Use your customer avatar to drive your content marketing, SEO, paid traffic, brand positioning and copywriting (the Customer Avatar is the Swiss Army Knife of marketing tools).
Employ the “But no one else would” hack to determine your ideal customer’s “hang outs” so you can reach them with your marketing…
Get crystal clear on the 6 characteristics you’ll need to determine why your customer will buy (and why they won’t)…
Bring your ideal customer to life so you can tailor your marketing to address their goals, challenges and objections to the sale.
Russ Henneberry - Editorial Director, DigitalMarketer
"Whether we're rolling out a new brand, offer, traffic campaign or content plan, the first step is the creation of the customer avatar.
Download this worksheet and get clear on WHO you are marketing to. It just flat out works."