In Part 2 of this series on creating the perfect ad, the Perpetual Traffic experts turn their attention to warm and hot audiences. Keith, Molly and Ralph teach you how your ad copy, images, offers and targeting should change as the relationship with your prospect evolves.
How do you create a system that brings new leads and sales to your business day after day? You master the science (and art) of running ads to cold traffic. In this episode, you’ll learn how the Perpetual Traffic pros create ads that cause even the coldest of prospects to stop what they’re doing and click.
Derek Halpern of Social Triggers joins Keith, Ralph and Molly to reveal his method for building blog traffic using both organic and paid methods. Derek has built a massive following (and email list) on Social Triggers by creating curiosity based content and layering conversion based content with retargeting ads to complete the customer journey. Look out at the 25 minute mark as Derek, Keith, Ralph and Molly recap the Social Triggers traffic strategy and provide a tactical example you can apply to your business.
In the last episode of Perpetual Traffic Russ Henneberry, Director of Editorial at Digital Marketer, joined the Perpetual Traffic crew to cover the process used to plan a piece of blog content to use in a paid traffic promotion. Russ is back this week to discuss the second half of the process --- the actual writing and formatting of the blog content.
In the first eight episodes of the Perpetual Traffic podcast you’ve learned the power of running paid traffic to outstanding content that properly positions your products and services to ice cold prospects. But how do you actually create this epic content? In the first of a two-part series, the Perpetual Traffic crew are joined by the Director of Editorial at Digital Marketer, Russ Henneberry, to reveal his 6-step process for creating content that sells.
The biggest mistakes rookie (and even veteran) marketers make with paid traffic can often be traced back to poor ad targeting. In the last episode of Perpetual Traffic, we learned to determine the ad platform that is most ideal for reaching your target audience. Is it Facebook? Google? Pinterest? Bing?
Should you buy traffic from Google? Instagram? Bing? Facebook? It depends. In this episode, the Perpetual Traffic experts (Keith, Molly and Ralph) teach you to avoid the first (and biggest) mistake people make when buying traffic. You’ll learn to determine the right ad platform for your offer so you can put your marketing in front of your ideal customer. The truth is that the quality of your offer, ad creative and landing pages means nothing if you don’t find your market. Learn the Perpetual Traffic method for picking the right...
Bree Argetsinger (A.K.A. The Betty Rocker) is back for the third and final part of her Facebook ad case study. Since implementing here Facebook ad plan, Bree has been able to stabilize her sales and eliminate the need to run one exhausting product launch after another. Bree and the Perpetual Traffic experts (Keith, Molly and Ralph) bring The Betty Rocker story to a conclusion by tying together tactics with her blog, Website Custom Audiences and Facebook Video ads. You’ll also get a glimpse into the next steps that Bree will...
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Amanda is the Director of Marketing at DigitalMarketer, where she helps drive the mission to double the size of 10,000 businesses. She’s lived and worked in Austin for the last six years, implementing marketing and content strategies for local businesses and large software companies alike. With a background in journalism, she's focused on helping professionals grow themselves and their businesses by asking the right questions and launching the right campaigns.
Ralph Burns is the CEO of Tier 11, a digital advertising agency that specializes in helping businesses scale through Facebook advertising. Ralph's agency manages a portfolio of Facebook advertising customer accounts in over 30 industries with an annual spend in excess of $40 million.