Perpetual Traffic by DigitalMarketer

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns and Molly Pittman.

Latest Episodes

Facebook ads for brick and mortar stores
Episode 171: How Spending $5 a Day on Facebook Ads Boosted Brick-and-Mortar Sales
October 16, 2018

In this episode, return co-host Dan Gamito joins Molly and Ralph to talk with Mackensie about her bots. She walks them through her most successful Facebook ad and explains how she set up this campaign to stay live and converting, for over a year.

FSMC formula for conversions
Episode 170: Drive More Conversions from Facebook Messenger Using “The FSMC Formula”
October 9, 2018

We’re talking with return guest, Oli Billson. And in this episode, he explains his “FSMC formula” and gives us real campaign examples of how he uses this formula to generate conversions.

Episode 169: What ALL Retailers Need to Know About Advertising
October 2, 2018

This week, Perpetual Traffic hit the road and traveled all the way to Las Vegas, Nevada to the E-Commerce Conference. Adam Killam, VP of Business Development at Tier 11, joined Ralph Burns to record live at the event and discuss all things retail advertising.

choosing facebook campaign objective part 2
Episode 168: Choosing the Right Facebook Campaign Objective for You (Part 2)
September 25, 2018

In this episode, we talk about the remaining objectives: video views, lead generation, messages, conversion, catalog sales, and store visits. The experts give you real campaign examples they’ve used for each objective and tell you how to know which objective is right for you.

Choosing Facebook Campaign objective Part 1
Episode 167: Choosing the Right Facebook Campaign Objective for You (Part 1)
September 18, 2018

It might seem like a simple factor of your campaign settings, but Facebook Campaign Objectives can have a big impact in achieving your goals for your ads. In this week’s episode, the experts talk about a few of the 11 objective options and how to use them to your advantage.

revenue optimization for ecommerce
Episode 166: Why Facebook Traffic is NOT Your Problem
September 11, 2018

Ralph Burns and his guest, Tanner Larsson, Co-Founder of Ecom Insider and, talk about a new way to think about increasing your revenue that doesn’t involve getting more traffic. Tanner will teach you all about revenue optimization, a more holistic way to optimize your Customer Value Journey, and why it might be a better thing to focus on than conversion rate optimization.

Fused Hawaii scaled facebook campaign
Episode 165: How One Woman Rocketed Her Swimwear Company’s Annual Revenue from $150,000 to Nearly $2 Million in 2 Years
September 4, 2018

This week, paid traffic expert Molly Pittman and guest co-host Jeanna Pool take on Fused Hawaii's scaled facebook campaign. They look at more than just the numbers and get to the bottom of what made Fused Hawaii so successful—and how you can apply the same strategies to your Facebook ads, no matter your industry.

Facebook Ad Updates August 2018
Episode 164: 7 New Facebook Ad Updates (That Actually Matter for Your Business)
August 28, 2018

Facebook has been making so many changes to their advertising lately, it can be hard to know what really matters to YOU. That’s where Perpetual Traffic comes in! Join Ralph as he shares insights from Tier 11’s Facebook Partner Manager and dives in to the latest Facebook ad updates… and updates that are on the horizon. He boils down the buckets of info, focusing in on the 7 changes that are important for you and your business.

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Meet The Host

Molly Pittman
Molly Pittman

Molly Pittman is a digital marketing expert and educator. She has certified thousands of marketers in paid traffic and customer acquisition, and is a co-host of the Perpetual Traffic podcast, which has grown to over three million downloads in two years. She is the Co-Founder of, providing 1-on-1 coaching and consulting to help businesses grow through digital channels.

Molly started her career as an intern at in 2012, excelling to VP of Marketing in 2014, a position she held until 2017 when she left to start her own consulting agency. At DigitalMarketer, Molly spent $12+ million on paid traffic channels like Facebook, Google, and Twitter while maintaining a positive return on investment.

Ralph Burns
Ralph Burns

Ralph Burns is the CEO of Tier 11, a digital advertising agency that specializes in helping businesses scale through Facebook advertising. Ralph's agency manages a portfolio of Facebook advertising customer accounts in over 30 industries with an annual spend in excess of $40 million.