Perpetual Traffic by DigitalMarketer

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns and Amanda Powell

Latest Episodes

Episode 16: Paid Traffic Q&A: Cold Traffic Offers, Scaling Campaigns and Power Editor
October 27, 2015

This week the Perpetual Traffic experts are answering listener questions about buying website traffic. The questions come from the Facebook Ads University and Digital Marketer Engage Facebook communities.

Episode 15: Selling Music Training with Paid Traffic
October 20, 2015

Graham English started building websites and learning digital marketing techniques to promote his rock band. Today, Graham has turned his passion for music into profitable digital businesses in the music industry. Over the last 24 months, Graham has grown his business over 400% using the repeatable process he shares in this episode of the Perpetual Traffic podcast.

Episode 14: Frank Kern on Selling High-Dollar Products and Services with Paid Traffic Campaigns
October 13, 2015

Are you making offers that require an in-person meeting or consultative sales call? Frank Kern joins the Perpetual Traffic crew (Keith, Molly and Ralph) to reveal his 3-tiered system for creating paid traffic campaigns that sell high priced products and services.

Episode 13: Creating Perfect Ads Part 2: Warm and Hot Audience Ads
October 6, 2015

In Part 2 of this series on creating the perfect ad, the Perpetual Traffic experts turn their attention to warm and hot audiences. Keith, Molly and Ralph teach you how your ad copy, images, offers and targeting should change as the relationship with your prospect evolves.

Episode 12: The Perfect Cold Traffic Ad: “Ad Scent”, the One-Two Punch, and the Guard Down Trick
September 29, 2015

How do you create a system that brings new leads and sales to your business day after day? You master the science (and art) of running ads to cold traffic. In this episode, you’ll learn how the Perpetual Traffic pros create ads that cause even the coldest of prospects to stop what they’re doing and click.

Episode 11: Derek Halpern’s Traffic Strategy: Organic + Paid Traffic
September 22, 2015

Derek Halpern of Social Triggers joins Keith, Ralph and Molly to reveal his method for building blog traffic using both organic and paid methods. Derek has built a massive following (and email list) on Social Triggers by creating curiosity based content and layering conversion based content with retargeting ads to complete the customer journey. Look out at the 25 minute mark as Derek, Keith, Ralph and Molly recap the Social Triggers traffic strategy and provide a tactical example you can apply to your business.

Episode 10: Content Marketing + Paid Traffic: Part 2 – Hooks, “Greased Chute” Intros and Johnson Boxes
September 15, 2015

In the last episode of Perpetual Traffic Russ Henneberry, Director of Editorial at Digital Marketer, joined the Perpetual Traffic crew to cover the process used to plan a piece of blog content to use in a paid traffic promotion. Russ is back this week to discuss the second half of the process --- the actual writing and formatting of the blog content.

Episode 09: Content Marketing + Paid Traffic: Part 1 – Calls to Action, “Splintering”, and 5 Killer Blog Post Types
September 8, 2015

In the first eight episodes of the Perpetual Traffic podcast you’ve learned the power of running paid traffic to outstanding content that properly positions your products and services to ice cold prospects. But how do you actually create this epic content? In the first of a two-part series, the Perpetual Traffic crew are joined by the Director of Editorial at Digital Marketer, Russ Henneberry, to reveal his 6-step process for creating content that sells.

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Meet The Host

Amanda Powell
Amanda Powell

bio
Amanda is the Director of Marketing at DigitalMarketer, where she helps drive the mission to double the size of 10,000 businesses. She’s lived and worked in Austin for the last six years, implementing marketing and content strategies for local businesses and large software companies alike. With a background in journalism, she's focused on helping professionals grow themselves and their businesses by asking the right questions and launching the right campaigns.

Ralph Burns
Ralph Burns

Ralph Burns is the CEO of Tier 11, a digital advertising agency that specializes in helping businesses scale through Facebook advertising. Ralph's agency manages a portfolio of Facebook advertising customer accounts in over 30 industries with an annual spend in excess of $40 million.