Advanced Training:
How To Profitably Scale a Winning Facebook Ad

Tired of “one-and-done” ad campaigns that fizzle out and fail to scale? Here’s a proven process for expanding your reach, traffic, and leads...WITHOUT sacrificing cashflow and profitability.

 

Here’s What We’ll Create Together

In this brand-new training, you’ll leverage AdPros founder Nehal Kazim’s step-by-step formula to construct a tailored-to-your-business framework that identifies and optimizes your most successful Facebook ad campaigns so you can effectively (and responsibly) scale your reach and ad spend WITHOUT resorting to spammy tactics that viola Facebook’s ever-changing Terms of Service.

You’ll also…

    • Leverage Nehal Kazim’s model for determining which of your ads are making the biggest impact on your business… and how you can apply this formula holistically to your entire marketing strategy
    • Learn exactly when to cut failing ads entirely — so you can allocate your budget to the ads that are actually WORKING
    • Follow a proven, step-by-step process for scaling your most successful Facebook ads based on your business’ cash flow, risk tolerance, and ideal growth rate (this process can also apply to other paid media channels)
    • Optimize every aspect of your ads to amplify your business’ reach and attract more customers at the highest ROI possible.
    • Create “custom columns” inside the Facebook Ads Manager that will provide you with the highest quality data relative to your campaign (and eliminate the data you don’t) 
    • Architect and wireframe a winning Facebook ad campaign in a matter of hours…not days.
    • Complete Nehal’s tested & proven “Decision Making Framework Template” to take your company from where it is now, to where you WANT to be… at a velocity that is right for your business

Snag this training today, and let’s start building YOUR high-converting Facebook Ad framework…

(Please excuse the blurry image. Nehal’s “Ad Scale Framework” is his secret weapon, and he would like to keep it that way.)

  • Instructor: Nehal Kazim
  • Lessons: 4
  • Length: 4 hours, 24 minutes
  • Access: Lifetime Access

Topics Discussed

Facebook Ad ScalingPaid Media Strategy

Nehal Kazim

Founder – AdPros

Nehal is the founder of Ad Pros, a Facebook ads agency scaling growth-stage companies to $100,000+/mo in spend. Ad Pros is designed to equip entrepreneurs, marketing teams and media buyers with the tools, education and resources to scale paid advertising campaigns on Facebook and Instagram.

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What Are You Going To Do When Your BEST Facebook Ad Campaign Stops Converting?

And what will you do when your costs-per-click skyrocket?

Or worse, do you have a backup plan if Facebook “randomly” pulls down your highest-performing ad?

At DigitalMarketer, we’ve heard these horror story a million times over the years, because the fact is, there is a difference between LAUNCHING a Facebook ad campaign and SCALING a Facebook ad campaign.

If you want to grow, you must learn the secrets of scaling a winning Facebook campaign, and that’s what this training is all about.

Here’s the Secret To “Profitable Scale”…

This framework is designed to make scaling your Facebook ads both simple and profitable. Here’s a quick overview of the process:

STEP 1: Utilize our “Decision Making Framework Template” to craft a fully optimized, high-converting Facebook ad campaign from scratch (assuming you don’t already have one)

STEP 2: Follow Nehal’s “OKR” model to determine which of your ads are making the biggest impact on your business. (HINT: The actual winner may be an ad set you’re currently ignoring.)

STEP 3: Ask the right questions to determine how much you should be budgeting for your ad spend based on your business’ cash flow, risk tolerance, and ideal growth rate…

STEP 4: Reallocate your budget to scale the winners and prune the “losers” (Pay attention when Nehal gets to this part, because THIS is the key to profitable scale!)

And not only does Nehal fully cover the essential steps of his “Profitable Scaling Framework,” he also throws in more than a few tips and tricks for optimizing your overall marketing strategy along the way…you know…just for fun. 🙂

If you’re running an even mildly-successful Facebook ad campaign, this training will get you higher ROIs. So the only question we have for you is:

Can your business afford NOT to have a Facebook Ad Scaling Plan in 2020?

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Description

“Scale a Winning Facebook Ad Campaign” is our brand new, go at your own pace, on-demand training that takes you step-by-step through the process of identifying and scaling your most successful Facebook ad campaigns, WITHOUT sacrificing profitability, blowing your budget, or violating Facebook’s ever-changing Terms of Service.

What You'll Learn

  • Nehal Kazim’s “OKR” model for determining which of your ads are making the biggest impact on your business… and how you can apply this formula holistically to your entire marketing strategy
  • How to optimize every aspect of your ads in order to amplify your business’ reach and attract more customers at the highest ROI possible.
  • How to leverage Nehal’s tested and proven “Decision Making Framework Template” to take your company from where it is now, to where you WANT to be… at a velocity that is right for your business
  • Create “custom columns” inside the Facebook Ads Manager that will provide you with the highest quality data relative to your campaign (and eliminate the data you don’t)

Breakdown

Part 1
Taking “Legendary” Decisions

Learn the strategic, technical, and “human nature” sides of scaling Facebook campaigns and what questions you need to be asking in order to make “legendary” decisions. In this module, Nehal Kazim introduces the “Growth Curve” and what it means to scale your Facebook ads based on the “cash flow model.”

Part 2
Overview: The Decision Making Framework + Your Facebook Ads

Nehal will walk you through the process of crafting your very own “Decision Making Framework” and how you can leverage this tool to create an evergreen Facebook ad campaign that matches your goals.

Part 3
Defining Success for Your Business

The pursuit of “vanity metrics” has destroyed more Facebook campaigns than bad ad copy, bad graphics, and bad videos combined. In this module, you’ll determine the metrics that you need to be looking at to determine what is a successful campaign for your business and how to get the biggest bang for your advertising buck.

Part 4
Optimize Your Campaign + Rhythms for Review

Nehal takes you, step-by-step, through the entire process of optimizing your Facebook ad framework. You’ll start by completing his “Framework Auditing Tool” to determine if your new campaign is accomplishing what it needs to for your business to succeed. You’ll then work with Nehal to ensure that your new framework is firing on all cylinders and truly ready to be unleashed upon your audience.

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FAQs

How do I access the course?

This is an “On-demand” training that you can access at any time.

Once your payment is submitted, you will receive an email with your login details for our flagship product, DigitalMarketer Lab, where you’ll be able to access the training. It is a go at your own pace training so you don’t have to worry about missing anything.

Who is this course for?

Really, anyone that is managing Facebook Ad campaigns…

  • Entrepreneurs and startup founders preparing for launch
  • Business owners and executives who want to cut through all the technical mumbo-jumbo
  • Freelancers and solos who want to learn the quick-and-dirty methods (that actually work)
  • Agencies looking to add Facebook ad scaling to their menu of services

Why “Facebook Frameworks” and why NOW?

The short answer: it’s only a matter of time before your Facebook ads succumb to one of two things:

  1. Ad fatigue – your ad is stale and your audience notices
  2. Facebook’s Terms of Service – They’re constantly changing… and ads get disapproved every second

You need a system for planning out your Facebook ad campaigns that aligns with your business’ goals as well as prepares for the worst. It’s as simple as that. And frankly, if you’re not preparing for the worst, you’re already behind.

Join this Now for $295

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