Copywriting Is Hard…We Made It Simple

Discover The Foolproof Copywriting Formulas For Crafting Winning Sales Messaging From Scratch Every Time...Even If You Suck At Writing!



Get This Course for Just $95
Retail: $495.00 | Save 81%
Get This Course for Just $495

What’s Inside Our Copywriting Mastery?

How to Make Your Offers Stand Out From The Competition

As a copywriter, marketer, or business owner, you’re constantly struggling to get your product or service to stand out in a sea of options—a sea that grows bigger every day. Instead…

  • Learn how ONE simple concept can transform an average promotion into a compelling piece of sales copy that keeps readers riveted…
  • Identify your prospect’s core buying emotion, and write a promotion that triggers their deepest desires with hard-hitting copy that SELLS…
  • Determine your prospect’s awareness level and use it to write copy that grabs attention and speaks directly to “the conversation in their head”…
  • Learn how to conduct research like a pro with our “Copywriting Mastery Research Checklist” (HINT: this is an essential component of writing a breakout sales page)…

Leverage our “Buyer Persona Worksheet” to create an in-depth psychological buyer persona and make it easy to create audience-specific messages…

Classic, Direct-Response Copywriting Conventions, Updated for Digital

Learn the timeless secrets of “persuasion in print” from the experts at AWAI, the world’s #1 trainer of 6- and 7-figure copywriters…

  • Discover how to structure effective copy for ANY company or industry, with show-and-tell samples from eCommerce, B2B, B2C, service companies, nonprofits, and more…
  • Learn how to dramatize your product’s benefits through the power of story, using the same 5-step system employed by one of the world’s top professional copywriters
  • Uncover “The 4 U’s” and how to use them to write headlines that will grab your prospect’s attention and make them eager to read more…

Leverage the metaphor of “The 4-Legged Stool” to consistently create powerful, well-balanced promotions…

A Treasure Trove of Copywriting Tips, Templates, & Tactics

Get instant access to our proprietary tools, guides, checklists, and more!

  • Learn the “3 Rules of Selling” that all copywriters should have taped to their computer monitor…
  • Get our ultimate “Master Copywriting Checklist” with 37 essential copywriting secrets from the world’s top “A-List” copywriters…

Use our “Hall-of-Fame Classic Sales Letters” to swipe” the best secrets from 100 years of tested, proven sales promotions and apply them to your projects…

An Authority-Boosting Certification That Unlocks New Opportunities

Your Direct-Response Copywriting Certification tells the world that you can produce effective copywriting anywhere and…

  • Acquire new leads and increase revenue for your business through powerful, customer-centric copy…
  • Show your agency customers that you are a Direct-Response Copywriting Specialist and attract and retain better, higher-paying clients
  • Set yourself apart from other marketing professionals with a specialized skill that’s highly valued in today’s competitive job market (or use it to leverage a raise or promotion from your current employer)…
  • Train members of your own team to ensure that they’re up to speed on the latest trends and best practices…
  • Showcase your badge and certification on your website, your LinkedIn, or even print it off for your office wall…

From generating awareness & building engagement, to fostering excitement and turning customers into active promoters of your business…

Copywriting plays a HUGE role in every aspect of marketing, creating endless opportunities for applying what you learn from our Copywriting Mastery.

Course & Certification

What's Included:

Retail Price: $495

Yours Today For Just $95
(SAVE 81%)

Course & Certification

What's Included:

Yours Today For Just $495

What If High-Converting Copy Could Flow Effortlessly From Your Fingertips?

Imagine for a minute…

No more procrastinating writing your sales letters, email campaigns, product descriptions…

No more battles with a blinking cursor tormenting you from an empty page…

No more struggling to pull the words out of your head and get them onto the screen…

No more “hoping & wishing” that your campaign converts with so-so copy…

The truth is when you master copywriting the words seem to just… fall into place. 

But how do YOU get to that point?

It might feel like a pipe dream, but it’s exactly what “Master Copywriters” do every day. 

And I’m going to let you in on a little secret they don’t want you to know:

Master copywriters don’t possess any kind of “divine gift”.

They are “masters” merely because they practice—almost religiously—certain “Principles of Persuasion”. 

And it’s those rules of writing that allow them to pump out compelling copy that converts repeatedly. 

Because the reality is…

Anyone Can Learn To Be A Great Copywriter (With The Right Training)

And that’s what our Direct-Response Copywriting Mastery is all about…

In this training, we partnered with some of the best minds in copywriting to share these time-tested, established practices and the fundamental methods that master copywriters still use today to appeal to a digital audience.

Additionally, we’ve mixed in some of our own proprietary tools and techniques so that you can hit the ground running with proven copy patterns that grab your readers’ attention…and keep it.   

This top-to-tails course will walk you through the foundational elements of great copywriting, the advanced strategies from some of the world’s best writers, and provide you with PROVEN plug-and-play templates so you can craft a winning sales message from scratch…

Even if you’ve never written copy before!

Copywriting Is The Art & Science Of Writing Words That SELL

Regardless of your digital marketing specialty, we all have to “sell” something!

  • Media buyers & traffic acquisition specialists have to “sell the click” in their ad copy
  • Email marketers have to “sell the open” in their subject lines
  • Even content marketers have to “sell an idea” in every blog post

This is why EVERY marketing professional needs to have strong copywriting skills.

The good news is that…

The "Principles of Persuasion" Work No Matter What You’re Writing

The techniques you use to write a high-converting sales page are the exact same techniques that will help you write better-performing ads, blog posts, emails, and so on.

So if you’re a marketing professional looking to take the next BIG step in your business or career…

It’s time to become a better copywriter.

And this Copywriting Certification is your first and biggest step in accomplishing just that.

Course Details

This 7.5-hour course is broken down into 6 modules of easy-to-follow, in-depth video lessons. Once inside you’ll discover proven online and offline secrets to writing copy that grabs attention, sets you apart… and SELLS.

Module 1

Start Here – Copywriting Defined

Lesson 1: From the Instructor

Lesson 2: Copywriting and the Value Journey

Lesson 3: What is Copywriting

Lesson 4: 3 Fundamental Rules of Selling

Lesson 5: Defining the Prospect

Lesson 6: Connecting with the Prospect

Lesson 7: The Big Idea, The Power of One

Lesson 8: Research Overview

Lesson 9: Secret Simple Formula for a Successful Sales Letter

Lesson 10: Recap: Everything You Already Know!

Module 2

Diving Deeper Into Effective Copywriting

Lesson 1: The Theory of Resistance

Lesson 2: Write Like You Talk

Lesson 3: The Secret of Writing With Passion

Lesson 4: The Power of Stories

Lesson 5: Find Your Voice

Lesson 6: Writing Your Story

Module 3

What is Your Copy Really Selling?

Lesson 1: It’s All About The Benefits

Lesson 2: The Future Benefit

Lesson 3: Lead Magnet Checklist

Lesson 4: Deeper Benefits

Lesson 5: Your Unique Selling Proposition

Module 4

Persuading Your Prospect

Lesson 1: Connecting With Your Prospect

Lesson 2: Myth of “You”

Lesson 3: The Principle of Intimacy

Lesson 4: Power Emotions

Lesson 5: 4 Examples of Core Buying Emotions in Copy

Lesson 6: The Golden Thread

Lesson 7: The 4-Legged Stool

Module 5

Anatomy of a Successful Sales Promotion

Lesson 1: Headlines

Lesson 2: Leads

Lesson 3: The Sales Argument

Lesson 4: The Close

Lesson 5: Guarantees

Lesson 6: The P.S.

Lesson 7: The Secret of Transupstantiation

Lesson 8: Putting it Together

Module 6

Copywriting Secrets from the Masters

Lesson 1: Copywriting Secrets 1-10

Lesson 2: Copywriting Secrets 11-20

Lesson 3: Copywriting Secrets 21-30

Lesson 4: Copywriting Secrets 21-30

Lesson 5: The End & Getting Certified

Get This Course For Just $95

Retail Price: $495 | Save 81%!


Get This Course For Just $495

Become a Certified Direct-Response Copywriting Specialist

Plus, upon successful completion of the course and all Final Exam you will also receive:

Get This Course For Just $95

Retail Price: $495 | Save 81%!


Get This Course For Just $495

What Others Have To Say

“Currently doing the DM Certification on copywriting with Pam Foster and it's sublime. It's changing how I view my product and customers. If you want to sell more products, take this course 10/10.”

– Michael K.

“I just finished my certification for a Direct Response Copywriting Specialist. The perfect addition to my agency launch. I’ve always been confident in my ability to write high converting copy but this makes it better.”

– Cierra S.

“Marketing and advertising is doomed to failure without good copywriting... This was one of the most important courses to complete. The idea was to have a bigger impact through marketing for myself and my clients.”

– Andrew K.

Frequently Asked Questions

It depends on who you are…

If you’re a business owner, this certification is a great way to learn to write copy yourself. It’s also a great way to train and certify members of your own team to ensure that they’re up to speed on the latest trends and best practices.

If you’re an agency, this certification is a tangible way to show that you are a Direct-Response Copywriting Specialist, which could help you attract and retain better, higher-paying clients.

If you’re a student, this certificate can set you apart from other graduates who merely have a business or marketing degree, but specialized skills that employers today are desperately seeking.

If you’re an employee or marketing professional, this certificate can make you more valuable to your company, which is the surest way to get that raise or promotion you likely already deserve (but don’t have a tangible reason to request).

The certification itself is highly valuable if you need to set yourself apart from the competition. What’s far more valuable than any badge or certificate, however, is the actual knowledge you’re going to receive when you take this class and pass all the tests. You will know copywriting. I’ll say that again: YOU WILL KNOW COPYWRITING.

Yes, you may retake the test up to 2 times (for a total of 3 attempts). After 3 failed attempts, you will be required to retake the class (which you can do for free) before attempting the final exam again.

You can move at your own pace! We understand that life happens and that just because you enroll today, that doesn’t mean you’ll be able to finish (or even start) the class this week. And that’s ok! Take as long as you like. We aren’t going anywhere, and neither is this certification.

This class is 7.5 hours of video training, so if you are working at it full-time you could technically complete the class and take all the tests in one day (although this is not recommended). To fully understand and apply the materials, you should allow 3 – 7 days if you are working full-time, and 14 – 21 days if you taking the class part-time.

No. A certification that can simply be purchased isn’t worth the paper it’s printed on. That’s why our courses are challenging. If we’re going to allow you to display a DigitalMarketer badge, you better believe you’re going to have to earn it.

The certification is actually included for free, with the class itself making up 100% of the cost. Consider the personalized certification and badge an added bonus and proof of your distinguished achievement as a Copywriting Master.

You’ll find that the test is “satisfyingly difficult.” By that I mean, it’s difficult enough that you need to actually know the materials, but it isn’t tricky or difficult just for the sake of being difficult. That said, to preserve the exclusivity and importance of this designation, we have made the tests challenging. The questions do pertain to our proprietary methodologies, so you shouldn’t expect to pass the test just because you have taken other copywriting trainings or courses in the past. This training is different, and the exams will reflect those differences.

Copy is the most powerful way to get your message across and will only make you better at your marketing discipline. No matter what company, industry, or focus EVERY business needs a copywriter to make the cash register ring.

Get This Course For Just $95
$95 | Retail: $495.00 | Save 81%!
Get This Course For Just $495