Finally...a proven 3-part system that turns your online store’s “WINDOW SHOPPERS” into paying customers who spend more every time they check out.
In this brand new workshop, you’ll learn how to give your online store 3 Sales Steroid Shots that will boost your ROI by converting more of your first time visitors, increasing their Average Order Value, and reducing cart abandonment.
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Get This Workshop for Just $95
Retail: $295.00
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Online Sales Are Your 2020 Lifeline…
Due to the outbreak of coronavirus, analysts indicate that retail sales will drop by an estimated 10.5% in 2020.
And yet…
ONLINE sales have gone WAY up.
In fact eMarketer.com reports that consumers have increased their online spending by 18% already.
And to further cement the pandemic’s impact on the world of eCommerce, many of the BIGGEST stores in the world (including Best Buy, Target, Walmart, and Kohls) will be closed on Thanksgiving…
Which makes it even more obvious that retailers are hedging their bets on one thing:
Without a clear end to the pandemic in sight…
Online sales will keep businesses afloat in 2020
Why does this shake-up in eCommerce matter to your online store?
Just because people are stuck at home doesn’t mean they’ve curbed their dependence on “retail therapy”…
IN FACT:
The data shows that people are still compelled to spend money! They want to buy things that make their days a little better while indoors, at a time when they’re craving “normalcy” and connection more than ever.
BUT…
Just having an online store isn’t going to be enough for your business to capitalize from the online boom.
The good news is…
Having an online store does put you ahead of the curve
If the pandemic has shown us anything, it’s that consumers have always expected businesses to anticipate (and deliver solutions for) their needs.
And with an online store, you’re pandemic-prepared (and beyond) to serve your customers where they need you, and soothe their troubles when they need you…
…even if you only got serious about it in the past couple months.
You’ve done the research on your market, and you know your customers’ pain points and their desires…
What’s more… you provide the products and services that meet your customers’ needs.
*sigh* If only that were enough.
Unfortunately…
…just having an online store does NOT *guarantee* that you’ll be able to weather this continuing storm.
In order for your business to thrive (not just “get by”) during this time, you need…
CONVERSIONS.
Like most marketers, you’re sending a significant part of your budget to Facebook, Google, YouTube, etc. in return for paid traffic.
Combine that with your organic strategy, and you’re now working twice as hard just to get traffic to click over to your store.
But what’s the point of having a traffic strategy if no one is buying anything when they get to your site?
CLICKS don’t pay your bills…SALES do.
And when it comes to online sales, the BIGGEST missed opportunities are failing to:
- Convert site visitors to first-time buyers (the average conversion rate is only 2.35%)
- Increase your average order value (loyal customers spend up to 67% more)
- Recover sales from abandoned carts (the average cart drop-off is upwards of 75%)
So how do you convert your traffic—whether they’re first time visitors or frequent lurkers—into paying customers?
Well, each of these sales opportunities are the basis for our newest workshop, where we share 3 essential offers your online store must have to thrive during this crisis.
Introducing:
3 Sales-Boosting Site Offers to Convert More Traffic and Increase Revenue
In This BRAND NEW Workshop, You’ll Learn How To:
- Leverage on-site conversions, average order value (AOV), and cart abandonment offers, AND work all 3 strategies into your store’s customer acquisition strategy
- Convert your traffic into customers by engaging and incentivizing store visitors to make a purchase soon after they land on your site
- Improve your return on ad spend (ROAS) and retargeting efforts across other channels, ALL while growing your store’s email list
- Increase your AOV through add-on tactics that build desirability, and introduce customers to other products that make the most of the products they’re interested in
- Distinguish specific pockets in your funnel where buyer intent is at its highest and influence more sales opportunities in those stages of your Customer Value Journey
PLUS…
You’ll get instant access to 6 sales-amplifying downloadable resources:
- 3 Offer Template Worksheets for welcoming, converting, and recovering customers
- Our fill-in-the-blank Customer Value Journey Worksheet to help you plan your sales funnel
- eCommerce On-Site Offer Master Checklist to ensure you provide immense value at every stage of the customer journey, and
- A guide to 54 POWERFUL conversion triggers to implement along your value journey
Get This Workshop for $95
$95 | Retail: $295.00
| Save 68%
Workshop Description
Are you dumping endless amounts of your budget into paid traffic, only to get little-to-nothing in return for your efforts?
If this sounds all too familiar, your online store doesn’t have a traffic problem…
It has an offer problem.
My name is Scott Cunningham, and as a marketing agency owner, Shopify Partner, and DigitalMarketer ELITE Coach, I help struggling online store owners optimize their conversion strategies—i.e. Turn their customers’ site visits into cash register rings.
If you’ve got a great product or service with an online store setup, and it’s doing just okay (but you’re not seeing the growth you expected)…
Or you fear that your eCommerce customer acquisition strategy will never be profitable (and you can’t afford to keep boosting your ad spend to make it profitable)…
Then this workshop is for you!
Through years of testing and optimizing ROI-driven eCommerce strategies, I’ve developed 3 specific types of offers that help convert more traffic to customers, increase average order value, and reduce cart abandonment.
And you can be sure that these offer strategies also fit into your customer value journey as a whole so that you can turn more of your first time customers… into repeat customers.
Other eCommerce courses offer a myriad of strategies that can leave you overwhelmed and confused at where to start.
My 3 Sales-Boosting Site Offers Workshop is designed to give you a clear next step for converting traffic and increasing revenue as soon as we’ve finished.
Get This Workshop for $95
$95 | Retail: $295.00
| Save 68%
Workshop Breakdown
Part 1:
Optimize Your Video Ad
In this section, the Harmon Brothers team will show you how to test your ad creative before the big launch so that you can make changes to your positioning and take your video ad from good to GREAT.
Part 2:
Put Your Video Ad in Practice
In this section, the Harmon Brothers team will show you how to test your ad creative before the big launch so that you can make changes to your positioning and take your video ad from good to GREAT.
Part 3:
Optimizing Your Retargeting Campaign
In this section, the Harmon Brothers team will show you how to test your ad creative before the big launch so that you can make changes to your positioning and take your video ad from good to GREAT.
Part 4:
Put Your Retargeting Campaign in Practice
In this section, the Harmon Brothers team will show you how to test your ad creative before the big launch so that you can make changes to your positioning and take your video ad from good to GREAT.
Your Instructor
Scott Cunningham
Founder and CEO,
Social Lite
Your Instructor
As the Founder and CEO of Social Lite, a Shopify Partner sales and marketing agency, Scott Cunningham has helped eCommerce marketers around the globe optimize their conversion rates and boost revenue through both organic and paid traffic sources. As certified Shopify Experts, Scott and his team host Shopify Meetups in cities throughout North America, where they teach ROI-driven eCommerce strategies alongside aspirational store owners and renowned Shopify apps. Scott is a speaker, educator, collaborator, and avid continual learner who spends most of his time developing key external relationships and networks for the agency.
Frequently Asked Questions
How do I access the course?
This is an “On-demand” training that you can access at any time.
Once your payment is submitted, you will receive an email with your login details for our flagship product, DigitalMarketer Lab, where you’ll be able to access the training. It is a go at your own pace training so you don’t have to worry about missing anything.
Who is this course for?
This workshop is a necessity for online store owners who have a great product or service but haven’t found a path to grow their business profitably or sustainably.
More specifically, this workshop is a great fit for online store owners who are:
- Frustrated by investing more and more money into customer acquisition, and still not seeing their conversions increasing
- Worried their customer acquisition strategy isn’t profitable enough to stay in business
- Overwhelmed by the sheer number of eCommerce “strategies” out there that don’t come with a plan to implement real changes
Why address your lagging online sales, and why NOW?
Despite an ongoing pandemic and murky economy, the increase in online shopping proves that customers are more than happy to open their wallets. BUT…
…in order to capitalize on your paid (or organic) traffic, your online store must be able to do more than meet your customers’ expectations—it has to exceed them.
In this new workshop, you’ll learn how your online store can take advantage of 3 of the most frequently ignored sales opportunities: early engagement, cross-selling, and abandoned cart recovery.