Building campaigns for scale takes strategy. In this episode, Angela Ponsford joins Ralph to talk about how to build campaigns with the intention of scaling them to huge numbers. Listen to learn what’s new in the Facebook advertising world, what’s working well right now, and get a full rundown of The Ads Lab™ process (full episode on this coming soon).

RESOURCES MENTIONED IN THIS EPISODE

Work with Tier 11
Tier 11 is Hiring! | Careers at Tier 11
How To Double Your Customers, Sales, & Profits with A/B Testing | Conversion Fanatic
Get one month of FREE blogging from BKA Content
The eCommerce Segmentation Handbook | Sendlane
Facebook: About the Data-Driven Attribution model
Facebook blocks users from sharing news in Australia
Apple: IDFA iOS 14 Change Coming Early Spring
The Ad Grid: How to Build Traffic Campaigns that Convert Higher and Scale Faster

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, or TuneIn.