Perpetual Traffic by DigitalMarketer

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns and Molly Pittman.

Latest Episodes

Episode 31: 3 Elements of a Successful Video Ad
February 9, 2016

Want to create video ads that convert? While the content of your video ad can vary widely, there are three elements you must include in every video ad. Use these video ads on Facebook, YouTube or even on local television. Video ads are hot and the Perpetual Traffic pros will show you how to put them to work in your business.

Episode 30: Ad Targeting: A B2B & B2C Case Study
February 2, 2016

On this episode of the Perpetual Traffic podcast, the PT experts will walk through two examples of ad targeting in action. Whether you’re selling business to consumer or business to business — you’ll learn to find and place your ads in front of hungry prospects. Also, we’ve just crossed 300,000 downloads on iTunes. Thank you to all of our Perpetual Traffic listeners!

Episode 29: Tell Your Brand Story With These 4 Ad Types (…While Still Generating Sales)
January 26, 2016

In this episode of Perpetual Traffic, Keith, Molly and Ralph dive into the future of traffic in 2016 and the new definition of branding. As traffic evolves, business owners will need to evolve with the platforms they use. The biggest take away? You can no longer be a purely direct response company that just asks people to buy — there are no more ‘one-hit-wonder’ campaigns. You need to have a branding aspect to balance out your direct response efforts.

Episode 28: 7 Ways to Grow Local Businesses Using Paid Traffic
January 19, 2016

In this episode of Perpetual Traffic, Keith, Molly and Ralph share real life examples to get more customers for local businesses using paid traffic. For local businesses that struggle with paid traffic campaigns, implementing just one of these strategies can make a huge difference in your business.

Episode 27: 4 Keys to Filling A Webinar With Paid Traffic
January 12, 2016

Jermaine Massey, CEO of CashFlowDiary.com, joins the perpetual traffic crew to reveal his proven system for filling up a webinar that sells high-dollar products and services. Keith, Molly, Ralph and Jermaine teach you everything you need to know including the ad copy, budget type, timing and campaign objective to use to fill a webinar and make sales.

Episode 26: 4 P’s of YouTube Advertising [Part Three]
January 5, 2016

In Part Three of this 3-part series on YouTube advertising, Tom Breeze covers 3 case studies using the 4 P’s that will highlight a few things you need to be using in your advertising.

Episode 25: 4 P’s of YouTube Advertising [Part Two]
December 29, 2015

In Part Two of this 3-part series on YouTube advertising, Tom Breeze covers the last of the 4 P’s of YouTube advertising: Pursuit and Promotion. You’ll learn to employ three different YouTube ads: Advertorials, Pre-Roll Ads and the shorter “Content + Call To Action” video ad.

Episode 24: 4 P’s of YouTube Advertising [Part One]
December 22, 2015

Tom Breeze runs a pay-for-performance ad agency. That means he doesn’t get paid unless he drives leads and sales for his clients. Tom’s ad network of choice is YouTube and he joins Keith, Molly and Ralph to teach you to generate results from YouTube ads.

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Meet The Host

Molly Pittman
Molly Pittman

Molly Pittman is a leading digital marketing strategist, educator, and entrepreneur who has trained more than 10,000 people across the globe. By the age of 24, she had risen from being an intern to a vice president at an 8-figure digital marketing company. Now running her own business, she offers her students marketing resources, training, and support usually reserved for top 100 agencies through her TeamTraffic.com and TrainMyTrafficPerson.com. She’s helped her students do everything from getting positions at Fortune 500 companies to quadrupling their revenue in 1 month. When she’s not consulting with 7- and 8-figure businesses or working with students, she is appearing in the media. She serves as the co-host of the Perpetual Traffic podcast, which has been downloaded more than 4 million times. Molly has also appeared on stages across the globe including Traffic & Conversion Summit and Social Media World. Her forthcoming book, Click Happy, will be published in early 2020.

Ralph Burns
Ralph Burns

Ralph Burns is the CEO of Tier 11, a digital advertising agency that specializes in helping businesses scale through Facebook advertising. Ralph's agency manages a portfolio of Facebook advertising customer accounts in over 30 industries with an annual spend in excess of $40 million.