Uncover Your Path to Becoming a Marketing MVP...

Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of digital marketing.
Get This Course for Just $995

Today’s Marketers Have to Be More Agile than Ever Before.

Before reading any further, there are 2 terms that you must first get familiar with…

Generalists: those who can do a little bit of everything. (i.e. your typical “Jack of all trades, master of none.”)

Specialists: those who choose a single specific route and focus their work only in that area. 

Now that we’re on the same page with these definitions, I want you to FORGET about becoming either of them…

…because two things are certain in marketing now: 

Generalists are extinct, and Specialists are expired. 

If that seems harsh, consider where your customers or clients are coming from:

Specialists can be expensive and are limited in their abilities to launch a full marketing campaign when they can only speak to their particular skill. 

And Generalists, while capable of leading marketing teams through campaigns, don’t have the time to keep up with the expansion of knowledge in each field. 

So what’s the happy medium?

Someone who’s able to link the core areas of digital marketing, has expertise in about 1-3 of them, and can create a holistic strategy…time and time again. 

Otherwise known as…

What exactly is a “T-Shaped” Marketer?

Every single facet of digital marketing can be used to inform the marketing strategy of another.

For example, you can use:

  • Facebook Ads to build a larger email list…
  • Email to encourage joining your community…


  • Community conversations to inform your content calendar.

In fact…

There are endless ways to connect the vast array of skills in digital marketing:

A content marketer has perfected the art of growing an audience through organic traffic strategies.

But a T-shaped content marketer can take their content and use it to build a full-fledged marketing plan by incorporating…

  • Keyword research to determine which blog post topics to rank for,
  • Data and Optimization tactics for updating content and staying relevant, and
  • Social media sharing to build authority and brand awareness.

In another field, a copywriter is tasked with writing promotional copy for email, paid ads, and products.

But a T-shaped copywriter knows the exact language that reaches their intended audience by understanding…

  • Email Marketing best practices
  • The stages of the Customer Value Journey
  • Community Management

And that’s where the picture starts to get a little bit clearer.

As a marketer, you already know what you’re especially good at or passionate about (this is the bottom of your T).

You might even have a broad idea of each digital marketing discipline (the top of your T), but not enough confidence to build a full marketing plan or offer those services to clients.

But T-shaped marketers have the competitive edge because they combine the strengths of Generalists and Specialists.

So that you can be a “Jack of all trades,” master of 1 (or 2).

And this concept doesn’t ONLY apply to digital marketing. You see it in musicians, artists, and even athletes.

T-Shaped Marketers and Personal Marketability

You ever wonder why the best of the best professionals seem to be involved in countless other endeavors?

Star tennis player, Serena Williams isn’t just one of the best tennis players EVER, but she’s also an accomplished entrepreneur and with her own clothing line and a seat on Survey Monkey’s Board of Directors.

Ben Affleck isn’t just one of the most bankable actors in the world. You might remember he won an Oscar for co-writing Good Will Hunting with Matt Damon. But do you remember Argo, the Best Picture winner of 2012? Affleck directed it.

Daymond John isn’t just the billionaire creator of FUBU. He served as President Barack Obama’s Ambassador of Global Entrepreneurship, and has invested in numerous businesses through his role in Shark Tank.

What do these three people all have in common? Personal marketability.

All of them have expertise in one area of their professional lives—tennis, acting, apparel—but they didn’t stop there. They became proficient in other areas like fashion, filmmaking, and investing.

As a marketer, you’re more attractive to potential clients and employers when you AREN’T just an expert in one particular area, but can contribute in MANY areas of marketing.

For example, email marketing may be your first love, and what you’re best at. But if you’re looking for your next career opportunity, you’d be more marketable to employers if you not only could send outstanding emails, but could also build the funnel, write the landing page, and analyze the results of your campaigns.

If you want your marketing to be as top-notch as possible, you need to develop a FULL toolbelt of transferable skills before dedicating yourself to a specific offering…

AKA: agility.


Digital Marketing Mastery

This course is hands down, the most comprehensive digital marketing training in the industry today.

We start by making sure you get crystal clear on the most important part of of any digital marketing plan:

Your customers.

Specifically, you’ll learn WHO your ideal customers are, HOW to speak directly to your audience, and the steps that move your customers through each stage of the marketing journey (from just learning about your product, to telling everyone they know about it!).

And to do that, we kick things off by mastering 3 foundational topics:

  • The Customer Avatar Canvas
  • The Core Message Canvas
  • The Customer Value Journey

Then, with specialist instructors who are themselves T-shaped marketers, we’ll take an in-depth look at the core digital marketing competencies, including

  • Content Marketing
  • Email Marketing
  • Social Media Marketing
  • Community Management
  • Digital Advertising
  • Data & Optimization
  • Search Marketing

Furthermore, the instructors relate each specialty back to the stages of the Customer Value Journey so that you can see how all areas of digital marketing do their job of attracting, converting, and ascending customers…not just once, but perpetually and systematically.

And after earning your Digital Marketing Specialist Certificate you’ll be a marketer with top-to-bottom insight into how each area has its own role to play in creating a full-scope marketing strategy.

Meaning you’ll have more of the tools to effectively reach your (or your clients’) target audience, and turn prospects into customers.

Your Path to Becoming a Marketing MVP

Up to now, our newest and most comprehensive marketing course was only offered for a limited time to new DigitalMarketer Lab subscribers.

And now, for the first time ever, we’re making it available to purchase on its own for the lowest price it will ever be.

Meaning there will never be a better time to become a T-shaped marketer who is confident in their ability to:

  • Create a marketing strategy from A-Z for themselves and their clients,
  • Lead a team of marketing professionals who understand how their roles work together
  • Collaborate with colleagues to create winning strategies that form a cohesive marketing plan


With our engaging and instructional approach to marketing training, newly minted T-shaped marketers might be tempted to quit their day jobs for the greener pastures of SEO or Community Management.

But even if they don’t…they’ll know precisely how to implement those respective skills into their existing or desired marketing professions—gaining a competitive edge, and bigger and better opportunities.

Get This Course for Just $995
Get This Course for Just $995

Course Details

The Digital Marketing Mastery Course is the most comprehensive digital marketing training in the industry. In this 16-hour course, you’ll learn the foundation of DigitalMarketer’s curriculum and get certified as a Digital Marketing Specialist.

Module 1

Core Concepts of Digital Marketing

Learn the role of digital marketing and how to leverage it in today’s business world.

  1. The Goal
  2. Traditional v. Digital
  3. Role of Digital Marketing
  4. Critical Disciplines
  5. 3 Tools for Modern Marketers
  6. B2B v B2C

Module 2

Knowing Your Customer

Build out a Core Message Canvas and Customer Avatar Canvas and finally get clear on who you’re selling to.

  1. Knowing Your Customer
  2. Customer Avatar Canvas
  3. Customer Before & After
  4. Building Your Before & After
  5. Before & After in Action
  6. Core Message Canvas

Module 3

Customer Value Journey

Discover the steps in your marketing plan that seamlessly moves a person from lead, to paying customer, to raving fan.

  1. Mapping The Customer Value Journey
  2. Awareness
  3. Engagement
  4. Subscribe
  5. Convert
  6. Excite
  7. Ascend
  8. Advocate
  9. Promote
  10. Optimizing Your Value Journey
  11. Call To Action

Module 4

Content Marketing

Learn which types of content to use to attract your audience and leverage content marketing strategies to grow your business.

  1. Content Marketing: Introduction
  2. What is Content Marketing?
  3. You Are Here
  4. Voice
  5. Content Strategy
  6. Content Options
  7. Monetize Content
  8. Content Marketing KPIs
  9. Content Tools
  10. Call To Action
  11. Copywriting: Introduction
  12. Content Writing v. Copywriting

Module 5

Social Media

Gain a basic, clear understanding of how to use social media to build real relationships with your audience.

  1. Social Media: Introduction
  2. You Are Here
  3. Social Channels
  4. Targeting Your Audience
  5. Creating Content
  6. Social Media KPIs
  7. Goals of Social Media
  8. Brand Management
  9. Call To Action

Module 6

Digital Advertising

Dive into paid traffic strategies, landing pages, copy and ad design elements, and how these functions work together to bring prospects to your pages.

  1. Digital Advertising: Introduction
  2. You Are Here
  3. Paid Traffic: Overview
  4. Why Use Paid Traffic?
  5. Landscape Overview
  6. Planning
  7. Creative: The 3 Core Elements
  8. Budgeting
  9. The 3 Pillars of Paid Media
  10. Optimizing Your Paid Media
  11. Reporting
  12. Paid Advertising Wrap-Up
  13. Call To Action
  14. Data & Optimization/Landing Pages: Introduction
  15. Landing Pages
  16. Landing Page Copywriting
  17. Design Elements: Introduction
  18. Design Goals
  19. Ad Creatives
  20. Design Resources
  21. Call To Action

Module 7

Search Marketing

Use SEO strategies to generate better rankings on search engines, and free organic traffic to your site.

  1. Search Marketing: Introduction
  2. You Are Here
  3. What is SEO?
  4. Technical SEO
  5. On-Page SEO
  6. Off-Page SEO
  7. SEO KPIs
  8. Call To Action

Module 8

Email Marketing

Learn how to create email campaigns that get opened, get clicked, and convert passive list subscribers into active customers.

  1. Email Marketing: Introduction
  2. You Are Here
  3. Tools & Tactics
  4. List Hygiene
  5. Actionable Metrics & KPIs
  6. High-Value Segmentation
  7. Broadcast v. Follow-up
  8. Call to Action
  9. Email Copy
  10. Elements of Email Copy
  11. Call to Action: Using Social Media to Practice Copywriting

Module 9

Community Management

Go in depth into how to build a thriving online community that positively impacts your business’ bottom line.

  1. Community Management: Introduction
  2. You Are Here
  3. Why Communities?
  4. Creating Your Community
  5. Launching Your Community
  6. Sense of Community
  7. Community Metrics
  8. Call To Action

Module 10

Data & Optimization

Discover the data and optimization tactics to find which marketing techniques work best for your business and customers.

  1. You Are Here
  2. Data Purpose
  3. Lagging vs. Leading Metrics
  4. Top of the Funnel Metrics
  5. Middle of the Funnel Metrics
  6. Bottom of the Funnel Metrics
  7. Optimizing Using Data
  8. Identification
  9. User Research
  10. Hypothesis Construction
  11. Prioritization
  12. Running & Reporting a Test
  13. Call To Action

Get This Course For Just $995

What You'll Get

You’ll Receive INSTANT Access To:

  • 10 Core Modules
  • 105 Video Lessons
  • The Customer Value Journey Handout
  • The Customer Avatar Worksheet
  • Core Message Canvas Worksheet​
  • The Full-Color, 149-Page Workbook
  • 16-Page Final Exam Study Guide​
  • Pacing Calendar
  • 1 FINAL Exam

Become a Certified Digital Marketing Specialist


Frequently Asked Questions

This is an “On-demand” training that you can access at any time.

Once your payment is submitted, you will receive an email with your login details for our flagship product, DigitalMarketer Lab, where you’ll be able to access the training. It is a go-at-your-own-pace training so you don’t have to worry about missing anything.

This certification is a necessity for anyone who wants a better understanding of how thriving businesses are full-blitz marketing campaigns are created, launched, tracked, and optimized through the core areas of digital marketing. 

More specifically, this workshop is a great fit for…

  • Entrepreneurs and startup founders who want a basic, clear understanding of how marketing professionals and their teams work together
  • Business owners and executives who want their marketing teams to work together to create and launch full scale campaigns
  • Freelancers, solos, and marketing students who want to get ahead of the competition in their field
  • Agencies looking to add offerings to their menu of services (or improve the systems they already have in place)

Marketing isn’t getting any easier, and today’s professionals have to be more agile than ever to compete for clients, and for customers’ attention. 

The T-shaped marketer understands how to turn 1 or 2 specialized skills into many. With the full breadth of knowledge that comes from learning how each role fits into the larger spectrum of digital marketing, he or she is better equipped to handle the complexities of their role. 

The Digital Marketing Mastery uncovers and connects the core digital marketing competencies, including:

  • Content marketing
  • Email marketing
  • Social Media Marketing
  • Community Management
  • Digital Advertising
  • Data & Optimization
  • Search Marketing

With a 16 hours of education and certification once the final exam is passed, this course is hands down the most comprehensive digital marketing training in the industry today. 

Get This Course for Just $995