DigitalMarketer

  • Get Started
    • Ultimate Guide to Digital Marketing
    • Marketing Skills Audit
    • Free DigitalMarketer Account
    • Content Marketing Resources
    • Email Marketing Resources
    • Paid Traffic Resources
  • Membership
    • Insider
    • Lab
    • Lab ELITE
    • HQ (For Managers & Teams)
    • Certified Partners (Agencies ONLY)
  • Products
    • On-Demand Workshops
    • Certifications & Master Classes
    • Execution Plans
    • DigitalMarketer HQ Login
  • Blog
  • Podcasts
    • DigitalMarketer Podcast
    • Perpetual Traffic
  • DM Partners
    • Partners Directory
    • Become a Partner
  • Log In

Episode 210: Are You Making These Critical Facebook Conversion Tracking Mistakes?

Facebook Conversion Tracking

July 16, 2019

Share44
44 Shares

Click here to Listen, Subscribe, and Review Perpetual Traffic on iTunes! Click here to Listen, Subscribe, and Review Perpetual Traffic on Stitcher!

Facebook marketing is a 3-legged stool and most marketers are neglecting the third leg: conversion tracking and dev.

Even huge businesses aren’t utilizing the Facebook pixel correctly. In this episode, Ralph and Deacon Bradley, VP of Operations at Tier 11, explain how to avoid being one of these marketers, the pros and cons of the 2 different types of conversion tracking, and the best practices and common errors.

IN THIS EPISODE YOU’LL LEARN:

  • The 3 jobs of the Facebook pixel: conversion tracking, audience building, and campaign optimization
  • 2 main types of conversion tracking, where to find them, and when and how to start using them: URL-based custom conversions and standard events
  • When Facebook might deduplicate your data: users bookmarking your page, tripwire pages with a mailing list, back clicking to a webpage, and lead thank you pages
  • How to use enhanced standard events to go deeper with audiences and custom conversions

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

The Facebook Pixel
Use Custom Conversions to Optimize for URL Traffic and Custom Events
Specifications for Facebook Pixel Standard Events
PixelYourSite
Tier 11
Ads Accelerator
The Ecommerce Ad Amplifier™: How to Scale Your Campaigns, Sell More Physical Products, & Double Your ROI in Facebook
Episode 47: Facebook’s New Conversion Pixel: What You Need to Know
Episode 95: Facebook’s New Analytics Dashboard (And Why Your Tracking Is Off)
Episode 108: How Facebook’s Ad Algorithm Works
Episode 111: Control Your Facebook Ad Experience: Bidding, Relevance Score, and Probability of Action
Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads
Episode 197: The NEW Facebook Attribution Tool—All You Need to Know
Deacon on LinkedIn

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, or TuneIn.

Share44
44 Shares
Previous Post Episode 56: 7-Figure Crowdfunding Hacks and How to Use Personalization to Find Your Flow
Next Post Episode 57: The True Power of SMS & Chatbots and Why You Should Offer Them w/ Arri Bagah

Search the Blog

Popular Episodes

  • find-your-perfect-ad-audience

    Episode 87: 3 Steps to Finding the Perfect Audience for Your Ads

  • Episode 80: Facebook Messenger Ads: Everything You Need to Know

  • Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer

  • Episode 14: Frank Kern on Selling High-Dollar Products and Services with Paid Traffic Campaigns

  • Episode 01: The Future of Paid Traffic

Topics

  • Ultimate Guide to Digital Marketing
  • Marketing Resources
  • Marketing Skills Audit
  • Marketing Tools
  • News

Main Menu

  • Blog
  • Podcasts
  • Contact Us
  • Sign In
  • Join

Learn More

  • Traffic & Conversion Summit
  • DigitalMarketer Insider
  • DigitalMarketer Lab
  • DigitalMarketer Lab ELITE
  • About Us

LET US HELP YOU
BECOME THE SMARTEST MARKETER IN THE ROOM

  • Home
  • Privacy Policy
  • Terms & Conditions
  • SUPPORT

4330 Gaines Ranch Loop Suite 120 Austin, Texas 78735
©Copyright 2019 DigitalMarketer - All rights reserved