Episode 120: The “New” 5-Step Formula for Writing High Converting Ad Copy

writing high converting ad copy

October 24, 2017 By Matt Douglas

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Are your traditional, proven copywriting methods actually working?

Ad copy has evolved. Especially within the last year. Join the experts and special guest, Frannie Coggeshall, as they detail the “new” five-step formula for writing high converting ad copy.

Using these steps will help you create ads that are more native and relevant to your audience. Not only that, these Facebook ad copy techniques can be applied to your other marketing channels — from email to sales pages.

IN THIS EPISODE YOU’LL LEARN:

  • How to better understand your customer avatar so you can deeply connect with your audience and craft effective ad copy.
  • Why your ad copy should talk about the risk of your product NOT working for the customer (« and how this will help you create relevant ads that are more likely to convert and be shared).
  • Why the “short and sweet” ad copy may not be the best approach.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 34: 14 Elements of Persuasive Ad Copy
Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns
The Real Story Behind Apple’s “Think Different” Campaign
Steve Jobs Unveils the “Think Different” Campaign (1997)

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

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Matt Douglas

Matt Douglas is the Managing Editor at DigitalMarketer. Coordinating with internal and external contributors, Matt helps create new content while ensuring the quality of the DigitalMarketer blog and Perpetual Traffic podcast. Growing up in Pennsylvania, he traded in Northeast winters for Texas sun. He is a graduate of Ithaca College, earning a degree in Integrated Marketing Communications. Connect with Matt on LinkedIn or Twitter.