The podcast world is constantly changing. If you are wondering how to get your foot in the door with your own podcast, there are some things you need to know. In this episode, the experts interview the hosts of the new DigitalMarketer podcast on what their strategy is for launching their podcast in 2018. They cover everything from how many episodes they’re launching with to what kinds of ads they’re running. And for those podcasters who might be launching without an established audience, they cover strategies you can use to...
Most businesses already have the knowledge and tools they need, but they don’t necessarily know what to do, so they focus on the wrong things... Join the experts as they interview guest Sonya Keenan from Digital Marketer Down Under and learn how she took a client’s business from 6,000 subscribers to 20,000 and cut overhead by 75% by simply cutting out all the things they shouldn’t have been focusing on. Learn how to plan out what you should be focusing on so you can do the same in your business.
If you don’t know your customer better than they know themselves, your ads are basically shots in the dark. For example, how long does it take your audience, on average, before they make their first purchase? How many clicks do they have to make before they buy? What is the lifetime value of your best customers vs. your worst ones? Join the experts and guest expert Scott Desgrosseilliers as they go in depth about the Customer Journey and give you the ammo you need to make informed decisions about your...
What is AI, actually? Why should you care about machine learning? What’s on the horizon for this field and how will this impact your bottom line? Join the experts and guest expert Mike Rhodes to discover how Google’s AI will affect you, your business, and your paid traffic campaigns in the coming months, so you can make Google’s AI work for you and not against you.
Andrew Foxwell joins the experts to explain what Facebook Analytics is, how to set it up, and what your first steps should be to use Facebook Analytics to grow your business and marketing campaigns. If you’ve been wanting to try Facebook Analytics but aren’t sure what you need to do, you need to listen to today’s episode with Andrew.
The experts share the full details of how they took an ecommerce company and more than DOUBLED their return on ad spend while also scaling their ad spend 10x. Listen to learn the types of ads they ran and the ad copy they used to talk to leads and customers at every stage of the funnel.
Special guest Oliver Billson joins the experts to teach you 3 Facebook funnels that start conversations with the prospects who want your services—on the platform they’re most likely to read and respond on. These funnels generate high-ticket leads whether you’re a brick and mortar, SaaS, internet marketer, or anyone else who needs to have a conversation with their customer.
If you want to stay competitive in Facebook marketing, you have to stay up to date with what changes are being made to the platform. Join the experts and stay on the cutting edge as they guide you through 7 Facebook ad updates, from what changes are being made to Messenger marketing (as well as ManyChat) to Facebook’s Ad platform and what they’re doing to eliminate low-quality content.
There's a new episode every week! We'll send you an email as soon as it's published so you can stay on top of the latest in Paid Traffic.
Molly Pittman is a digital marketing expert and educator. She has certified thousands of marketers in paid traffic and customer acquisition, and is a co-host of the Perpetual Traffic podcast, which has grown to over three million downloads in two years. She is the Co-Founder of DigitalStrategyBootCamps.com, providing 1-on-1 coaching and consulting to help businesses grow through digital channels.
Molly started her career as an intern at DigitalMarketer.com in 2012, excelling to VP of Marketing in 2014, a position she held until 2017 when she left to start her own consulting agency. At DigitalMarketer, Molly spent $8+ million on paid traffic channels like Facebook, Google, and Twitter while maintaining a positive return on investment.
Ralph Burns is the CEO of Tier 11, a digital advertising agency that specializes in helping businesses scale through Facebook advertising. Ralph's agency manages a portfolio of Facebook advertising customer accounts in over 30 industries with an annual spend in excess of $40 million.