Perpetual Traffic by DigitalMarketer

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns and Kasim Aslam

Latest Episodes

Episode 62: 5 Critical Changes to the Facebook Ads Platform
September 13, 2016

Join the experts as they explain recent Facebook updates, how they're using them, what you need to be aware of, and how you can capitalize on the updates. Learn which updates can save you money, which can trip you up, and which can increase video completion rates.

Episode 61: How to Spend Your First $100 on Facebook Ads for Local, Online, and Physical Products
September 6, 2016

Just starting out with Facebook Ads Manager? Operating on a tight budget? You don't want to miss this episode. Molly, Ralph, and Keith each take you through their start-from-scratch approach using only $100 in Facebook ad spend in three different core industries: local or service based businesses, physical product (ecommerce) businesses, or digital/informational product businesses.

Episode 60: All I Really Need to Know About Paid Traffic I Learned at a Kid’s Birthday Party
August 30, 2016

Whether you're a paid traffic rookie or grizzled veteran — this episode of Perpetual Traffic will focus (or refocus) your energy on the five foundational elements of successful ad campaigns.  Molly opens the episode with an analogy that makes remembering these fundamentals a snap.

Episode 59: 7 Facebook Ad Critiques
August 24, 2016

Fine tune your ad writing skills as the Perpetual Traffic crew reviews ad copy from businesses making education, SaaS and ecommerce offers on the Facebook ad platform.  Keith, Molly and Ralph reveal what works and what doesn't with the hooks, headlines and calls to action of these ads. To see the images of each ad visit Digitalmarketer.com/podcast and access the Episode 59 shownotes.

Episode 58: How Basic Bananas Fills Local Events with Facebook Ads
August 16, 2016

The experts are joined by special guest, Franziska Iseli, co-founder of Basic Bananas, to detail how Basic Bananas uses Facebook ads to fill their events, which has ultimately helped to grow their business. Franziska will share the system she and her team have utilized to sell out events in every major city in Australia, and then internationally in major cities in the United States and Canada.

Episode 57: How to Launch a Product with Facebook Ads (Case Study)
August 9, 2016

Join the experts to learn the tactics and results of how DigtitalMarketer launched its latest product using Facebook ads. You can use this strategy for both physical or informational products, no matter your budget or the size of your email list. In this case study episode, we’ll detail how many ads DigitalMarketer ran, how much they spent, what their follow-up ads were like, how they got people to consume each Lead Magnet, and more!

Dollar Beard Club Viral Videos
Episode 56: How DollarBeardClub.com Generated 100 Million Video Views in 13 Months
August 2, 2016

Chris Stoikos, co-founder of Dollar Beard Club, joins the experts to discuss his approach to making viral videos and creating a “tribe” of loyal customers. In thirteen months, his strategy saw the launch of his business, generating 100 million video views and over $11.5 million without any venture capitalists. Learn his video making process that will work for any business, even if your industry is “boring” (<< and you don’t need a big budget to do it).

Episode 55: 5 New & Very Important Changes to the Facebook Platform
July 26, 2016

It’s Perpetual Traffic’s birthday; we’re one-year-old! Thanks to everyone who helped get us here! In celebration, we’ve included a blooper reel at the end of the episode for you to enjoy. Today, we’re detailing five of the most recent Facebook Ad Platform updates, and how we’re using them in our respective businesses. These new features can save you time, increase ROI, and help you find new audiences.

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Meet The Host

Ralph Burns
Ralph Burns

Ralph Burns is the CEO of Tier 11, a digital advertising agency that specializes in helping businesses scale through Facebook advertising. Ralph's agency manages a portfolio of Facebook advertising customer accounts in over 30 industries with an annual spend in excess of $40 million.