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6 Modules | 58 Video Lessons | 7 Handouts | 6 Quizzes | 7 Hours of Total Training
Most businesses have some sort of “funnel” for generating leads and converting those leads into paying customers, but very few have a truly OPTIMIZED funnel that maximizes immediate average order value while simultaneously reducing overall acquisition costs. That’s where you come in. In this mastery course, you’ll learn how to architect a “conversion funnel” that gives businesses exactly what they want: MORE customers, that are MORE valuable, all while spending LESS to acquire them.
6 Modules | 40 Video Lessons | 6 Handouts | 6 Quizzes | 8 Hours of Total Training
Content marketing isn’t an “optional extra”...it’s an essential aspect of any modern digital marketing strategy. In this mastery course, you’ll learn our “Value First” content plan that transforms ice cold prospects at the top of the funnel (TOFU) into loyal buyers of even your most expensive products and services at the bottom of the funnel (BOFU). You’ll also learn how to leverage “other people’s content” to generate free, organic leads while simultaneously building your brand’s value and authority.
6 Modules | 35 Video Lessons | 22 Handouts | 6 Quizzes | 8 Hours of Total Training
Companies today must have scalable traffic campaigns that produce new, qualified customers from scratch if they want consistent growth. In this mastery course, you’ll gain the skills you need to help brands and businesses leverage paid traffic channels such as Google, Facebook, Twitter, YouTube and other demand-gen platforms to grow their customer base...without breaking the bank.
7 Modules | 46 Video Lessons | 4 Handouts | 7 Quizzes | 8.5 Hours of Total Training
Email marketing consistently generates the highest ROI of any marketing activity, but sadly most businesses are doing it wrong (or ignoring it completely). In this mastery course, you’ll learn the three types of email campaigns and how and WHEN to use them. You’ll also learn how to architect the perfect promotional calendar, and how to use automated email marketing to literally “sell while you sleep.” By the time you finish, you’ll be able to effectively monetize any email list, while simultaneously increasing engagement with your subscribers.
6 Modules | 62 Video Lessons | 9 Handouts | 5 Quizzes | 7 Hours of Total Training
Thanks to an ever-changing social landscape, consumers have altered the way they voice criticism and praise, and consume information, and, most importantly, they have changed the way they buy. Successful brands must learn to adapt to these changes, and put plans and processes in place to listen, influence, network and sell in this environment. In this mastery course, you’ll learn to assess business goals and employ sound social media marketing practices to meet those goals. You’ll also be trained on the most up-to-date social media marketing practices that work TODAY, and will continue to work TOMORROW.
5 Modules | 70 Video Lessons | 6 Handouts | 5 Quizzes | 8 Hours of Total Training
With all the "noise" in today’s world, it’s critical that brands and businesses get found when a customer or prospect is looking for them. It’s also critical that your brand is shown in a positive light when the right person is looking for a solution that YOU provide. And that’s exactly what you’ll learn how to do in this mastery course. You’ll learn how to leverage search channels such as Google, Amazon and even local channels such as Yelp to ensure that your brand gets found...and that when it’s found the message your prospects see is a positive one.
7 Modules | 72 Video Lessons | 15 Handouts | 7 Quizzes | 8.5 Hours of Total Training
Are your decisions driven by data or hunches? Logic...or fear? In this mastery course, you’ll learn how to set up a basic analytics plan, and determine the key metrics your brand needs to track on a daily, weekly and monthly basis. You’ll also learn how to set up simple dashboards that alert your brand to potential problems and opportunities BEFORE it’s too late.
7 Modules | 40 Video Lessons | 9 Handouts | 7 Quizzes | 7 Hours of Total Training
Conversion Rate Optimization and Split Testing are two of the most identifiable marketing tactics in the industry today. Unfortunately most marketers claim to be doing CRO, but are merely relying on hacks and tricks. In this mastery course, you’ll learn a repeatable process that increases converting actions from the traffic you already have by leveraging assets you’ve already created. In short, you’ll be able to produce immediate results...making you immediately valuable to any business or brand.
5 Modules | 40 Video Lessons | 7 Handouts | 5 Quizzes | 4 Hours of Total Training
Companies that sell physical products, and the marketing agencies that serve them, need marketers trained in e-commerce marketing. The Ecommerce Marketing Specialist understands how to optimize any e-commerce store, in any industry, to generate more sales and profit. From e-commerce store design and architecture to email marketing and traffic generation.
6 Modules | 42 Video Lessons | 15 Handouts | 6 Quizzes | 5.5 Hours of Total Training
To survive today, companies need direct-response copy that gets people to take specific, measurable actions — driving them to make purchases or become sales leads. Copywriting encompasses offline media such as direct-mail letters, print ads, etc., as well as online marketing tactics such as emails, web pages, paid search ads, etc. In this mastery class, you’ll discover proven secrets to writing copy that grabs attention, sets you apart, and SELLS.
7 Modules | 58 Video Lessons | 12 Handouts | 7 Quizzes | 6 Hours of Total Training
Whether you know it or not, there are a million conversations already happening online about your industry and even your product. It's crucial for your business to take hold of that conversation and lead it in the right direction — that's why Community Management is a critical part of any marketing mix. The Community Management Specialist understands the importance of nurturing your prospects and members with a strategy that will get (and keep) the conversation going. In this class, you'll learn exactly how to build a community from the ground up that will grow your brand, your brand advocates, and your overall revenue.
Step 1: Set up your team in minutes
Step 2: Customize the training experience
Step 3: Track their progress in real-time
Step 4: Deploy your fully-trained rockstars
Step 5: Retrain and stay up-to-date
Automate the Training Process
Leverage our comprehensive digital marketing training library to build a rockstar marketing team that gets results
Uplevel Your Existing Team
Stay up-to-date on the latest industry trends and changes thanks to real-time course updates and notifications
Improve Your Retention
Customized training paths for every specialization and skill level builds loyalty and confidence in your best people
Step 1: Take the Courses
Choose from any one of the 8 courses to begin your training. If you're not sure which course to start with, we recommend the Conversion Funnels Mastery Class & Certification, as it provides a solid foundation to build upon.
Our courses average about 8 hours of video content in length, and they come with all relevant downloadable handouts, as well as module-specific quizzes and one final exam.
The course levels are intermediate/advanced, and are the exact same trainings that new employees at DigitalMarketer are required to complete prior to obtaining a position in any of our portfolio companies.
Step 2: Pass the Tests
For each course, at the end of each core module, you will take a brief quiz to ensure that you understand the basic concepts covered in that module. Once you have completed each quiz for each module, you will then be able to sit for the final specialization exam (which is taken online) and upon successful completion you will have earned your certification for that discipline.
Our exams aren't tricky, but they do require that you know the information if you want to pass. A passing grade is 70, and you can retake the test twice (for a max total of 3 attempts). If you do not receive a passing grade after your third attempt, you will be required to go back through the module prior to taking the test again.
The exams are untimed, and consist of 60 multiple-choice and true/false questions. Allow 45 to 60 minutes to complete each exam. Ideally each exam should be taken in one sitting. However, your answers are saved if you need to come back and finish at a later time.
Step 3: Clickable, Embeddable and Shareable Badges
Once you've passed each course and have been certified in a new skill, it's time to tell the world (especially potential clients or employers) that you know your stuff and you can prove it.
Our badges leverage the Open Badge Project and Credly so your accomplishments can be displayed in all the places that matter, including: your website, email signature, job placement sites, community portals, WordPress blogs, Twitter status updates and your LinkedIn profile.
Best of all, when a potential client or employer (or existing client or employer) clicks on your badges, they'll be taken to the DigitalMarketer site to verify that you are actually certified.
There’s nothing harder than managing a team where everyone speaks a different language. So let us fix that for you.
Directors and VPs
Give your managers and employees the training they need, so you can stay focused on strategy and execution.
When your team can truly deliver the goods, you can truly serve your clients...and increase billable hours.
Founders and CEOs
Running a business is hard enough without also having to worry about sales and marketing, so let us worry about it.
Grow in your career, and get everyone else in your company on the same page, and speaking the same language.