Before reading any further, there are 2 terms that you must first get familiar with…
Generalists: those who can do a little bit of everything. (i.e. your typical “Jack of all trades, master of none.”)
Specialists: those who choose a single specific route and focus their work only in that area.
Now that we’re on the same page with these definitions, I want you to FORGET about becoming either of them…
…because two things are certain in marketing now:
Generalists are extinct, and Specialists are expired.
If that seems harsh, consider where your customers or clients are coming from:
Specialists can be expensive and are limited in their abilities to launch a full marketing campaign when they can only speak to their particular skill.
And Generalists, while capable of leading marketing teams through campaigns, don’t have the time to keep up with the expansion of knowledge in each field.
So what’s the happy medium?
Someone who’s able to link the core areas of digital marketing, has expertise in about 1-3 of them, and can create a holistic strategy…time and time again.
Otherwise known as…
Every single facet of digital marketing can be used to inform the marketing strategy of another.
For example, you can use:
There are endless ways to connect the vast array of skills in digital marketing:
A content marketer has perfected the art of growing an audience through organic traffic strategies.
But a T-shaped content marketer can take their content and use it to build a full-fledged marketing plan by incorporating…
In another field, a copywriter is tasked with writing promotional copy for email, paid ads, and products.
But a T-shaped copywriter knows the exact language that reaches their intended audience by understanding…
And that’s where the picture starts to get a little bit clearer.
As a marketer, you already know what you’re especially good at or passionate about (this is the bottom of your T).
You might even have a broad idea of each digital marketing discipline (the top of your T), but not enough confidence to build a full marketing plan or offer those services to clients.
But T-shaped marketers have the competitive edge because they combine the strengths of Generalists and Specialists.
So that you can be a “Jack of all trades,” master of 1 (or 2).
And this concept doesn’t ONLY apply to digital marketing. You see it in musicians, artists, and even athletes.
You ever wonder why the best of the best professionals seem to be involved in countless other endeavors?
Star tennis player, Serena Williams isn’t just one of the best tennis players EVER, but she’s also an accomplished entrepreneur and with her own clothing line and a seat on Survey Monkey’s Board of Directors.
Ben Affleck isn’t just one of the most bankable actors in the world. You might remember he won an Oscar for co-writing Good Will Hunting with Matt Damon. But do you remember Argo, the Best Picture winner of 2012? Affleck directed it.
Daymond John isn’t just the billionaire creator of FUBU. He served as President Barack Obama’s Ambassador of Global Entrepreneurship, and has invested in numerous businesses through his role in Shark Tank.
What do these three people all have in common? Personal marketability.
All of them have expertise in one area of their professional lives—tennis, acting, apparel—but they didn’t stop there. They became proficient in other areas like fashion, filmmaking, and investing.
As a marketer, you’re more attractive to potential clients and employers when you AREN’T just an expert in one particular area, but can contribute in MANY areas of marketing.
For example, email marketing may be your first love, and what you’re best at. But if you’re looking for your next career opportunity, you’d be more marketable to employers if you not only could send outstanding emails, but could also build the funnel, write the landing page, and analyze the results of your campaigns.
If you want your marketing to be as top-notch as possible, you need to develop a FULL toolbelt of transferable skills before dedicating yourself to a specific offering…
This course is hands down, the most comprehensive digital marketing training in the industry today.
We start by making sure you get crystal clear on the most important part of of any digital marketing plan:
Specifically, you’ll learn WHO your ideal customers are, HOW to speak directly to your audience, and the steps that move your customers through each stage of the marketing journey (from just learning about your product, to telling everyone they know about it!).
And to do that, we kick things off by mastering 3 foundational topics:
Then, with specialist instructors who are themselves T-shaped marketers, we’ll take an in-depth look at the core digital marketing competencies, including
Furthermore, the instructors relate each specialty back to the stages of the Customer Value Journey so that you can see how all areas of digital marketing do their job of attracting, converting, and ascending customers…not just once, but perpetually and systematically.
And after earning your Digital Marketing Specialist Certificate you’ll be a marketer with top-to-bottom insight into how each area has its own role to play in creating a full-scope marketing strategy.
Meaning you’ll have more of the tools to effectively reach your (or your clients’) target audience, and turn prospects into customers.
Your Path to Becoming a Marketing MVP
Up to now, our newest and most comprehensive marketing course was only offered for a limited time to new DigitalMarketer Lab subscribers.
And now, for the first time ever, we’re making it available to purchase on its own for the lowest price it will ever be.
Meaning there will never be a better time to become a T-shaped marketer who is confident in their ability to:
With our engaging and instructional approach to marketing training, newly minted T-shaped marketers might be tempted to quit their day jobs for the greener pastures of SEO or Community Management.
But even if they don’t…they’ll know precisely how to implement those respective skills into their existing or desired marketing professions—gaining a competitive edge, and bigger and better opportunities.
The Digital Marketing Mastery Course is the most comprehensive digital marketing training in the industry. In this 16-hour course, you’ll learn the foundation of DigitalMarketer’s curriculum and get certified as a Digital Marketing Specialist.
You’ll Receive INSTANT Access To:
This is an “On-demand” training that you can access at any time.
Once your payment is submitted, you will receive an email with your login details for our flagship product, DigitalMarketer Lab, where you’ll be able to access the training. It is a go-at-your-own-pace training so you don’t have to worry about missing anything.
This certification is a necessity for anyone who wants a better understanding of how thriving businesses are full-blitz marketing campaigns are created, launched, tracked, and optimized through the core areas of digital marketing.
More specifically, this workshop is a great fit for…
Marketing isn’t getting any easier, and today’s professionals have to be more agile than ever to compete for clients, and for customers’ attention.
The T-shaped marketer understands how to turn 1 or 2 specialized skills into many. With the full breadth of knowledge that comes from learning how each role fits into the larger spectrum of digital marketing, he or she is better equipped to handle the complexities of their role.
The Digital Marketing Mastery uncovers and connects the core digital marketing competencies, including:
With a 16 hours of education and certification once the final exam is passed, this course is hands down the most comprehensive digital marketing training in the industry today.