As a copywriter, marketer, or business owner, you’re constantly struggling to get your product or service to stand out in a sea of options—a sea that grows bigger every day. Instead…
Leverage our “Buyer Persona Worksheet” to create an in-depth psychological buyer persona and make it easy to create audience-specific messages…
Learn the timeless secrets of “persuasion in print” from the experts at AWAI, the world’s #1 trainer of 6- and 7-figure copywriters…
Leverage the metaphor of “The 4-Legged Stool” to consistently create powerful, well-balanced promotions…
Get instant access to our proprietary tools, guides, checklists, and more!
Use our “Hall-of-Fame Classic Sales Letters” to swipe” the best secrets from 100 years of tested, proven sales promotions and apply them to your projects…
Your Direct-Response Copywriting Certification tells the world that you can produce effective copywriting anywhere and…
From generating awareness & building engagement, to fostering excitement and turning customers into active promoters of your business…
Copywriting plays a HUGE role in every aspect of marketing, creating endless opportunities for applying what you learn from our Copywriting Mastery.
Imagine for a minute…
No more procrastinating writing your sales letters, email campaigns, product descriptions…
No more battles with a blinking cursor tormenting you from an empty page…
No more struggling to pull the words out of your head and get them onto the screen…
No more “hoping & wishing” that your campaign converts with so-so copy…
The truth is when you master copywriting the words seem to just… fall into place.
But how do YOU get to that point?
It might feel like a pipe dream, but it’s exactly what “Master Copywriters” do every day.
And I’m going to let you in on a little secret they don’t want you to know:
Master copywriters don’t possess any kind of “divine gift”.
They are “masters” merely because they practice—almost religiously—certain “Principles of Persuasion”.
And it’s those rules of writing that allow them to pump out compelling copy that converts repeatedly.
Because the reality is…
And that’s what our Direct-Response Copywriting Mastery is all about…
In this training, we partnered with some of the best minds in copywriting to share these time-tested, established practices and the fundamental methods that master copywriters still use today to appeal to a digital audience.
Additionally, we’ve mixed in some of our own proprietary tools and techniques so that you can hit the ground running with proven copy patterns that grab your readers’ attention…and keep it.
This top-to-tails course will walk you through the foundational elements of great copywriting, the advanced strategies from some of the world’s best writers, and provide you with PROVEN plug-and-play templates so you can craft a winning sales message from scratch…
Even if you’ve never written copy before!
Regardless of your digital marketing specialty, we all have to “sell” something!
This is why EVERY marketing professional needs to have strong copywriting skills.
The good news is that…
The techniques you use to write a high-converting sales page are the exact same techniques that will help you write better-performing ads, blog posts, emails, and so on.
So if you’re a marketing professional looking to take the next BIG step in your business or career…
It’s time to become a better copywriter.
And this Copywriting Certification is your first and biggest step in accomplishing just that.
This 7.5-hour course is broken down into 6 modules of easy-to-follow, in-depth video lessons. Once inside you’ll discover proven online and offline secrets to writing copy that grabs attention, sets you apart… and SELLS.
Lesson 1: From the Instructor
Lesson 2: Copywriting and the Value Journey
Lesson 3: What is Copywriting
Lesson 4: 3 Fundamental Rules of Selling
Lesson 5: Defining the Prospect
Lesson 6: Connecting with the Prospect
Lesson 7: The Big Idea, The Power of One
Lesson 8: Research Overview
Lesson 9: Secret Simple Formula for a Successful Sales Letter
Lesson 10: Recap: Everything You Already Know!
Lesson 1: The Theory of Resistance
Lesson 2: Write Like You Talk
Lesson 3: The Secret of Writing With Passion
Lesson 4: The Power of Stories
Lesson 5: Find Your Voice
Lesson 6: Writing Your Story
Lesson 1: It’s All About The Benefits
Lesson 2: The Future Benefit
Lesson 3: Lead Magnet Checklist
Lesson 4: Deeper Benefits
Lesson 5: Your Unique Selling Proposition
Lesson 1: Connecting With Your Prospect
Lesson 2: Myth of “You”
Lesson 3: The Principle of Intimacy
Lesson 4: Power Emotions
Lesson 5: 4 Examples of Core Buying Emotions in Copy
Lesson 6: The Golden Thread
Lesson 7: The 4-Legged Stool
Lesson 1: Headlines
Lesson 2: Leads
Lesson 3: The Sales Argument
Lesson 4: The Close
Lesson 5: Guarantees
Lesson 6: The P.S.
Lesson 7: The Secret of Transupstantiation
Lesson 8: Putting it Together
Lesson 1: Copywriting Secrets 1-10
Lesson 2: Copywriting Secrets 11-20
Lesson 3: Copywriting Secrets 21-30
Lesson 4: Copywriting Secrets 21-30
Lesson 5: The End & Getting Certified
It depends on who you are…
If you’re a business owner, this certification is a great way to learn to write copy yourself. It’s also a great way to train and certify members of your own team to ensure that they’re up to speed on the latest trends and best practices.
If you’re an agency, this certification is a tangible way to show that you are a Direct-Response Copywriting Specialist, which could help you attract and retain better, higher-paying clients.
If you’re a student, this certificate can set you apart from other graduates who merely have a business or marketing degree, but specialized skills that employers today are desperately seeking.
If you’re an employee or marketing professional, this certificate can make you more valuable to your company, which is the surest way to get that raise or promotion you likely already deserve (but don’t have a tangible reason to request).
The certification itself is highly valuable if you need to set yourself apart from the competition. What’s far more valuable than any badge or certificate, however, is the actual knowledge you’re going to receive when you take this class and pass all the tests. You will know copywriting. I’ll say that again: YOU WILL KNOW COPYWRITING.
Yes, you may retake the test up to 2 times (for a total of 3 attempts). After 3 failed attempts, you will be required to retake the class (which you can do for free) before attempting the final exam again.
You can move at your own pace! We understand that life happens and that just because you enroll today, that doesn’t mean you’ll be able to finish (or even start) the class this week. And that’s ok! Take as long as you like. We aren’t going anywhere, and neither is this certification.
This class is 7.5 hours of video training, so if you are working at it full-time you could technically complete the class and take all the tests in one day (although this is not recommended). To fully understand and apply the materials, you should allow 3 – 7 days if you are working full-time, and 14 – 21 days if you taking the class part-time.
No. A certification that can simply be purchased isn’t worth the paper it’s printed on. That’s why our courses are challenging. If we’re going to allow you to display a DigitalMarketer badge, you better believe you’re going to have to earn it.
The certification is actually included for free, with the class itself making up 100% of the cost. Consider the personalized certification and badge an added bonus and proof of your distinguished achievement as a Copywriting Master.
You’ll find that the test is “satisfyingly difficult.” By that I mean, it’s difficult enough that you need to actually know the materials, but it isn’t tricky or difficult just for the sake of being difficult. That said, to preserve the exclusivity and importance of this designation, we have made the tests challenging. The questions do pertain to our proprietary methodologies, so you shouldn’t expect to pass the test just because you have taken other copywriting trainings or courses in the past. This training is different, and the exams will reflect those differences.
Copy is the most powerful way to get your message across and will only make you better at your marketing discipline. No matter what company, industry, or focus EVERY business needs a copywriter to make the cash register ring.