Congratulations! You are seeing some success with your Facebook ad campaigns.
It’s time to find new audiences like the ones that are converting and cut back on those that aren’t. The Perpetual Traffic experts (Keith, Ralph and Molly) will show you five ways to scale and optimize your successful ad campaigns in this episode of the PT podcast.
IN THIS EPISODE YOU’LL LEARN:
- The Budget Scaling Method including the time intervals and amounts to increase your budget.
- The Target Scaling Method and the tool you need to find more people like those that are converting.
- How the pros “cut the fat” from their ad campaigns and double down on the winning audience segments.
- The “Lookalike + Broad Interest” trick that leverages Facebook’s ability to find new audiences for your campaigns.
Plus… you’ll learn how to identify and fix the dreaded “ad fatigue.”
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Facebook Audience Insights – Learn more about using Facebook’s Audience Insights tool.
How to Leverage Facebook Data to Scale Your Ad Campaigns – In this article, Molly Pittman shows you how to use Audience Insights and Lookalike Audiences to scale campaigns.
Crafting a Digital Advertising Plan
Thanks for listening!
Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note in the comment section below!
If you enjoyed this episode, please share it using the social media buttons you see in this post.
Also, please leave an honest review for the Perpetual Traffic Podcast on iTunes! Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!
And finally, don’t forget to subscribe to the show on iTunes to get automatic updates…see you next time!