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Episode 289: Digging Deeper: What You Can Do Right Now to Prepare for iOS 14

iOS 14 updates

January 19, 2021

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Click here to Listen, Subscribe, and Review Perpetual Traffic on iTunes! Click here to Listen, Subscribe, and Review Perpetual Traffic on Stitcher!

The iOS update is coming and all we can do as marketers is prepare as much as possible for it. In this episode, founder of Wicked Reports Scott DesGrosseilliers is giving us more information on what to expect with the new Apple iOS update. Scott talks about what the difference will be between first-party data and third-party data, what the real benefit of all of this is for Apple, and a solution (from a tracking perspective) to avoid third-party data through iOS.

RESOURCES MENTIONED IN THIS EPISODE

Work with Tier 11
Wicked Reports
PlusThis
Zapier Facebook Lead Ads Integrations
Apple App Tracking Transparency
How Apple’s iOS 14 Release May Affect Your Ads | Facebook
App Store User Privacy and Data Use
Apple Facebook Tracking Notification
Follow The Money: How Marketing Attribution Gives You a Strategic Edge
1st Party Data, 2nd Party Data, 3rd Party Data: What Does It All Mean?
What is an API?
Are you prepared for iOS14? Quiz
Wicked Reports Website
Free Masterclass: Ad Attribution and ROAS Optimization
Wicked Reports 3 Minute Demo
Episode 287: What Facebook Marketers Need to Know About the iOS 14 Update

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, or TuneIn.

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Previous Post Episode 135: 4 Ways to Build Your Business with Podcasting with host of the Perfectly Mentored Podcast Jason Portnoy
Next Post Episode 136: Becoming a Copywriter with DigitalMarketer’s Justina Fenberg

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