Our hosts are back from the Facebook Global Partners Summit in NYC, and they have the scoop on the 10 best practices to optimize your Facebook auction strategy.
Nehal Kazim is the CEO of Ad Pros Marketing and an expert in Facebook marketing. He’s figured out how to use ManyChat for Facebook Messenger to increase conversions—and he shares how you can apply these tactics and use chatbots in your business.
In this episode, return co-host Dan Gamito joins Molly and Ralph to talk with Mackensie about her bots. She walks them through her most successful Facebook ad and explains how she set up this campaign to stay live and converting, for over a year.
We’re talking with return guest, Oli Billson. And in this episode, he explains his “FSMC formula” and gives us real campaign examples of how he uses this formula to generate conversions.
This week, Perpetual Traffic hit the road and traveled all the way to Las Vegas, Nevada to the Shop.org E-Commerce Conference. Adam Killam, VP of Business Development at Tier 11, joined Ralph Burns to record live at the event and discuss all things retail advertising.
In this episode, we talk about the remaining objectives: video views, lead generation, messages, conversion, catalog sales, and store visits. The experts give you real campaign examples they’ve used for each objective and tell you how to know which objective is right for you.
It might seem like a simple factor of your campaign settings, but Facebook Campaign Objectives can have a big impact in achieving your goals for your ads. In this week’s episode, the experts talk about a few of the 11 objective options and how to use them to your advantage.
Ralph Burns and his guest, Tanner Larsson, Co-Founder of Ecom Insider and Buildgrowscale.com, talk about a new way to think about increasing your revenue that doesn’t involve getting more traffic. Tanner will teach you all about revenue optimization, a more holistic way to optimize your Customer Value Journey, and why it might be a better thing to focus on than conversion rate optimization.
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Molly Pittman is a digital marketing expert and educator. She has certified thousands of marketers in paid traffic and customer acquisition, and is a co-host of the Perpetual Traffic podcast, which has grown to over three million downloads in two years. She is the Co-Founder of DigitalStrategyBootCamps.com, providing 1-on-1 coaching and consulting to help businesses grow through digital channels.
Molly started her career as an intern at DigitalMarketer.com in 2012, excelling to VP of Marketing in 2014, a position she held until 2017 when she left to start her own consulting agency. At DigitalMarketer, Molly spent $12+ million on paid traffic channels like Facebook, Google, and Twitter while maintaining a positive return on investment.
Ralph Burns is the CEO of Tier 11, a digital advertising agency that specializes in helping businesses scale through Facebook advertising. Ralph's agency manages a portfolio of Facebook advertising customer accounts in over 30 industries with an annual spend in excess of $40 million.