There are 4 metrics the experts use everyday to measure the success of their Facebook campaigns. In this episode, we’ll discuss how to use the metrics, and where to find them in the Facebook Ad Platform. The metrics will help you troubleshoot your Facebook campaigns, scale up and make improvements, and help you plan for the future. For all of you questioning how to track the success of your Facebook campaign, or wondering what these numbers mean – we have the answers ready for you.
Facebook is implementing new elements that will enhance audience features, and give marketers even more specific targeting options within the Ad Platform. In Episode 39, the experts talk in detail about these five new features, why they’re excited about them, and how the updates should save you time, allow you to be even more specific in your targeting, and boost your ROI. Look for Keith’s How-To Video on one of the brand new features in the podcast show notes.
In Episode 38 of Perpetual Traffic, you’ll get the exact 4-step strategy we used to launch our podcast. We’re sharing how we got started, the mistakes we made, and how we’ve made it to 430,000 downloads – that’s about 11,000 downloads for each episode! Download the slides in the podcast notes and follow along – you’ll find examples of how we continue to generate buzz for the podcast in Slides 46 and 47.
In episode 37, the Perpetual Traffic experts are sharing the biggest mistakes they see people making while running paid traffic… and their solutions for not falling into the same traps. If you’re running traffic on Facebook and want to see better results, and more return on your Facebook advertising — you need to make sure you’re not committing any of these mistakes. And if you are — fix them using the experts’ suggestions.
This week Perpetual Traffic hit another milestone — 400,000 downloads. Wow, thank you! It’s you — the listeners — that have gotten us to this mark, and we hope you’ve all gotten enormous value from every episode. This bring us to our episode this week… In this episode, Molly, Keith, and Ralph answer questions sourced straight from the listeners. Members of DM Engage and Facebook Ads University posted their questions and upvoted popular topics for the experts to answer, explain, and share their experiences on.
This week the experts are joined by Kim Walsh-Phillips to share how offline businesses can harness the power of Facebook advertising. If you have a product or a service and you’re not on Facebook, you have to start considering it as a viable platform, not only just for direct response, but for brand, ROI and more. Look for Kim’s downloadable slides in the podcast notes (digitalmarketer.com/podcast) to see the exact ads used in the B2B case studies she shares, as well as the campaign blueprint discussed in the episode.
Learn to write ad copy that converts without going through an extensive copywriting course. Ralph Burns shares 14 super simple tips that will get you started writing your ad copy. Look for the downloadable document in the podcast notes (digitalmarketer.com/podcast) that you can tack to the wall next to your workstation. Use it the next time you face the dreaded blank screen.
Fresh off of Traffic & Conversion Summit 2016, Molly is sharing her 7-step system for campaign and marketing strategy creation. In this episode, Molly and Keith will walk through her T&C presentation and how she’s created and utilized this system within DigitalMarketer’s own strategy.
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Ralph Burns is the CEO of Tier 11, a digital advertising agency that specializes in helping businesses scale through Facebook advertising. Ralph's agency manages a portfolio of Facebook advertising customer accounts in over 30 industries with an annual spend in excess of $40 million.