How much does it typically cost to acquire a customer through the “right” channels? Figure out how much you can afford to pay based on more than just your Customer Acquisition Cost and Customer Lifetime Value.
Listen To Learn:
- How to figure out your Customer Acquisition Cost
- The importance of narrowing down your Customer Lifetime Value (and how to calculate it)
- How to add refunds, cost of goods sold, and more into your business costs
Resources Mentioned in this Episode:
Work with Tier 11
Listen & Win an Apple Giveaway!
How Much Can You Afford to Pay to Acquire a Customer? The 5-Step Customer Acquisition Cost Formula
How To Calculate Your Average Customer Value (And Why It Matters)
Customer Value Optimization: How to Build an Unstoppable Business