Perpetual Traffic by DigitalMarketer

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns and Kasim Aslam

Latest Episodes

Episode 48: How to Reduce Your Cost Per Lead on Facebook and Other Q&A
June 7, 2016

Join the Perpetual Traffic experts as they answer 6 questions in Q&A fashion. Get the answers to questions like: the best way to use Facebook to generate first time appointments for your business; how to reduce cost per conversion on Facebook; the best Facebook objective for you to use.

Episode 47: Facebook’s New Conversion Pixel: What You Need to Know
May 31, 2016

Andrew Tweito, CEO of FunnelBoom, joins the experts to answer questions about everything you need to know regarding the “new” Facebook conversion pixel, so you can implement the pixel and track your conversions correctly.

Episode 46: 3 Facebook Changes Marketers Need to Know
May 26, 2016

Join the experts as they discuss 3 recent Facebook changes, what you need to know about them, and how you can use them in your business properly. If you’re running Facebook ads, you need this information to get ahead of the game.

Episode 45: 5 Proven Facebook Offers that Convert

The Perpetual Traffic experts reveal the “secret sauce” to 5 proven Facebook offers that work, and how you can implement each offer. Done right, these offers make your product or service the next logical step to the customer. The 5 offers work across the board, no matter your industry, your product, or your price point – and people that are unaware of your brand respond to these strategies.

Episode 44: Amy Porterfield on Launching Products with Facebook Ads

Amy Porterfield is one of the most successful (and generous) entrepreneurs in the digital marketing industry. She’s an excellent example of a marketing trainer that has built a loyal following with: Extremely valuable content Superior marketing In this episode of Perpetual Traffic, Amy explains how she launches products using a combination of content and Facebook ads.

Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer

Ryan Deiss, co-founder and CEO of DigitalMarketer, and the Perpetual Traffic crew break down how to create an offer that people actually want to buy. Follow the 4-Step process to get the biggest leverage points to turn a losing campaign into a winning campaign – without being the Don Draper of copy writing or having to change your bidding or targeting.

Episode 42: 2 Facebook Campaign Metrics that Drive ROI
April 26, 2016

In this episode, our experts explain how you can increase your relevance score and click-through-rate on the Facebook platform. Using these metrics correctly will have a lasting impact on your campaign’s ROI – both in the short-term and the long-term. Gain better understanding and control of your Facebook ads following these simple strategies, and Facebook will reward you with better impressions and cheaper clicks.

Episode 41: 9 Ways to Increase Landing Page Conversion Rate
April 19, 2016

Welcoming Justin Rondeau to the Perpetual Traffic podcast, today we’re sharing the 9 simple tactics you can implement on your landing page to increase conversion rates without adding additional ad spend to your ad campaign. These 9 tactics are the small hinges that swing big doors.

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Meet The Host

Ralph Burns
Ralph Burns

Ralph Burns is the CEO of Tier 11, a digital advertising agency that specializes in helping businesses scale through Facebook advertising. Ralph's agency manages a portfolio of Facebook advertising customer accounts in over 30 industries with an annual spend in excess of $40 million.