Script a High-Converting Video Sales Letter

Combine classic copywriting conventions with digital video to create a Video Sales Letter that consistently converts cold leads into red-hot buyers…

Here’s What We’ll Create Together

In this workshop, you’ll work directly with DigitalMarketer Co-Founder and CEO Ryan Deiss to craft a high-converting Video Sales Letter that converts virtual “strangers” to your brand into paying customers…automatically and predictably.

  • Script a high-converting video sales letter from scratch…even if you’ve never written a word of sales copy in your life (TIP: Our fill-in-the-blank templates make it quick, simple, and nearly-impossible to mess up.)
  • Discover the core concepts of video selling and how you can leverage this to grow your business and your image (PLUS, why video almost always outperforms text, alone)
  • Leverage the 5 types of video sales letters that engage your subscriber and demand to be watched…and why each will (or won’t) work for your business.
  • Learn DigitalMarketer’s tips for recording and producing your VSL, along with some quick & dirty methods that will work for you (even if you don’t own a video camera or a recording studio)
  • Optimize and improve the conversion rate of your VSLs…WITHOUT having to re-record additional versions (this is key)
  • DigitalMarketer’s proven copy-and-paste templates (2 unique video scripts) that make crafting multiple high-converting video sales letters as easy as “FILL IN THE BLANK & PRESS RECORD”…


…By the time we’re finished, you’ll have a fully customized video sales letter that converts new, ice-cold leads into red hot buyers of your product or service. Here’s a sample of what you’ll receive…

Sign up today, and let’s start building YOUR Video Sales Letter…

what's inside
(What’s inside the VSL Workshop)

What You’ll Learn

DigitalMarketer’s Tested & Proven Video Blueprint

We’ve seen the good, the bad, and the just plain ugly when it comes to VSLs. We’ve also spent hundreds of thousands of dollars testing every type of Video Sales Letter imaginable, so we know what works and (more importantly) what doesn’t….and you’re going to leverage all of this tireless research to craft a video that sells your product, quickly and effectively.

High-Impact Strategies You Can Implement For Your Business In Hours…Not Weeks.

The process of shooting a proper VSL used to take WEEKS. Luckily, things have changed.

We’ll take you, step-by-step, through the process of scripting, recording, and optimizing your video sales letter…all in a matter of hours. Not days and certainly not weeks. This workshop is meant to expedite the process of crafting a sales video and save you valuable time.

Options for Every Type of Business

Learn the 5 types of VSLs that are absolutely, 100% proven to convert. You’ll be able to pick and choose which ones you want to leverage for your business. Mix and match styles to make your ideal sales video, or stick to one you’re most comfortable with–it’s completely up to you.

And don’t worry…if you’re terrified of being on camera, there are multiple VSLs that do not require your image to be on the finished product

  • Instructor: Ryan Deiss
  • Lessons: 4
  • Length: 6.75 hours
  • Access: Lifetime Access

Topics Discussed

Video Sales LettersScriptingOffer SequenceVideo Metrics

Ryan Deiss

Co-founder, CEO – DigitalMarketer

Ryan Deiss is the found and CEO of DigitalMarketer. Over the last 36 months Ryan and his team have invested over $15,000,000 on marketing tests, generated tens of millions of unique visitors, sent well over a BILLION emails, and run approximately 3,000 split and multi-variant tests. Ryan is also a highly sought after speaker and consultant whose work has impacted over 200,000 businesses in 68 different countries.

"I used these email marketing strategies to triple my business in less than 3 months..." – Dustin Riechmann

"With these campaigns and strategies I was able to turn my normally slow off season of $200 in sales per day to 4,000/day...and that's just the start..." – Rich Thurman

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Do You Know What The Highest-Converting Sales Medium of All Time Is?

HINT: It’s NOT video.

The highest-converting sales medium of all time is actually the oldest sales medium of all time…

Face to Face sales.

Strictly from a conversion rate standpoint, there is no higher converting medium than person to person interact.

It makes sense–In person, a salesperson can overcome objections in real time, on the spot. They can identify and target pain points…in real time, on the spot.

But do you know the one HUGE problem with face to face sales (especially nowadays)?

It doesn’t SCALE.

The Glengarry Glen Ross days of door-to-door salesmen closing big deals are virtually dead.

Because, unless you’re selling a 6 or 7-figure product, your primary means of selling must (and I mean MUST) scale.

So what’s replaced face to face sales?


Think about it…It’s the most seamless way to inject personal, face to face charm into your sales pitch…all while reaching thousands (and if you’re doing it right, MILLIONS) of people.

And in this brand new workshop, DigitalMarketer Co-Founder and CEO Ryan Deiss is going to show you exactly how you can create stunning Video Sales Letters that immediately grab your viewer’s attention and converts new, ice-cold leads into red hot buyers of your product or service.

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In this workshop you’ll craft a Video Sales Letter (VSL) that sells your products and services. You’ll learn decades old copywriting principles and apply them to the most modern of selling tools: digital video.

Even if you’re already using video to drive sales, chances are you’re not using it to its full potential. Learning how to leverage Sales Videos will give any marketer an edge over the competition.

In this hands-on training, you’ll learn how to use this highly scalable platform to grow your audience and your business with engaging videos that deliver personalized, 1-on-1 experiences to your customers.

What You'll Learn

  • A fully customized, high-converting video sales letter that you can use to get new leads and customers IMMEDIATELY (even if you’ve never written a word of sales copy in your life)
  • An understanding of the core concepts of video selling (and why video usually outperforms text, alone)
  • Tips for recording and producing your VSL, along with some quick and dirty methods that will work even if you don’t own a video camera
  • A proven process for optimizing and improving the conversion rate of your VSLs…without having to re-record additional versions



The Framework of a Powerful Video Sales Letter and What It Can Do For Your Business…In Just 5 Minutes.

In this quick excerpt, watch Ryan give a brief overview of the 5 types of Video Sales Letters and how each one can positively impact your business.


Part 1

Core Concepts of Video-Based Selling

Learn the core concepts of Video Selling by looking at prime examples of what a video sales letter SHOULD look like, the five types of successful sales videos that are practically guaranteed to convert, and why video selling works better than just plain text.

Part 2

Scripting Your Video Sales Letter

DigitalMarketer Co-Founder and CEO Ryan Deiss will walk you through a step-by-step plan for quickly rolling out a Video Sales Letter that aligns your brand with your new leads, makes a strong impression, and converts these new leads to buyers of your products or services.

Part 3

Recording and Hosting Your Video

We take you, step-by-step, through the entire process of recording your newly written script…even if you are working with a shoestring budget (or NO budget at all…). Basically, we’ll show you our tips and tricks for recording your video with your highest ROI in mind.

Part 4

Optimizing Your Video Sales Letter

Whether you’re using Wistia, Google or any other video analytics tools, we’ll show you the 5 key video metrics to analyze while optimizing your Video Sales Letter (and why each one absolutely MATTERS). PLUS, you’ll learn the 6 VSL elements worth testing and how you can optimize each one on the fly.

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How do I access the course?

This is an “On-demand” training that you can access at any time.

Once your payment is submitted you will receive an email with your login details for our flagship product, DigitalMarketer Lab, where you’ll be able to access the training. It is a go at your own pace workshop so you don’t have to worry about missing anything.

Who is this course for?
Any marketer interested in learning how to leverage sales videos to grow their business while they sleep.

  • Entrepreneurs and startup founders preparing for launch
  • Business owners and executives who want to cut through all the technical mumbo-jumbo
  • Freelancers and solos who want to learn the quick and dirty methods (that actually work)
  • Agencies looking to add copywriting and video production to their menu of services

Why a Sales Video and why NOW?

The short answer: VSLs are the most scalable way to generate more predictable revenue and grow your business. And frankly, if you’re not already leveraging video to sell your products or services, you’re already behind

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