You heard me right. Your agency needs to stop selling retainers…like…right now.

Let me explain why…

Marketing is complicated. There is no more distinction between traditional marketing and digital marketing and many business leaders simply can’t keep up. They need you. And the size of the opportunity out there is truly massive.

There are over 22 million small businesses in the U.S. alone, with 125 million across the globe!

With about 500,000 marketing agencies worldwide (carry the 1…), that leaves 250,000 small businesses for every marketing agency in the world.

And what’s better news…marketers are EXPENSIVE. When you add rapid changes to the marketing landscape to already complex processes, you get $$$$$.

Most small businesses can’t afford to hire a full-time marketing team, and that’s why they need agencies and consultants to do the work on a FRACTIONAL basis.

But don’t let small businesses’ hiring frugality frustrate you, because on average marketing budgets are massive. Even with 2020 being what it was, digital advertising spend still grew to nearly $132 billion…with a “B.” And that doesn’t count what businesses are spending to create and implement both paid and organic strategies.

These small businesses have big budgets for digital marketing, and it’s time to get your share…which brings me to my point.

The BIGGEST mistake agencies make right now is trying to sell retainers.

I’m not saying you shouldn’t pursue recurring revenue, because you absolutely should, but most agencies and consultants have retainers all wrong…