And for a very good reason.
When you find out that someone else has benefited from something you’re interested in, it immediately piques your interest to learn more…
…whether you know the “reviewer” or not!
It’s a psychological phenomenon known as “social proof”—the idea that if other people behave in a certain way, it must be the correct behavior.1
It’s why social media platforms measure likes and engagement.
Why Yelp, Google, and Amazon reviews show up in search results.
Why you ask your friends, “Do you like your dentist?”
Heck… it’s why the phrase “best seller” exists! (And why it’s used to market everything from chart-topping albums to the hottest zip codes to live in.)
Consider when you’re on Facebook or Instagram, and you come across a post that one of your friends has “liked”.
What happens? You tend to trust or like that post a little bit more yourself, right?
Even if it’s just slightly, that appreciation of your peers is a noticeable shift in your perception of a person or idea…even a business.
And when it’s used in marketing, that kind of social proof can be harnessed to help you seal the deal on MORE conversions.
But if left unprompted, people will rarely take the initiative to tell you everything you’re doing RIGHT as a business.
So when it comes to getting your customers to share the transformative power they’ve experienced with your products or services…
I get it. Asking someone to recommend your business can feel…
Awkward.
Uncomfortable.
Maybe even presumptuous.
Especially if you don’t know for SURE you’ve actually helped your customers.
You’re probably more accustomed to treating your offers like a one-way road:
They buy… you fulfill… and you go your separate ways.
But we like to think of things more like a continuous loop—a circuit that connects you to your happy customers, your customers to your curious prospects, and those prospects back to you.
So how do you open that loop and get a continuous stream of testimonials?
And how do you get that social proof onto the page, showing your prospects that you’re in high demand?
In this new workshop, we teamed up with DigitalMarketer Certified Partner and business strategist, Dave Albano.
As the founder and CEO of Joza Marketing, Dave applies his marketing and agency-running acumen to enthusiastically coach our ELITE Lab Members in boosting their leads and sales…on autopilot!
And with Dave’s proven process for acquiring and applying slam-dunk customer reviews to your marketing funnel, you’ll learn:
And more!
Plus, as a special BONUS, Dave will be ending the workshop with a LIVE review of attendee testimonial page submissions.
You’ll actually see in real-time how anyone can optimize their product descriptions, landing pages, and more!
Using Dave’s testimonial-gathering methods, you’ll build instant authority, drive desire while showcasing past client successes, and highlight the key metrics that actually matter to your prospects.
Instead build a repeatable, automated system for using your best customers to help you sell MORE.
Because what’s better?
You talking someone into believing that you can do the best job for them, or…
…your happy customers doing the work for you?
I know what I’d choose!
And With Dave’s testimonial workshop in your back pocket, you’ll finally fulfill the last steps of a FULL Customer Value Journey—one that includes a return trip ticket for your customers…
…AND an extra seat for their raving review of you.





Dave Albano is a dynamic and dedicated digital marketing expert, business strategist, inspirational speaker, and an ELITE Coach with the multi-million dollar company, DigitalMarketer. He’s been on their Partner Advisory Board directly advising marketing legend Ryan Deiss, and he’s also CEO and Founder of Joza Marketing, an online marketing agency that helps 6-7 Figure Businesses double their revenues in 12 months or less. As an in-demand Fractional Chief Marketing Officer (CMO), Dave helps you increase your leads, sales, and repeat customers all on auto-pilot.
Pardon us for getting “meta” but we couldn’t resist showing you the kinds of testimonials Dave himself gets2 as a testimonial to his marketing abilities!
This is an “On-demand” training that you can access at any time.
Once your payment is submitted, you will receive an email with your login details for our flagship product, DigitalMarketer Lab, where you’ll be able to access the training. It is a go-at-your-own-pace training so you don’t have to worry about missing anything.
Not sure if you need to learn how to get and use customer testimonials? Use this simple self-assessment to see if this workshop is a fit for you:
If any of the above apply to you, then claim your seat for this exclusive testimonial-crafting workshop today!

