Perpetual Traffic by DigitalMarketer

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns and Amanda Powell

Latest Episodes

digitalmarketers seo strategy
Episode 238: DigitalMarketer’s 2020 SEO Strategy
January 28, 2020

In this episode, DigitalMarketer’s Director of Marketing Amanda Powell explains DM’s “Content Hub” SEO strategy. You’ll learn how we start with an SEO audit, why our strategy makes Google happy, and how this is going to help us reach our KPIs.

Episode 237: How To Become a Better Copywriter in 47 Minutes
January 21, 2020

This week we’re focusing on one of the most important parts of your ads—the copy. Ralph talks with Brian Kurtz, author and the experienced marketer chosen to continue teaching renowned copywriter Eugene Schwartz’s infamous marketing lessons.

Facebook creator studio
Episode 236: How Tier 11 Spent $1 Million in Facebook Ads In 3 Weeks Using Creator Studio
January 14, 2020

In this episode, Angela Ponsford from Tier 11 joins Ralph to talk about Facebook’s Creator Studio and how you can use it to launch successful campaigns without any past analytics.

facebook and instagram advertising 2020
Episode 235: 5 Things You MUST Know About Facebook & Instagram Advertising in 2020
January 7, 2020

In this episode, Ralph explains the 5 things that Tier 11 is focusing on in 2020 to drive traffic and conversions.

Facebook ad amplifier
Episode 234: The Ad Amplifier Super System For Facebook Ads
December 31, 2019

Tier 11 has been using the Ecommerce Ad Amplifier to organize their campaigns and create messages for their client’s customers specific to where they are in the customer journey. In 2019, Tier 11 realized that their proven Ad Amplifier didn’t just work for ecommerce—it worked for all businesses. In this episode you’ll learn the 5…

the ad grid
Episode 233: How to Build Campaigns for Massive Scale Using The Ad Grid

In this episode Molly explains her 7-step system for campaign and marketing strategy creation called The Ad Grid™.

advertising on Facebook
Episode 232: The Most Important Thing You Need to Dial In When Advertising on Facebook
December 17, 2019

In this episode, Ryan Deiss explains how to create the ultimate offer. He shows us what question to ask to figure out your messaging, how to build small wins within your offer, and what that means for turning customers into brand ambassadors.

hiring an agency
Episode 231: How to Hire, Fire and Make The Most Out of Your Agency Relationship
December 10, 2019

Ralph talks with Chris Brewer, cofounder of OMG Commerce, about what businesses need to know to hire the right agency for their product.

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Meet The Host

Amanda Powell
Amanda Powell

Amanda is the Director of Marketing at DigitalMarketer, where she helps drive the mission to double the size of 10,000 businesses. She’s lived and worked in Austin for the last six years, implementing marketing and content strategies for local businesses and large software companies alike. With a background in journalism, she's focused on helping professionals grow themselves and their businesses by asking the right questions and launching the right campaigns.

Ralph Burns
Ralph Burns

Ralph Burns is the CEO of Tier 11, a digital advertising agency that specializes in helping businesses scale through Facebook advertising. Ralph's agency manages a portfolio of Facebook advertising customer accounts in over 30 industries with an annual spend in excess of $40 million.