Perpetual Traffic by DigitalMarketer

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns and Molly Pittman.

Latest Episodes

Episode 34: 14 Elements of Persuasive Ad Copy
March 1, 2016

Learn to write ad copy that converts without going through an extensive copywriting course. Ralph Burns shares 14 super simple tips that will get you started writing your ad copy. Look for the downloadable document in the podcast notes ( that you can tack to the wall next to your workstation. Use it the next time you face the dreaded blank screen.

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale
February 23, 2016

Fresh off of Traffic & Conversion Summit 2016, Molly is sharing her 7-step system for campaign and marketing strategy creation. In this episode, Molly and Keith will walk through her T&C presentation and how she’s created and utilized this system within DigitalMarketer’s own strategy.

Episode 32: 5-Step Facebook Video Ad Creation Process
February 16, 2016

Want to know how to create a Facebook Video Ad like a pro? Keith, Molly and Ralph are back with Part 2 of this series on video advertising. In this episode, Keith and the Perpetual Traffic crew will walk you through the five steps of success video ad creation on Facebook.

Episode 31: 3 Elements of a Successful Video Ad
February 9, 2016

Want to create video ads that convert? While the content of your video ad can vary widely, there are three elements you must include in every video ad. Use these video ads on Facebook, YouTube or even on local television. Video ads are hot and the Perpetual Traffic pros will show you how to put them to work in your business.

Episode 30: Ad Targeting: A B2B & B2C Case Study
February 2, 2016

On this episode of the Perpetual Traffic podcast, the PT experts will walk through two examples of ad targeting in action. Whether you’re selling business to consumer or business to business — you’ll learn to find and place your ads in front of hungry prospects. Also, we’ve just crossed 300,000 downloads on iTunes. Thank you to all of our Perpetual Traffic listeners!

Episode 29: Tell Your Brand Story With These 4 Ad Types (…While Still Generating Sales)
January 26, 2016

In this episode of Perpetual Traffic, Keith, Molly and Ralph dive into the future of traffic in 2016 and the new definition of branding. As traffic evolves, business owners will need to evolve with the platforms they use. The biggest take away? You can no longer be a purely direct response company that just asks people to buy — there are no more ‘one-hit-wonder’ campaigns. You need to have a branding aspect to balance out your direct response efforts.

Episode 28: 7 Ways to Grow Local Businesses Using Paid Traffic
January 19, 2016

In this episode of Perpetual Traffic, Keith, Molly and Ralph share real life examples to get more customers for local businesses using paid traffic. For local businesses that struggle with paid traffic campaigns, implementing just one of these strategies can make a huge difference in your business.

Episode 27: 4 Keys to Filling A Webinar With Paid Traffic
January 12, 2016

Jermaine Massey, CEO of, joins the perpetual traffic crew to reveal his proven system for filling up a webinar that sells high-dollar products and services. Keith, Molly, Ralph and Jermaine teach you everything you need to know including the ad copy, budget type, timing and campaign objective to use to fill a webinar and make sales.

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Meet The Host

Molly Pittman
Molly Pittman

Molly Pittman is a digital marketing expert and educator. She has certified thousands of marketers in paid traffic and customer acquisition, and is a co-host of the Perpetual Traffic podcast, which has grown to over three million downloads in two years. She is the Co-Founder of, providing 1-on-1 coaching and consulting to help businesses grow through digital channels.

Molly started her career as an intern at in 2012, excelling to VP of Marketing in 2014, a position she held until 2017 when she left to start her own consulting agency. At DigitalMarketer, Molly spent $12+ million on paid traffic channels like Facebook, Google, and Twitter while maintaining a positive return on investment.

Ralph Burns
Ralph Burns

Ralph Burns is the CEO of Tier 11, a digital advertising agency that specializes in helping businesses scale through Facebook advertising. Ralph's agency manages a portfolio of Facebook advertising customer accounts in over 30 industries with an annual spend in excess of $40 million.