Launch A YouTube Ad to Attract New Leads & Customers

Learn how to launch a video ad on YouTube to a cold audience, and watch that ad get you more qualified leads and sales.

Here’s What We’ll Create Together

In this workshop, YouTube ad expert Tom Breeze will show you exactly how to set up & position your video ads to score a constant stream of qualified leads AND how to scale your ads into winning, money-generating campaigns.

  • Learn the 6 elements every winning video ad needs to get your audience’s attention, hold it, and convert them into buyers over and over again
  • Use 3 fill-in-the-blank worksheets to set up your account, outline the perfect video, and audit your YouTube campaigns for the highest ROI possible
  • Follow Tom’s step-by-step process for setting up a dashboard that accurately tracks every aspect of your video ad campaign that matters
  • Determine exactly what your audience is searching for on YouTube to get your ads in prime position to generate better leads
  • Leverage proven targeting techniques that put your video ad in front of your ideal customer—brand awareness NOT required
  • Pull the right levers to support the growth of your campaigns, reach new prospects, and convert them to repeat buyers

By the time you’ve completed this workshop, you’ll have deployed 2 expertly-targeted YouTube ad campaigns that convert an ice-cold audience to red-hot buyers of your product or service.

What You’ll Learn & Leverage

A Proven System For Lead Acquisition That DOESN’T Rely On Facebook…

With rising costs and the unpredictability of the Facebook ad platform, now more than ever you should be diversifying your online traffic sources. And, because most marketers are only serving their prospects generic Facebook ads, YouTube offers a relatively low-cost alternative for getting hot leads… and selling to them! There’s virtually no reason not to put YouTube ads to work for you.

Easy To Follow Strategies That Take The “Scaries” Out Of YouTube Advertising.

Tom’s step-by-step process outlines everything you need to build a series of profitable video ad campaigns that attract new customers. You’ll learn how advertisers effectively place their ads in front of an audience who’s already interested in their product or service. Plus, Tom will show you how to set up your YouTube account and analytics dashboards that track your audience through every step of your funnel, making it easy to see how your ads are performing, and when to optimize and scale to reach more prospects.

Learn And Leverage Your Audience’s Search Habits To Gain Their Business.

YouTube isn’t a social platform—it’s a search engine, and one that gets 30 million visitors per day. That makes it an awesome opportunity for marketers to uniquely position their offers using keywords their prospects are already searching for. With Tom’s easy-to-follow instructions you’ll get your video ad in front of a cold audience, AND convert your viewers into red hot sales!

It’s not rocket science—but it is YouTube science.

  • Instructor: Tom Breeze
  • Lessons: 4
  • Length: 7 hours, 35 minutes
  • Access: Lifetime Access

Topics Discussed

Video MarketingPaid TrafficVideo AdvertisingYouTube Marketing

Tom Breeze

CEO – Viewability

Tom Breeze is founder and CEO of Viewability, a company specialising in YouTube Advertising, boasting an impressive client list of international personal and corporate brands.

With a "Pay For Results" financial model, Viewability have rapidly become one of the largest performance-based YouTube Advertising agencies worldwide.

Tom is also a speaker, author and consultant, teaching businesses around the world how to advertise successfully on YouTube.

This workshop was great (I am a total newbie to YT ads), Tom spoke clearly and walked us through step by step how to set up our YT account and create a successful campaign. He had great tips about how to create a script to optimize click-throughs before 30sec (view rate) as well as budgeting and analyzing the numbers in order to optimize. I left with a new perspective of YT ads opportunities! – Jamie Kuperman

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You’re Missing Out On 1.9 BILLION (and counting) Opportunities To Grow Your Business


That’s how many opportunities there are just waiting to be introduced to you and your brand…1.9 bill-i-on—it’s not a lot if you say it real fast. 🙂

Where are these opportunities? They reside on the world’s 2nd-largest search engine…

YouTube. And make no mistake–The ‘Tube is a search engine. In fact, with 3 billion searches per month, YouTube’s search volume is larger than that of Bing, Yahoo, AOL and…


And yet, only 9% of small businesses are leveraging YouTube advertising to drive leads and sales.

Do you know what that means?

It means that those 1.9 BILLION active users are being hit with the same ads from that same 9% of small businesses.

It also means that YouTube is a virtually untapped platform that savvy, serious marketers can use to handpick red hot leads and convert those leads into repeat buyers of your product or service.

But the question remains: what good are YouTube’s 1,900,000,000 (and counting) active users if you aren’t leveraging the platform to drive them into the waiting arms of your brand?

Luckily, DigitalMarketer has THE YouTube advertising expert on the faculty to show you exactly how to get the most out of your YouTube ads and capitalize on those 1.9 billion leads just waiting to hear your message…

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In this workshop, you’ll learn how to set up your very own YouTube account, get your ads in front of more eyes, and reliably and systematically convert new leads into buyers. You’ll also learn the most effective YouTube targeting methods so that your video ad is reaching the right people… at the right time.

Basically, YouTube advertising expert Tom Breeze will show you how to create, track, and measure your video ad campaign, allowing you to structure a winning video ad and scale it to new heights.

And by the end of this workshop, you’ll have a properly targeted ad launched on the YouTube platform that will help you drive more leads and sales.

What You'll Learn

  • How to set up your Google Ad account for YouTube the right way, and how to get it converting right away
  • The secret to choosing your moment—i.e. How to target your ads so they are seen by the right audience… the first time.
  • The 6 Steps to creating a winning YouTube Ad, and how to apply them to the 2 main types of YouTube Ads for maximum effect
  • How to set up your budget in order to get the most out of your ads and maximize your ROI
  • The best way to build and set up your Pixel, so that you are measuring the metrics that actually matter… and not wasting time on the metrics that don’t


Workshop Preview

In this preview, Tom discusses the first of the 6 steps it takes to create a KILLER YouTube ad—and the importance of PROBLEM-relevance, so viewers are watching your videos for the right reasons.


Choose Your Moment

Learn how to get your ads in front of the right viewers by determining what your audience is searching for, and honing your keywords and setting your targeting to hit the right people at the right time.

Create The Perfect Video Ad

Tom Breeze will take you through his 6 tried-and-true steps to create a video ad from start to finish and come out with not one, but TWO completed YouTube ads that you can start running right away.

Build Campaigns That Profit

Tom will also guide you through the process of finding your single most important metric to track (HINT: this separates the money-making winners from the losers), and teach you how to set up your budget so that you are paying the right amount to get the best ROI without putting in extra work down the road.

Run Campaigns Like A Pro

You will go step-by-step through the process to set up, run, and more importantly track your campaigns with ease, so that you can start seeing success right away and KEEP seeing success as you scale your campaign.

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How do I access the course?

This is an “On-demand” training that you can access at any time.

Once your payment is submitted you will receive an email with your login details for our flagship product, DigitalMarketer Lab, where you’ll be able to access the training. It is a go at your own pace workshop so you don’t have to worry about missing anything.

Who is this training for?

Any marketer, business owner, or entrepreneur who’s ready to generate MORE leads and sales from one of the remaining untapped marketing channels… YouTube. 🙂

In other words…

  • Entrepreneurs and startup founders looking to drive more eyeballs to their site
  • Business owners and executives who are looking to add a new source of traffic to their arsenal
  • Freelancers and solos who want to learn PROVEN tactics for running successful YouTube ad
  • Agencies looking to add video production and targeting to their menu of services

Why YouTube? And why now?

Not only is video advertising NOT going anywhere… It’s becoming more and more accessible to the average business. And with it being a platform built on consumption and learning (nowadays more than EVER) it’s a perfect place for you to meet your customers at multiple stages in the Customer Value Journey.

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