DigitalMarketer

  • Get Started
    • Ultimate Guide to Digital Marketing
    • Marketing Skills Audit
    • Free DigitalMarketer Account
    • Content Marketing Resources
    • Email Marketing Resources
    • Paid Traffic Resources
  • Membership
    • Insider
    • Lab
    • Lab ELITE
    • HQ (For Managers & Teams)
    • Certified Partners
  • Products
    • On-Demand Workshops
    • Certifications & Master Classes
    • Playbooks
    • DigitalMarketer HQ Login
  • Blog
  • Podcasts
    • DigitalMarketer Podcast
    • Perpetual Traffic
  • DM Partners
    • Partners Directory
    • Become a Partner
  • Cart
  • Log In

Episode 154: Customer Journey: How Long Does It Take to Turn Someone into a Customer?

June 19, 2018

Share48
48 Shares

Click here to Listen, Subscribe, and Review Perpetual Traffic on iTunes! Click here to Listen, Subscribe, and Review Perpetual Traffic on Stitcher!

If you don’t know your customer better than they know themselves, your ads are basically shots in the dark.

For example, how long does it take your audience, on average, before they make their first purchase? How many clicks do they have to make before they buy? What is the lifetime value of your best customers vs. your worst ones?

Join the experts and guest expert Scott Desgrosseilliers as they go in depth about the Customer Journey and give you the ammo you need to make informed decisions about your ad campaigns.

IN THIS EPISODE YOU’LL LEARN:

  • The average time a lead takes to place their first order and how this impacts the strategy of your ad campaigns.
  • Why you shouldn’t spend more than 70% of your budget on lead gen (« and what you should do with the other 30%).
  • The ROI on the average campaign (« hint: it’s not good) and what this means for your campaign as a whole.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns
Episode 102: Facebook’s Offline Events: The New Way to Track the Untrackable
Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads
The Ultimate Guide to Facebook Advertising or text “perpetual” to 425-230-4398
Wicked Reports

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

Share48
48 Shares
Previous Post Episode 153: What’s Google AI and How Will It Affect Your Business? Here’s What You Need to Know
Next Post Episode 155: How to Stop Implementation Paralysis with Sonya Keenan

Search the Blog

Popular Episodes

  • find-your-perfect-ad-audience

    Episode 87: 3 Steps to Finding the Perfect Audience for Your Ads

  • Episode 80: Facebook Messenger Ads: Everything You Need to Know

  • Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer

  • Episode 14: Frank Kern on Selling High-Dollar Products and Services with Paid Traffic Campaigns

  • Episode 01: The Future of Paid Traffic

Stay In The Know

DigitalMarketer Insider Newsletter

Subscribe to the DM Insider Newsletter and get (at least) five timely, tactical marketing ideas delivered to your inbox every Monday morning.

By submitting this form you are agreeing to our Terms & Conditions.

Ready to scale your marketing agency?

FREE TRAINING:

Learn How To Generate $3,500/mo Retainer Clients and Scale Your Marketing Consulting Practice

LEARN MORE »

This FREE Training Is Limited, So Register Now!

Topics

  • Ultimate Guide to Digital Marketing
  • Marketing Resources
  • Marketing Skills Audit
  • Marketing Tools
  • News

Main Menu

  • Blog
  • Podcasts
  • Contact Us
  • Sign In
  • Join

Learn More

  • Traffic & Conversion Summit
  • DigitalMarketer Insider
  • DigitalMarketer Lab
  • DigitalMarketer Lab ELITE
  • About Us
  • Careers

LET US HELP YOU
BECOME THE SMARTEST MARKETER IN THE ROOM

  • Home
  • Privacy Policy
  • Terms & Conditions
  • SUPPORT

4330 Gaines Ranch Loop Suite 120 Austin, Texas 78735
©Copyright 2021 DigitalMarketer - All rights reserved