This week the experts are joined by Kim Walsh-Phillips to share how offline businesses can harness the power of Facebook advertising. If you have a product or a service and you’re not on Facebook, you have to start considering it as a viable platform, not only just for direct response, but for brand, ROI and more.
Look for Kim’s downloadable slides in the podcast notes to see the exact ads used in the B2B case studies she shares, as well as the campaign blueprint discussed in the episode.
IN THIS EPISODE YOU’LL LEARN:
- The biggest misconception in B2B advertising (<< you may be guilty of this yourself).
- How to capture a qualified lead and put them into your marketing campaign so you can turn them into a sale. (Are you making the most of your first entry point?)
- When and how to deploy the “ACE” campaign to your prospects over Facebook ( << Kim uses this in all local and offline business campaigns).
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Episode 28: 7 Ways to Grow Local Businesses Using Paid Traffic
Kim’s Show Slides – Ad campaigns and blueprint included
Elite Digital Group
Free chapter of “No BS Guide to Direct Response Social Media Marketing”
Facebook Sales Strategies Podcast
Thanks for Listening!
Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note in the comment section below.