DigitalMarketer

  • Get Started
    • Ultimate Guide to Digital Marketing
    • Marketing Skills Audit
    • Free DigitalMarketer Account
    • Content Marketing Resources
    • Email Marketing Resources
    • Paid Traffic Resources
  • Membership
    • Insider
    • Lab
    • Lab ELITE
    • HQ (For Managers & Teams)
    • Certified Partners
  • Products
    • On-Demand Workshops
    • Certifications & Master Classes
    • Playbooks
    • DigitalMarketer HQ Login
  • Blog
  • Podcasts
    • DigitalMarketer Podcast
    • Perpetual Traffic
  • DM Partners
    • Partners Directory
    • Become a Partner
  • Cart
  • Log In

Episode 202: Merging the Worlds of Facebook, Google, and Amazon Advertising

Merging Facebook and Google Advertising

May 21, 2019

Share
0 Shares

Click here to Listen, Subscribe, and Review Perpetual Traffic on iTunes! Click here to Listen, Subscribe, and Review Perpetual Traffic on Stitcher!

Two marketing worlds collide as Ralph talks with returning guest Brett Curry, CEO of OMG Commerce, about marketing on the top ad platforms, like Facebook, Instagram, Youtube, Google, and Amazon.

Based off a shared client, Ralph and Brett have realized just how well Facebook and Instagram ads work with Youtube and Google ads. Ralph has seen a 10x (PLUS!) increase in ad spend and Brett has increased his Google spend to 3x. Their client is seeing a serious ROAS, and in this episode, they’re going to show us how to get the same results.

IN THIS EPISODE YOU’LL LEARN:

  • What attribution to strive for when using Google, Youtube, Facebook, and Instagram campaigns together
  • Why you should use top-level ad platforms (Facebook, Instagram, Youtube) for consumers that aren’t aware of the problem your product solves
  • Why to use an in-market audience, a custom intent audience, an affinity audience, demographic targeting, and contextual targeting—and when to use all of them
  • The 3 questions Brett asks when creating campaigns—what’s the nature of the product, what’s the budget, and what assets do we have access to?
  • How Brett approaches cold traffic vs. his retargeted audience
  • The foundation of a great cold traffic video campaign—90 to 180 second length, a hook in the first 5 seconds, fast-paced, benefit oriented, testimonials, and a strong call to action
  • Who you can and can’t retarget on Google depending on how long they’ve viewed a video—the billable point for different video lengths
  • What to know about advertising on Amazon and why marketers are calling it a “Marketer’s Dream”

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

The Ultimate Guide to Google Shopping

eCommerce Evolution on iTunes

OMG Commerce

Tier Eleven

Brett on LinkedIn

Brett on Twitter

Episode 147: The 4 Pillars of Advertising on Google

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, or TuneIn.

Share
0 Shares
Previous Post Episode 49: Overcoming the Hardest Challenges Faced by Entrepreneurs with Russ Perry, CEO of Design Pickle
Next Post Episode 50: The Secrets Behind Turning Good Copy Into Great Copy with Jon Benson, Creator of the VSL

Search the Blog

Popular Episodes

  • find-your-perfect-ad-audience

    Episode 87: 3 Steps to Finding the Perfect Audience for Your Ads

  • Episode 80: Facebook Messenger Ads: Everything You Need to Know

  • Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer

  • Episode 14: Frank Kern on Selling High-Dollar Products and Services with Paid Traffic Campaigns

  • Episode 01: The Future of Paid Traffic

Stay In The Know

DigitalMarketer Insider Newsletter

Subscribe to the DM Insider Newsletter and get (at least) five timely, tactical marketing ideas delivered to your inbox every Monday morning.

By submitting this form you are agreeing to our Terms & Conditions.

Ready to scale your marketing agency?

FREE TRAINING:

Learn How To Generate $3,500/mo Retainer Clients and Scale Your Marketing Consulting Practice

LEARN MORE »

This FREE Training Is Limited, So Register Now!

Topics

  • Ultimate Guide to Digital Marketing
  • Marketing Resources
  • Marketing Skills Audit
  • Marketing Tools
  • News

Main Menu

  • Blog
  • Podcasts
  • Contact Us
  • Sign In
  • Join

Learn More

  • Traffic & Conversion Summit
  • DigitalMarketer Insider
  • DigitalMarketer Lab
  • DigitalMarketer Lab ELITE
  • About Us
  • Careers

LET US HELP YOU
BECOME THE SMARTEST MARKETER IN THE ROOM

  • Home
  • Privacy Policy
  • Terms & Conditions
  • SUPPORT

4330 Gaines Ranch Loop Suite 120 Austin, Texas 78735
©Copyright 2019 DigitalMarketer - All rights reserved