Does it feel like no matter what you do right now…
If so, you are in good company.
Everyone from seasoned marketers to big brands are feeling the pain.
The one-two punch of the pandemic moving every business in the world online while the privacy changes stripped us of the ability to track & target our prospects have left a lot of marketers on the canvas.
It’s tough right now.
Data is unreliable, ads are expensive, and the marketplace is more crowded than ever
Plus all this comes at a time when the rewards have never been greater.
In 2020, Americans spent a record breaking $188.2 BILLION dollars online during the holiday season, up 32% from 2019.
That is nearly $1.5 million spent every minute of Q4 last year and that is just in the United States alone.
If you are wondering…we are already on pace to dwarf those numbers this year.
That is a mind boggling amount of money but before you discount the fact that most of that will go to the Amazon’s and big businesses of the world…
Think about what just a tiny sliver of that pie would mean for you and your business.
Just 1-one hundred thousandth of a percent of that pie makes you a millionaire before the year is out.
You hungry for a slice?
I know we are bringing our sweatpants to the holiday party this year.
But, the question remains…
Well to help with that, this week only, I am laying out our own internal strategy we developed as our secret weapon in the Q4 war, it’s called…
A Blitz Launch is a carefully coordinated, multi-channel marketing campaign that takes place over 7 to 14 days.
During that time we combine the power of email, social media, and re-targeting to drive all of our prospect’s attention to a single concept known as the “Big Idea”.
The “Big Idea” is the missing ingredient to most marketer’s success in this new reality.
It’s no longer possible to rely on targeting and 3rd party data to make selling your products easy..
As a marketer, it’s essential you develop a “new” and “exciting” Big Idea to act as a lightning rod in the marketplace.
Once you’ve done that, you can drive all the attention you can handle…in a very short period of time…for immediate success and then repeat and perpetuate that process month after month for long term predictability.
That’s exactly what we will show you how to do in this training…even if you feel like your product or service is old, boring, or commoditized.
There’s a secret to this and we are going to share that with you.
The result is massive awareness and engagement that drives both immediate sales and long term brand building.
This strategy is unique because it combines the massive profit spike of a product launch without the risk and the predictability of an evergreen funnel without the burn out.
By the time we’re finished working together, you’ll have the framework for a multi-channel “Blitz Launch” that contains all the core assets you need to clarify your brand’s “BIG IDEA,” attract a surge of leads, and convert them into red-hot, repeat buyers.
Snag this INSTANT ACCESS training, and let’s start building YOUR Blitz Launch today…
In this training, we will show you how to brainstorm your “big idea,” storyboard your campaign across a variety of channels, and teach you how to execute and optimize your “blitz” to turn heads and drive leads… all in just a matter of hours.
Discover the key to creating a unified call-to-action that leads droves of like-minded customers straight to your doorstep.
In this on-demand training you’ll learn how to plan, ideate, and execute a multi-channel awareness campaign designed to drive customers back to 1 big idea with a unified call to action. Myself and the marketing team at DigitalMarketer will show you how to brainstorm your BIG IDEA, storyboard your awareness campaign across a variety of channels, and teach you how to execute and optimize your campaign blitz to turn heads and drive leads. Here’s what you’ll learn in the Blitz Launch workshop…
Learn the core concepts of a “Blitz Launch”: what it is, how it can help grow your business, and what is working RIGHT NOW for businesses in virtually every industry. You’ll then learn how to leverage these concepts to create a completely personalized Blitz Launch framework that positions your business as an answer to your customers’ problems.
Brainstorm the foundation of your Blitz Launch–your “Big Idea”– by looking at prime examples of the elements that make an effective big idea. Ryan will show you how to position your brand so that you can attract more leads, and convert those leads into satisfied customers who believe in your business and what it stands for.
There are 5 “critical assets” that you’ll need for your Blitz to be successful: email series, paid ads, 1-minute video (VSL), 1 piece of pillar content, and a promotional banner. You’ll work through exactly how to implement these assets as well as best practices for each deliverable. Director of Marketing Amanda Powell and Promotions Manager Matt Shelar also touch on some supplemental assets, such as newsletter content or social posts that can help support your 5 critical assets. We’ll work through some examples, and then storyboard everything onto the Marketing Blitz Planner. By the end of this section you’ll have a cohesive “map” of your ideas and what you need to do in order to launch.
Using Ryan’s “4-Point Marketing Blitz Audit” you’ll construct a living document that you will use to present a multi-channel marketing campaign that positions your offer and presents your brand as an authority in your industry.
Ryan Deiss is an entrepreneur, author, and investor, and according to Shark Tank star, Daymond John, “His companies practically own the internet.”
Ryan’s entrepreneurial endeavors began while he was a college student, launching his first very first website and generating his very first sale from his freshman dorm room. By the time he graduated, this one online property had ballooned into 500, and a hobby had grown into a business.
Fast forward to the present day, Ryan is the Founder and CEO of The Scalable Company (Scalable.co), DigitalMarketer, Recess.io, and a Founding Partner at Scalable Equity, LLC, a venture equity accelerator that builds and acquires B2B media and software brands.
Ryan is the creator of the “Customer Value Optimization” methodology, and has introduced and popularized many of the digital selling strategies that modern companies now take for granted.
His company, DigitalMarketer, is the leading provider of digital marketing training and certifications. Its community has over 15,000 paid members, and over a half a million subscribers. Ryan is also the founder and host of the Traffic & Conversion Summit, the largest digital marketing conversion conference in North America.
Ryan is also a best-selling author and a sought-after speaker who has shared the stage with top business leaders and celebrities like Sir Richard Branson, William Shatner, Gary Vaynerchuk, Rachel Hollis, Tim Ferris, Daymond John, and Dave Ramsey.
Most importantly, Ryan is a proud father of four, and husband to Emily, to whom he gives all the credit for everything he has ever done.
This is an “On-demand” training that you can access at any time.
Once your payment is submitted, you will receive an email with your login details for our flagship product, DigitalMarketer Lab, where you’ll be able to access the training. It is a go at your own pace workshop so you don’t have to worry about missing anything.
Any marketer interested in learning how to create a NEW WAY of launching their product offerings.
The short answer: traditional product launches and the (now iconic) Marketing funnel are losing their shine by the day, it seems. A Blitz Launch is a new way to seize your audience’s attention… and keep it.