DigitalMarketer

  • Get Started
    • Ultimate Guide to Digital Marketing
    • Content Marketing Resources
    • Email Marketing Resources
    • Paid Traffic Resources
    • Ultimate Digital Marketing Toolbox
  • Membership
    • Lab
    • Lab Plus
    • Lab ELITE
    • Certified Partners (Agencies ONLY)
  • Products
    • On-Demand Workshops
    • Certifications & Master Classes
    • Execution Plans
    • All Products
    • DigitalMarketer HQ
  • Blog
  • Podcasts
    • DigitalMarketer Podcast
    • Perpetual Traffic
  • DM Partners
    • Partner Directory
    • Become a Partner
  • Log In

Episode 115: 3 Facebook Tests to Double Conversions and Decrease Cost Per Lead by 40%

test facebook ads

September 19, 2017

Share34
Tweet58
Share15
Shares 107

Click here to Listen, Subscribe, and Review Perpetual Traffic on iTunes! Click here to Listen, Subscribe, and Review Perpetual Traffic on Stitcher!

You gotta test this stuff!

Learn the exciting results from three Facebook ads tests and put these strategies to work in your campaigns. The experts share how running these tests resulted in a 40% decrease in cost per lead in one case and doubled conversions in another.

And be sure to tune in next week for more data on these ongoing tests!

IN THIS EPISODE YOU’LL LEARN:

  • How to get your Facebook pixel on the Thank You Page of a perpetual webinar (« It’s harder than it sounds).
  • Why you should “tell” Facebook exactly what you want (« Doing this doubled our conversions and cut our cost per lead in half).
  • The button you shouldn’t click in Facebook if you need results right out of the gate.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 113: Facebook Interest Targeting Expansion: Should You Use It in Your Campaigns? [Case Study]
Episode 108: How Facebook’s Ad Algorithm Works
Facebook Standard Event
Screenshot from Molly on Targeting Conversions, Test 2:

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Share34
Tweet58
Share15
Shares 107
Previous Post Episode 114: How Big Brands Spend Their Facebook Ad Dollars — Featuring Andrew Foxwell
Next Post Episode 116: Ryan Deiss Breaks Down the “Before & After” Strategy of Chatbooks’ Viral Video

Search the Blog

Popular Episodes

  • find-your-perfect-ad-audience

    Episode 87: 3 Steps to Finding the Perfect Audience for Your Ads

  • Episode 80: Facebook Messenger Ads: Everything You Need to Know

  • Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer

  • Episode 14: Frank Kern on Selling High-Dollar Products and Services with Paid Traffic Campaigns

  • Episode 01: The Future of Paid Traffic

Topics

  • Ultimate Guide to Digital Marketing
  • Marketing Resources
  • Marketing Tools
  • News

Main Menu

  • Blog
  • Podcasts
  • Contact Us
  • Sign In
  • Join

Learn More

  • Traffic & Conversion Summit
  • DigitalMarketer Lab
  • DigitalMarketer Lab Plus
  • DigitalMarketer Lab ELITE
  • About Us

LET US HELP YOU
BECOME THE SMARTEST MARKETER IN THE ROOM

  • Home
  • Privacy Policy
  • Terms & Conditions
  • SUPPORT

4330 Gaines Ranch Loop Suite 120 Austin, Texas 78735
©Copyright 2019 DigitalMarketer - All rights reserved