Episode 115: 3 Facebook Tests to Double Conversions and Decrease Cost Per Lead by 40%

test facebook ads

September 19, 2017 By Matt Douglas

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You gotta test this stuff!

Learn the exciting results from three Facebook ads tests and put these strategies to work in your campaigns. The experts share how running these tests resulted in a 40% decrease in cost per lead in one case and doubled conversions in another.

And be sure to tune in next week for more data on these ongoing tests!

IN THIS EPISODE YOU’LL LEARN:

  • How to get your Facebook pixel on the Thank You Page of a perpetual webinar (« It’s harder than it sounds).
  • Why you should “tell” Facebook exactly what you want (« Doing this doubled our conversions and cut our cost per lead in half).
  • The button you shouldn’t click in Facebook if you need results right out of the gate.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 113: Facebook Interest Targeting Expansion: Should You Use It in Your Campaigns? [Case Study]
Episode 108: How Facebook’s Ad Algorithm Works
Facebook Standard Event
Screenshot from Molly on Targeting Conversions, Test 2:

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

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Matt Douglas

Matt Douglas is the Managing Editor at DigitalMarketer. Coordinating with internal and external contributors, Matt helps create new content while ensuring the quality of the DigitalMarketer blog and Perpetual Traffic podcast. Growing up in Pennsylvania, he traded in Northeast winters for Texas sun. He is a graduate of Ithaca College, earning a degree in Integrated Marketing Communications. Connect with Matt on LinkedIn or Twitter.