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Episode 15: Selling Music Training with Paid Traffic

October 20, 2015

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Click here to Listen, Subscribe, and Review Perpetual Traffic on iTunes! Click here to Listen, Subscribe, and Review Perpetual Traffic on Stitcher!

Graham English started building websites and learning digital marketing techniques to promote his rock band. Today, Graham has turned his passion for music into profitable digital businesses in the music industry.

Over the last 24 months, Graham has grown his business over 400% using the repeatable process he shares in this episode of the Perpetual Traffic podcast.

IN THIS EPISODE YOU’LL LEARN:

  • The one problem the “more traffic” solution won’t solve and the biggest traffic mistake Graham made in the early days of his business.
  • The “G/L/F” email campaign template Graham uses to follow up with new leads that don’t buy. (You can download this template in the resources section of the show notes)
  • 4 traffic campaigns Graham employs (and how he breaks down his ad budget)
  • A  simple (and free) method for doing market research using Amazon.com.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

LogicStudioTraining.com – Graham’s digital music software training website.
SpeedSongwriting.com – Graham’s song writing training business.
G/L/F Campaign – The Gain, Logic Fear email series that can be used to follow up with those that opt-in but don’t buy.
80/20 Sales and Marketing by Perry Marshall – Perry Marshall’s fantastic demonstration of the power of the Pareto Principle when applied to sales and marketing.
Crafting a Digital Advertising Plan

Thanks for listening!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note in the comment section below!

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Also, please leave an honest review for the Perpetual Traffic Podcast on iTunes! Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

And finally, don’t forget to subscribe to the show on iTunes to get automatic updates…see you next time!

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Previous Post Episode 14: Frank Kern on Selling High-Dollar Products and Services with Paid Traffic Campaigns
Next Post Episode 16: Paid Traffic Q&A: Cold Traffic Offers, Scaling Campaigns and Power Editor

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