Perpetual Traffic by DigitalMarketer

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns and Amanda Powell

Latest Episodes

pivot your marketing strategy
Episode 247: How To Pivot Your Marketing Strategy To Fit The Global Climate
March 31, 2020

Having trouble figuring out your marketing message right now? The key is knowing where the line is and making sure you’re not stepping over it. Here’s what Ralph Burns and Angela Ponsford of Tier 11 recommend for brands and marketers right now.

youtube ads 2020 part 1
Episode 246: How to Positively Crush It With YouTube Ads in 2020, Part 1
March 24, 2020

In this episode, Youtube master Tom Breeze talks about the 3 components of a successful Youtube strategy, what terms you need to know and measure, and breaks down one of his client’s best performing ads.

ecommerce Facebook ad spend
Episode 245: How We 32X’d an eCommerce Business’ Facebook Ad Spend and 6X’d ROAS in Just 9 Months Part 2
March 17, 2020

Facebook success is not a straight and narrow path and whoever tells you that is lying to you. In this two-part episode of Perpetual Traffic, Ralph goes through his upcoming Traffic & Conversion Summit presentation to show you how Tier 11 strategically increased ad spend and was able to get a 6x return for their…

ecommerce Facebook ad spend
Episode 244: How We 32X’d an eCommerce Business’ Facebook Ad Spend and 6X’d ROAS in Just 9 Months Part 1
March 10, 2020

In this two-part episode of Perpetual Traffic, Ralph goes through his upcoming Traffic & Conversion Summit presentation to show you how Tier 11 strategically increased ad spend and was able to get a 6x return for their eCommerce client.

successful media buyer
Episode 243: The 5 Keys To Success As A Media Buyer
March 3, 2020

What makes a good media buyer? In this episode, Ralph talks with Angela Ponsford, VP of Media Buying at Tier 11, to nail down what it takes to be a successful media buyer using their experience running $250 million in ad spend.

user generated content
Episode 242: Using User-Generated Content For Level 1 Traffic with Molly Pittman & Amanda Powell
February 25, 2020

Today Ralph, Molly Pittman, and Amanda Powell converge forces to explain why user-generated content (UGC) is working so well for cold traffic right now, how to get UGC from your customers, and how to deploy these campaigns to cold traffic and retargeted audiences.

profitable podcast
Episode 241: Turning Your Podcast Into A Profitable Content Marketing Strategy
February 18, 2020

In this episode, Matt Wolfe, host of The Hustle and Flowchart Podcast, talks about why affiliate marketing is a huge part of his business, his paid traffic strategy for retargeting listeners to his affiliate products, and how to grow an audience for a new podcast.

facebook-advertising-2020-part-two
Episode 240: Molly’s 4 Must-Knows About Facebook Advertising In 2020 Part 2
February 11, 2020

In this Part Two episode, Ralph and Molly talk about how they're using ad relevance diagnostics, fill us in on the newly introduced ad limits, and give us an update on where interest targeting is heading.

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Meet The Host

Amanda Powell
Amanda Powell

bio
Amanda is the Director of Marketing at DigitalMarketer, where she helps drive the mission to double the size of 10,000 businesses. She’s lived and worked in Austin for the last six years, implementing marketing and content strategies for local businesses and large software companies alike. With a background in journalism, she's focused on helping professionals grow themselves and their businesses by asking the right questions and launching the right campaigns.

Ralph Burns
Ralph Burns

Ralph Burns is the CEO of Tier 11, a digital advertising agency that specializes in helping businesses scale through Facebook advertising. Ralph's agency manages a portfolio of Facebook advertising customer accounts in over 30 industries with an annual spend in excess of $40 million.