadmap will prepare you for rapid success.
WARNING: If you are a crazy-busy business owner who barely has time to check the mail and sign the checks, this program isn’t for you. (But you should have someone on your team go through it, because you, more than anyone else, need this problem solved…)
Aaron Parkinson is first and foremost a family man. After a failed career as an athlete, he turned to the internet as a means to support his family and raise his children working from home. Since his humble beginnings in 2004, Aaron has built and exited three companies, grown two softwares to mulit-million dollar valuations, and generated over a billion dollars in online sales. His agency, 7 Mile Media, works with some of the most sought after educators on the planet.
Aaron believes strongly in alternative education and has a passion to help experts bring their message to the masses. He believes that we all have a special gift and through sharing that gift we make the world a better place. Aaron and the 7 Mile team consistently help entrepreneurs scale their businesses from 7-figures per year to 7-figures per month through strategic consulting, multi-channel marketing, and content syndication.
Andy’s main background is in Paid Digital Media, Analytics & CRO but blended with brand marketing since he has worked alongside agencies like Ogilvy and McCann for brands such as L’Oréal, Schweppes and consulted on projects with companies like British Airways and Four Seasons Hotels. He also has a considerable technical background having started his career in C++ programming for trading platforms in London. Later, he moved to building and coding websites where he developed a ravenous appetite for all things marketing & business development which has been his main focus since 1998.
Andy has had the great fortune to have worked on tons of amazing projects: from pan-continental eCommerce (British Airways, Four Seasons Hotels and numerous travel portals) right through to small businesses in diverse sectors such as law & accounting firms and numerous well-known coaching entrepreneurs. He loves teaching and coaching: “there is nothing more satisfying than seeing people grow and reach new goals they never even thought was possible!”
Since 2017, Andy has been an Associate Professor teaching various disciplines in marketing at ESIC Business & Marketing School (international MBA students) and participating in internal developmental programs with Harvard Business School.
Listen, we get it…
We know what it’s like to feel uncertain about a big investment in yourself.
That voice inside your head that says “But is this going to work for me?”
Well, one thing you’re going to love about this, besides the incredible value and everything you’re going to learn, is our guarantee. We are so confident that you’re going to get 3X the value from your investment that we’ll let you have access to it for a full 30 days with a 100% money back guarantee.
Attend the live calls… Download all the documents… Test out all the strategies… Stress test the templates… Give this whole program a full test drive…
And, within 30 days, if you can’t genuinely state that I did not deliver at least 300% more value than you bought this program for…you will be entitled to a full refund.
…and you can keep everything anyways.
Everything you’ve downloaded, everything you’ve deployed… you get to keep that for the rest of your life. No harm, no foul.
If you’re not satisfied for any reason just let us know by emailing firstname.lastname@example.org and you’ll get you an immediate refund.
We’re that confident in this course and what it will do for you. That means you have NOTHING TO LOSE.
The investment to join the Media Buyer Bootcamp is $1,995 (payment options available).
Similar styles of boot camps and certification programs average $13,584.
Why so cheap? We want to put our best foot forward and give you the skill & tools you need to succeed so as your career continues you continue to come back to us for our top ranked training & certifications.
Plus this is a huge challenge in our industry so we wanted to ensure the Media Buying Bootcamp is as accessible as possible for anyone who wants to take part.
Most people teaching you how to run paid traffic did is successfully BEFORE the iOS updates hit. We’re bringing in in-the-trenches experts in paid media right now.
The instructors in this Bootcamp are sought after by some of the biggest brands in the world to fix their paid media in the post-privacy world and pride themselves on taking clients from 7-figures a year to 7-figure a month using the strategies you are going to be given in this bootcamp.
Live trainings will be held via Zoom on Tuesdays and Thursdays at 1 pm CST.
You will also receive an email with your login details for our flagship product, DigitalMarketer Academy, where you’ll be able to access the replays, download resources, and communicate with other members.
Yes, at the end of the program you’ll be asked to submit your capstone project for review. If it’s successfully completed, you’ll receive a certificate of completion with your personal details and your employer will be able to verify its authenticity. See sample here.
Use this letter template to emphasize your interest in management in DigitalMarketer’s Courses:
Hi [Boss’ Name],
I appreciate that our company has a culture of supporting continuing education, professional development, and a more diverse pool of future leaders.
To that end, you’ve also mentioned in the past that the company will cover expenses for us to continue our learning as long as it benefits our team.
I believe DigitalMarketer’s Media Buyer Bootcamp is more practical, timely, and cost-effective compared with the traditional University certification programs or an MBA degree. This marketing training would allow me to become highly proficient, enabling me to contribute to the team in a bigger way.
Here’s the breakdown of the info for the training:
Date: October 27th – December 8th, 2022
More info: https://www.digitalmarketer.com/lp/media-buyer-bootcamp
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Please let me know if you have any concerns. I’d be happy to schedule a time for us to chat more about this opportunity.
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