Maybe you’ve listened to the last few episodes of Perpetual Traffic and followed all the advice, and you’re still seeing a high cost per acquisition (CPA). Your ads might have a different problem entirely.
But don’t worry… in Part 3 of their Facebook ad troubleshooting mini-series, the experts tackle how to fix another set of potential problems that nearly every media buyer has.
Listen to learn the 2 main causes of a low click-through rate (CTR) and a high cost per click (CPC) and 4 ways to get your ads back on track, increase your CTR, and simultaneously drop your CPC.
IN THIS EPISODE YOU’LL LEARN:
- A few simple ways to beef up your creative and ad copy so your campaign resonates with more cold traffic
- Why your hooks are so important, and how to successfully target them to your audience
- How to use the Ad Grid to plan your ads and lower your CPC
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
To get the checklist, go to the Tier11 Facebook Page and Type “Checklist” into Messenger
Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale
Episode 34: 14 Elements of Persuasive Ad Copy
Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office)
Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads
Episode 160: Not Getting Conversions with Facebook Ads? Follow These 11 Steps
Episode 161: Spending Too Much on Your Customer Acquisition? Here Are 4 Steps to Lower Your CPA
Messenger Marketing & Chatbot Conference
How to Become (or Train) a Rockstar Media Buyer Conference
The DigitalMarketer Podcast
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