In this episode of Perpetual Traffic, Keith, Molly and Ralph share real life examples to get more customers for local businesses using paid traffic. For local businesses that struggle with paid traffic campaigns, implementing just one of these strategies can make a huge difference in your business.

IN THIS EPISODE YOU’LL LEARN:

• How to use demographic targeting to grow your live event (<< this is a small investment to find a ton of new blood).
• How to target the 90-95% of people that aren’t using intent-based search with your advertising.
• The trick to making a deposit into your customer or prospect’s relational equity account.
• How a local dentist office mastered lowering the barrier to entry with its customers (<< all with a simple ad you can create on Canva).

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

CallRail – For tracking, recording, and analytics
Contest Domination – viral contest software for generating leads
Crafting a Digital Advertising Plan

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