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Build Reports in Google Analytics and Google Search Console

No one wants to report on irrelevant metrics. Discover the how and why of SEO reporting alongside a DigitalMarketer expert.

 

Monitor Backlinks with Care

When it comes to SEO, backlinks are a double-edged sword. You need them to gain authority, but you don’t want links from spammy sites, which can hurt your authority. We’ll show you how to maintain balance.

 

Don’t 404 in Error

404 pages can be magical places filled with puns and laughs, but they can also lead customers down a frustrating road. Don’t let errors seep into your site – let us help you keep 404s to a minimum.

 

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Make Mobile Friendliness a Necessity

There’s a lot that goes into making a site mobile-friendly. Trust us, we know. The good news is that there are some small things you can do that will make a big impact.

 

Don’t Let Robots.txt Drive You Nuts

With a little elbow grease, you’ll have your robots.txt file working like a charm. But first, learn how to utilize it correctly!

 

Ensure Page Load Speed Doesn’t Slow You Down

Page load speed is a detrimental search factor, and it’s important to know how things like Java and video can slow down your site!

Discover How Monitoring SEO Leads to Search Success

Don't let your search marketing get out of control. Find out exactly how Search Marketing Mastery can help grow your business.

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Simplify Your Search Strategy

Let us break down SEO audits into simple, consumable steps that you can implement immediately.

There’s nothing quite as intimidating as hearing the term “search engine optimization” and trying to determine what kind of audit needs to be conducted for your site. Fortunately, our DM experts will break everything down into the simplest terms, so you know what needs to be done. Truth be told, SEO audits can be pretty enjoyable. We’ll explain the best ways to audit not only your domain but also specific pages that will be valuable for search engines.

In this course, you’re going to learn why Google Search Console is your new best friend. From the number of clicks you’re getting to the actual search term used to land on your page, there are many opportunities to leverage the data. And for overall traffic, you’ll learn all about Google Analytics. It’s a large, comprehensive tool, but our Search Marketing Mastery course will be able to show you where to go, what to click, and how to utilize the analytics. From there, you’ll get to dive into backlink strategies and learn all about 404 pages, how to avoid them, and what they should look like.

Error pages can always be a pain but avoiding them with a correctly implemented robots.txt file will become a cinch. This will keep any page you don’t want indexed out of the search results.

And of course, we all know our page load speed and mobile indexing go hand in hand. Page load speed is a big ranking factor when it comes to SEO. Not only that, but it can also affect bounce rate. No one is going to wait around for your site to load when they can click back to a competitor in less than a second. And now that Google is indexing through Mobile First, it’s even more important that your site is completely mobile friendly. You need to ensure no content is hidden on your mobile version and that everything is completely responsive.

If this all sounds overwhelming, there’s no need to worry! You can work through Search Marketing Mastery and learn all new strategies at your own pace.

The Most Comprehensive Search Certification

Check out our one-pager to read about how much more you can get out of our full search course.

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