Perpetual Traffic by DigitalMarketer

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns and Kasim Aslam

Latest Episodes

Episode 54: 4 Facebook Ad Troubleshooting Tactics to Improve Conversions
July 19, 2016

What do you do when you’re generating leads and customers with Facebook campaigns, but the volume isn’t where you’d like it to be? You may be experiencing high traffic campaign cost, and/or low conversion volume. This is a problem everyone has, whether they’re just starting to advertise on Facebook or are spending thousands of dollars a day. There are four ways to fix the high conversion cost, low conversion volume problem. This is the process the experts use when they run into this problem, and how they fix it.

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Episode 53: Ryan Levesque Shares 4 Steps to Creating Personalized, Segmented Campaigns for Your Audience
July 12, 2016

The experts are joined by Ryan Levesque, author of the national bestseller Ask. Ryan will outline how you can get ahead of the curve using the Ask Method, which eliminates the guess-work. This strategy is designed to figure out what your customers want to buy before they know what they want to buy themselves. No matter what market you’re in, there’s a universal truth that everyone wants to be spoken to as an individual. There’s no one size fits all. In this episode, we’ll focus on finding the specific pain...

Episode 52: Results of 687 Facebook Ad Surveys (…And a Pep Talk from the PT Team!)
July 5, 2016

In Episode 52, and over the next several weeks, the experts will break down amazing data from surveys conducted by Dominate Web Media that will help marketers overcome some of Facebook's biggest challenges and frustrations. The Perpetual Traffic team has analyzed 687 surveys and split the data into three segments with tactics that will help marketers drive more sales and traffic from their Facebook campaigns, whether the marketer is new to Facebook advertising, or spending $50 or more a day.

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Episode 51: How to Generate Traffic, Leads, and Sales with Social Media
June 28, 2016

The Perpetual Traffic experts are joined by Jennifer Sheahan, founder at The Social Guild, to discuss how you can build a thriving social media business. Social platforms are powerful traffic generators, but you have to know what to do and how to do them. Anybody can get Likes and engagement. But traffic, leads, and sales come when you follow a process, and that’s what we’re going to talk about today.

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Episode 50: How Frank Kern Generates Sales and Goodwill with Facebook Live
June 21, 2016

Today’s episode of Perpetual Traffic is a special occasion – we’ve reached our 50th episode! As a thank you to our subscribers, we're offering a chance to win a free hour-long consultation with the Perpetual Traffic experts. This free consultation will take a deep examination of your business, campaigns, offers, and ads – with the goal of seeing how we can help you scale your business and take it to the next level. Listen to the episode to learn how you can win the consultation. In this episode, Frank Kern,...

Episode 49: Boosted Posts: Microtargeting and Other Advanced Uses of Facebook’s “Easy Button”
June 14, 2016

Dennis Yu, Chief Technology Officer at BlitzMetrics, joins the Perpetual Traffic experts to discuss why keeping it simple on Facebook can go a long way for your business. We’re going to talk about boosting posts, and why they are your bread and butter. Boosted posts work for B2B, for small businesses, for entrepreneurs, for freelancers, for consultants, and marketers on a small budget. For anyone that’s ever thought they don’t have the tools, or the audience, or the resources to advertise on Facebook, this is the episode that will help...

Episode 48: How to Reduce Your Cost Per Lead on Facebook and Other Q&A
June 7, 2016

Join the Perpetual Traffic experts as they answer 6 questions in Q&A fashion. Get the answers to questions like: the best way to use Facebook to generate first time appointments for your business; how to reduce cost per conversion on Facebook; the best Facebook objective for you to use.

Episode 47: Facebook’s New Conversion Pixel: What You Need to Know
May 31, 2016

Andrew Tweito, CEO of FunnelBoom, joins the experts to answer questions about everything you need to know regarding the “new” Facebook conversion pixel, so you can implement the pixel and track your conversions correctly.

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Meet The Host

Ralph Burns
Ralph Burns

Ralph Burns is the CEO of Tier 11, a digital advertising agency that specializes in helping businesses scale through Facebook advertising. Ralph's agency manages a portfolio of Facebook advertising customer accounts in over 30 industries with an annual spend in excess of $40 million.