Welcoming Justin Rondeau to the Perpetual Traffic podcast, today we’re sharing the 9 simple tactics you can implement on your landing page to increase conversion rates without adding additional ad spend to your ad campaign.
These 9 tactics are the small hinges that swing big doors.
IN THIS EPISODE YOU’LL LEARN:
- The conversion tactic that applies to ALL online businesses (<< It’s also one of the most overlooked factors impacting your conversion rate).
- What to do when your Call-to-Action is in the Dead Zone.
- How to set up “Personalized Content” (<<Implementing this raised our conversion rates by 58% almost immediately).
- The crucial 4-Foot Test and 5-Second Test Justin uses to evaluate every landing page he optimizes.
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Leveraging Conversion Rate Optimization to Drive Growth
GlobalDots eCommerce Conversion Revenue Loss Calculator
UsabilityHub 5-Second Test
[Landing Page Optimization] How to Score Your Landing Page
[DOWNLOAD] The 9-Point Google Compliant Landing Page Checklist
Episode 18: Preventing Facebook Ad Account Shut Down
Episode 33: The Ad Grid
Episode 40: 4 Facebook Metrics Critical to Your Success
How to Set Up Personalized Content
Thanks for Listening!