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Episode 184: Using Facebook’s Campaign Budget Optimization Tool to Increase Social Proof (Part 2)

Facebook campaign budget optimization social proof

January 15, 2019

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Click here to Listen, Subscribe, and Review Perpetual Traffic on iTunes! Click here to Listen, Subscribe, and Review Perpetual Traffic on Stitcher!

In last week’s episode, Ralph and Molly talked about Facebook’s new campaign budget optimization tool (CBO). But this week they dive in a little deeper to explore how this tool can increase the social proof on your ad sets.

Molly explains how to use ad sets from a previous campaign to increase their engagement and conversions. Ralph then shows us where to find the deceivingly hidden “minimum budget” option and how to use it to find new audiences. Lastly, they explain when NOT to use the CBO option in order to avoid resetting the optimization process.

Check out Part 1 of this mini-series HERE!

IN THIS EPISODE YOU’LL LEARN:

  • How the tool decides which ads to increase the budget for
  • How Molly spread ad sets out amongst various CBO campaigns with a $2,000 daily budget for increased social proof on all ad sets
  • Why using the minimum budget tool can actually increase the engagement on your under-performing ads

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Subscribe!

Train My Traffic Person Webinar
Smart Marketer | Ecommerce Courses by Ezra Firestone
About Campaign Optimization
This Simple Facebook Ad Trick Gets More Leads & Customers In 5-10 Minutes Flat
Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns
Episode 182: Top Facebook and Instagram Predictions for 2019
Episode 183: How Facebook’s New Campaign Budget Optimization Tool Can Get You Leads Faster

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Spotify, Stitcher, or TuneIn.

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Previous Post Episode 32: Jon MacDonald, Founder @ The Good on Data-Driven Conversion Success
Next Post Episode 33: Mike Arce, CEO @ Loud Rumor on the Scaling Effect of Niching Down

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