Molly breaks down her paid ads strategy from starting with understanding the difference between marketing a product-centric business vs. a market-centric business, creating a foundation that can scale, and running campaigns focused on cold traffic.
In this episode, President and CEO of Rich Schefren explains why now is the best time to test and try new things, how your prospects can be your best marketing channel, and remind us that giving away your best stuff is always a good idea.
Travis Chambers, founder of D2C Ad Agency Chamber Media and creator of Youtube's Ad Of The Decade, talks about how he’s landed ad contracts starring mega-moguls, how he gets these ads to convert based on the traffic level of the viewer, his 7 ad categories, and more.
Tom Breeze is back to explain the three step process of targeting, creative, and offers that create ads that crush it on Youtube.
Aja Frost, Head of Content SEO at Hubspot, talks about how to start your content cluster strategy with high intent low volume keywords, the different levels of the cluster, and the secret behind all of Hubspot’s ultimate guides.
In this episode, Andrew Eckblad, founder of Convert Views, joins Ralph Burns and Amanda Powell to talk about how to create engaging and compelling video ads that convert.
Molly Pittman is back for this episode of Perpetual Traffic and she’s here to explain why you need to be opening up your audience interests for cold traffic, making live campaign decisions faster, and reseting your campaigns so your marketing is on point for the current world climate.
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Amanda is the Director of Marketing at DigitalMarketer, where she helps drive the mission to double the size of 10,000 businesses. She’s lived and worked in Austin for the last six years, implementing marketing and content strategies for local businesses and large software companies alike. With a background in journalism, she's focused on helping professionals grow themselves and their businesses by asking the right questions and launching the right campaigns.
Ralph Burns is the CEO of Tier 11, a digital advertising agency that specializes in helping businesses scale through Facebook advertising. Ralph's agency manages a portfolio of Facebook advertising customer accounts in over 30 industries with an annual spend in excess of $40 million.