This week we’re going to show you how to use Google to get a stream of perpetual traffic. In this episode, IBM’s Global SEO Strategist Jesse McDonald explains IBM’s SEO strategy and how small businesses can adapt it to themselves. Get his advice on a local SEO strategy, learn why he believes SEOs should understand the principles of design (and vice versa), steal his top tools, and hear his number one tip for starting your SEO strategy.
RESOURCES MENTIONED IN THIS EPISODE
IBM’s Website
Google’s “Disavow Links Tool”: The Complete Guide
Schema
Google My Business
Ahrefs
SEMrush
ContentKing
Google Analytics
AnswerThePublic
Google Search Console
Screaming Frog SEO Spider
Keywords Everywhere
Jesse on LinkedIn
Jesse on Twitter
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